Du Pareil au Même teste le « click and collect » sur 84 boutiques

(Auteur : ) 
L’enseigne de vêtements pour enfants Du Pareil au même a déployé le « Click and Collect » en pilote sur 84 boutiques. La solution retenue fonctionne en mode Saas. Le projet a été mené par l’équipe internet et service clients. Il a nécessité une bonne implication de l’équipe en charge du réseau, des directrices de magasin et de la DSI. 

 

Du-Pareil-Au-Meme

L’enseigne de vêtements pour enfants DPAM (Du Pareil au même) a déployé en mode pilote le « click and collect » sur 84 boutiques, parmi ses 400 magasins.

Une attente des clients

Le click and collect répond à une attente des clients. « Depuis toujours des clients appelaient nos magasins pour vérifier la disponibilité d’un produit et demandaient qu’il leur soit mis de côté » explique Nicolas Dubois, responsable Internet & Service Clients de DPAM. De plus, le Click and Collect permet de générer du trafic en magasin et de fidéliser les clients. Pour réussir ce lancement, plusieurs conditions doivent être réunies. Les prix et les produits sont identiques entre le site et les magasins physiques. « Cette cohérence est indispensable pour une marque qui veut favoriser le cross-canal » souligne Nicolas Dubois.

Le site Web utilisé pour préparer la commande

Dès lors, « Nos clients peuvent donc vraiment utiliser notre site internet pour préparer leurs achats en magasin. Le store-locator est d’ailleurs l’une des rubriques les plus consultées du site, en particulier sur sa version mobile » ajoute-t-il. C’est un dispositif clé en main qui a été retenu par DPAM pour déployer ce service de Click and Collect, et qui s’intègre au site Web de la marque. La mise en service sur les 84 magasins pilotes s’est déroulée en trois mois après la première rencontre du prestataire retenu. Dans ces trois mois, il s’est déroulé juste un mois entre la mise à disposition des données concernant les magasins et l’ouverture sur tous les magasins pilotes.

Un interlocuteur côté DSI

Côté DPAM, une personne de l’équipe internet s’est consacrée au projet à environ la moitié de son temps. Elle a coordonné les personnes internes et les équipes du prestataire. A la DSI de DPAM, un interlocuteur a été mobilisé pour travailler sur les flux de produits et les stocks.La formation des personnels en magasin était impérative. Une demi-journée de formation a été ainsi organisé pour les 84 directrices de magasins quelques semaines avant le lancement du service. Chacune d’entre elles a reçu les procédures permettant de répondre à tous les cas clients possibles.

Solution logicielle en mode Saas

« Notre équipe en charge du réseau de boutiques a été impliquée dès le démarrage du projet. Et il faut prévoir du temps pour travailler sur l’adaptation du design du widget de la solution retenue, l’intégration du service sur le site et les tests » préconise Nicolas Dubois. C’est une solution logicielle en mode Saas (Software as a Service) qui a été retenue pour le service de Click and Collect de DPAM.  Nicolas Dubois donne quelques conseils pour une mise en œuvre réussie de ce type d’outils. Tout d’abord, il faut prévoir un responsable de projet dédié pour avancer rapidement.

Faire un pré-lancement sur une seule ville

Puis, il faut effectuer un pré-lancement du service sur une ville ou sur une région pour affiner la démarche, embarquer dès le démarrage du projet toutes les équipes qui seront impactées par ce service telles que le réseau de boutiques ou la DSI. Enfin, il ne faut pas se concentrer uniquement sur le bon fonctionnement technique, mais anticiper la communication autour du lancement de l’offre, travailler sur l’accueil en magasin, la vente de produits additionnels lorsque le client vient chercher sa commande, suivre les KPI, etc. La solution retenue est celle de Proximis, société créée en 2008. La marque DPAM est née en 1986. Son premier site e-commerce date du début des années 2000.

Source : larevuedudigital.com

Morrisons turns to Quidco to recruit customers for its online grocery service

(Author : Chloe Rigby)
Morrisons is turning to Quidco to boost customers for its new online grocery delivery services.

 

Morrisons turns to Quidco to recruit customers for its online grocery service

 

The supermarket, which has been expanding its grocery service since it first launched this January, is now running a campaign on Quidco to offer between £5 and £10 cashback for online shoppers using the Morrisons service for the first time.

Quidco says its data can help target shoppers among its 4m members who buy their groceries online but haven’t yet shopped with Morrisons.

Andreas Andreou, commercial director at Quidco said: “The online grocery market is growing rapidly. Our members spent close to £3 million from June 2013 to the same time this year, a year on year growth of nearly 40%. The market is getting more and more competitive and supermarkets need to utilise marketing channels that help them target prospects that are likely to shop with them.”

Morrisons digital marketing director, Amanda Metcalfe, said: “It’s a very exciting time for us as we roll out our online delivery service and we want to try and get as many customers as possible to give us a try. Working with Quidco enables us to reach a vast quantity of highly engaged customers and reward them for shopping with us in the knowledge that once they’ve experienced our fantastic service they will keep coming back.” According to IGD forecasts, the online UK grocery sector is set to be worth £16.9bn by 2019, increasing from its current value of £7.7bn. Over the same period, the figures envisage the UK grocery market as a whole growing to £203bn from £175bn.

Source : internetretailing.net

Cambridge shopping center adds ‘virtual assistant’

(Author : retail customer experience)
The Grafton Shopping Centre in Cambridge, U.K., says it is ready to dazzle shoppers with a “virtual” employee who greets customers when they enter.

 

Cambridge shopping center adds 'virtual assistant'

Using technology that projects an image of a person, the Tensator Virtual Assistant also interacts with customers, answering common questions and promoting mall offers. According to the companies, this is the very first use of this technology in a U.K. shopping mall.

“We are proud to introduce the newest addition to our team,” said Grafton Shopping Centre manager Lance Stanbury. “She is the first of her kind in a U.K. shopping center and we believe she will be a real help to all our customers. Cambridge is known as the ‘silicon fen’ for its new technology and we are proud to be introducing innovation in Cambridge’s popular retail destination.”

“We’re delighted to be working alongside the Grafton to help make the shopping experience even more unique for customers,” said Ajay Joshi, Tensator’s head of media and technology. “Tensator Virtual Assistants have become a familiar sight at airports, train stations and conference venues across the world and now they are making their mark on UK shopping centers too. Consumers are demanding a more immersive, guided retail experience and it’s great to see the Grafton team leading the way when it comes to meeting this need.”

Source  : retailcustomerexperience.com

This British Supermarket Will Be Powered Entirely by Its Own Food Waste

(Author : VICTORIA TURK)
A supermarket chain in the UK announced today that it’s going to power one of its stores entirely off food waste. It’s an attractive solution to two of the most gnawing sustainability concerns: waste and energy.

 

FRANCE-AUTO-ENERGY-GAS-ENVIRONNEMENT

A Sainsbury’s in Cannock, a town in the West Midlands, will get all of its electricity from food waste through a process called anaerobic digestion. The process is pretty much what it sounds like: waste food is “digested” by microorganisms in huge tankers sealed off from the air, which Sainsbury’s compares to a human stomach. Biffa, the waste management company working with the supermarket, explains that the waste is broken down into a slurry that degrades into an energy rich biogas, a mixture of methane and carbon dioxide. 

Those two aren’t particularly desirable—they’re greenhouse gases—but a site run by bioenergy consultants NNFCC explains that their production is offset by the fossil fuels they go on to replace when they’re turned into energy, and adds that if the same food waste went to landfill, it would rot and release methane anyway. 

In the Sainsbury’s case, that biogas will be turned into biomethane at Biffa’s anaerobic digestion plant in Cannock by removing other gases. That’s turned into electricity and sent along a new 1.5km cable to power the supermarket’s lighting, refrigerators, and so on, without the need for fossil fuels. Any surplus goes back into the national grid.

The supermarket was actually already the largest retail user of anaerobic digestion in the UK, and the waste process is growing rapidly; government-funded sustainability organisation WRAP told me that there are currently 60 anerobic digestion sites in the UK, while 15 years ago there were none. But Sainsbury’s plan to use the generated electricity to directly and solely power one of their stores, taking it off-grid, is a nice demo of the recycling feedback loop. It’s the first business to put such a linkup into practice. It will only send food waste that’s unsuitable to be donated to charity or turned into animal feed to the processing plant.

There is a byproduct—the creation of the biogas leaves behind a digestate—but that’s full of nutrients and can be used as a biofertiliser for agriculture. Win-win. Lire la suite…

Easyjet trials beacons to guide passengers through airports

(Author : Paul Skeldon)
Budget airline Easyjet is to trial beacon technology across three major European airports with the aim of helping passengers better navigate their way through the often labyrinthine, quasi-shopping malls hundreds of miles from their destination city.

Easyjet trials beacons to guide passengers through airports

The ‘iBeacon’ technology, which is being trialled at Luton, Gatwick and Paris Charles de Gaulle airports, triggers notifications to passengers’ mobiles during “critical points of the airport journey”. The notifications are automatically activated as passengers approach bag drop and security – prompting them to open their boarding pass at the right time so it is ready to be scanned and advising when passports need to be presented.

Eastjet is trialling the technology during the peak summer period with a view to rolling it out across Europe if it proves popular with passengers.

Easyjet’s commercial director Peter Duffy explains: “This is another example of how Easyjet is innovating to make travel easier for passengers across Europe. By becoming the first airline to trial iBeacons across Europe we can help speed up the airport journey and provide assistance to our passengers making it even easier to fly with Easyjet”.

But many industry watchers and beacon enthusiasts see the trial as the beginning of mobilizing the passenger experience and using it to create retail opportunities.

Automatic location check-in is one opportunity, but understanding who is where and sending them offers can help boost the retail side of the airport.

“Two clear opportunities for airports are offer pushes which can boost sales, such as encouraging passengers to have a coffee while they wait, or push notifications of pertinent information at check in,” says Peter Gough, design partner and founder at ORM.

“However, it’s worth noting that beacons shouldn’t be just about push notifications and offers – they can be used in the background to detect where the app user currently is. This provides data analytics of popular footfall, what areas are working and where and when actions are triggered.”

More elaborately, the technology can be used to help loyal and high value customers more easily traverse the airport, acting like a vitual concierge service. It can be also be used to understand how efficiently the airport works.

source : internetretailing.net

Paris Baguette opens first store in Paris

(Author  : Bae Ji-sook)
SPC Group’s bakery brand Paris Baguette landed in Paris on Wednesday with hopes of wooing French customers in their home country. 

 

Paris Baguette opens first store in Paris

The new store, named Paris Baguette Chatelet, is located near the Pont Neuf Bridge, Notre Dame Cathedral, Louvre Museum and other tourists’ destinations, according to SPC. It is the first Paris Baguette outlet to open in Europe. “We regard France as the spiritual home of our bakery products,” said SPC Group chairman Hur Young-in. “The opening of our Paris store highlights our commitment to continually improving and perfecting the quality of our European-style bread and pastries.”

SPC operates the nation’s leading bakery and pastry brands including Paris Baguette and Paris Croissant. In order to stay true to the French breadmaking DNA, experienced French bakers using traditional French ingredients and methods work at Paris Baguette Chatelet. They are set to dish up exclusive menus such as fresh cream chiffon cakes and special stuffed breads, on top of universal French-style breads, pastries and sandwiches.

Paris Baguette Chatelet is also a member of the Chambre Professionnelle des Artisans Boulangers Patissiers, the professional French bakery association that requires all members to adhere to the traditional French baking standards. The Paris outlet is expected to serve as the company’s global flagship store, SPC said, adding that it hoped for it to serve as a stepping stone for the Canadian and European markets.  “Paris Baguette has been introducing authentic French-style bakery products to Korea. But in the future, we will actively reach out to the global market by leveraging our experience in France,” Hur said. 

Established in 1988, Paris Baguette has more than 3,000 stores at home, 125 in China, 37 in the U.S., 11 in Vietnam and six in Singapore. 

Source : koreaherald.com

First TargetExpress opens its doors in Dinkytown near U

(Author : KAVITA KUMAR)
The retailer’s smallest-format store opens its doors today in Dinkytown. Super-sizing in retail is so yesterday. Instead, Target is going even smaller with its new store formats.

 

First TargetExpress opens its doors in Dinkytown near U

The Minneapolis-based retailer will open a 20,000-square-foot TargetExpress store in Dinkytown Wednesday, the first of its kind for Target at about a sixth of the size of traditional locations. “We’re testing things on an ongoing basis,” said Kamau Witherspoon, Target’s senior director of store operations, while offering a sneak peek earlier this week. “This is just our latest innovation.” The prototype feels like a drugstore along the lines of a CVS or Walgreens, but has its own Target flair with merchandise that includes groceries, bedding, smartphones — plus a healthy dose of Gophers fan gear.

After years of going big in the ­suburbs, Target is increasingly eyeing opportunities in the urban core following population growth in those areas. So far, only about 11 percent of its stores are in urban areas, but in 2012, it began testing an 80,000- to 100,000-square-foot store format called CityTarget, to appeal to the urban shopper. Now there are eight CityTargets in cities such as Chicago, San Francisco and Portland, Ore.

While Target’s bigger stores are more suited for customers who want to stock up on food and other essentials, CityTarget and TargetExpress are aimed at shoppers picking up fewer items. “Our urban guests are on the go,” he said. “They are more focused on immediate consumption rather than stocking up. They want to get in and get out.” It’s too early to say how many TargetExpress stores the retailer might eventually open, Witherspoon said. But Target already is planning four more locations for 2015 — one in St. Paul’s Highland Park and three in the San Francisco Bay Area. He added that Target moved much more quickly to open the first TargetExpress location. The store took less than a year from conception to opening day, compared to about two to four years for a traditional Target store.

Beauty, but not furniture

The Dinkytown TargetExpress, which includes a pharmacy, has a subset of items sold at a typical store. Aside from basic socks and underwear, it doesn’t have an apparel section. Nor does it have furniture or patio sets. But it does have a full-size beauty department, along with the retailer’s fairly new beauty concierge service. Since urban customers often have smaller households and are looking to fulfill immediate needs, the store sells more single items or those in small multiples. “We know that they don’t need a 36-pack of paper towels,” Witherspoon said. The Dinkytown store also has a lot of grab-and-go foods and beverages as well as “meal chasers.” “I guess that’s what the students refer to as a snack,” Witherspoon said, laughing. “So we have tons of meal chasers.” Target’s research also showed that customers were unhappy with the long lines and uninspiring offerings of other quick-trip stores, he said. With those concerns in mind, TargetExpress is designed to have a central check-out queue aimed at getting customers through the line faster to one of four registers. It lowered the heights of shelves so customers can more easily see the whole store. And it includes items not always found at stores of this size, such as towels and back-to-college items.

  • TargetExpress also has a strong value and technology focus. It’s the first Target store to feature prominent space at the end of some aisles to highlight merchandise featured on Cartwheel, the retailer’s popular savings app. And the store is stocked with a higher percentage of Target’s private-label brands as part of a strategy to offer lower prices. And if customers don’t find what they want, they can search for items on iPads throughout the store. Customers can then scan the bar code for that item and purchase it from Target.com directly from their smartphone. The store, which has about 40 parking spaces, is at the corner of 5th Street and 14th Avenue SE. on the site of the former Marshall High School. It is part of a mixed-use development that includes more than 300 apartments that will open soon. Rachel Wagner, who works down the street, peeked inside the windows of the Target­Express earlier this week. She said she’s been looking forward to having a place nearby to get basics such as aspirin or healthy snacks, even if it’s not an independent business as she had hoped. “But it’s not Wal-Mart,” she said. “We’re all pretty Target-friendly around here.”

Target isn’t alone

Target’s experimentation with smaller stores comes at a time when Wal-Mart is aggressively building more of its smaller-format locations. It already has 350 Neighborhood Markets, which are 38,000 square feet on average, and 20 Wal-Mart Express stores, which are 12,000 square feet. Wal-Mart executives have been so pleased by the stores that they accelerated the rollout plan and now expect to open 270 to 300 more smaller-format stores this year, while also opening about 115 supercenters. “Wal-Mart invented the supercenter,” said Faye Landes, an analyst with Cowen and Co. “It has [thousands] of them and is now stressing smaller stores. That’s an important part of the picture here.” She added that Wal-Mart executives have explicitly said that consumers are shopping at supercenters less and want smaller stores for fill-in trips. “So they are leading the way,” she said. “Given Wal-Mart’s actions, everybody has to react more quickly. ” The rapid expansion of dollar stores also has been putting pressure on big-box retailers as more consumers gravitate to them for fill-in trips, said Brian Yarbrough, an analyst with Edward Jones. “These dollar stores have been taking share from the Wal-Marts and Targets of the world — more so for Wal-Mart,” he said. “Target hasn’t talked about it as much, but I would assume they are seeing some of that, too.” At the same time, he noted that after years of rapid growth in suburban areas, there aren’t a lot of expansion opportunities left for retailers such as Target in those markets, he said. So the urban centers have more potential. But CityTargets are still pretty big and so it can be tough to find spaces for them in urban areas where large chunks of available real estate are hard to come by. So Yarbrough sees the much-smaller TargetExpress stores as a more promising venture. “I think longer-term there’s more runway there,” he said.

Source : startribune.com

Turning In-Store Shopping into a Personal, Interactive Experience

(Auteur : Lucie Frontière)
Sports brand Adidas has come up with a set of innovative tools designed to transform trying on items at the store into a fun, interactive experience.

Adidas Turning In-Store Shopping into a Personal, Interactive Experience

 

BodyKinectizer is a low-cost, easy-to-use body scanner, and CyberFit is an interactive fitting room. These two inventions developed by Adidas, which incorporate digital technology into the in-store shopping experience, caught the eye of the Innovation Award Jury at last year’s CeBIT, the world’s largest and most international computer trade fair. Adidas carried off the bronze medal for its ‘Next Generation Fashion Store’ concept. The basic idea is to use digital technology inside bricks-and-mortar stores to create a novel, intuitive and interactive shopping experience.

Digital avatar helps to refine recommendations

The Adidas system enables the customer to try on clothing in virtual mode, without having to physically put on and take off several items.  It is both highly efficient, designed to promote customer satisfaction, and fun. The low-cost body scanner uses Kinect technology, Microsoft’s movement recognition system that was originally developed for video games. Several cameras run simultaneously, modelling the customer’s entire body to ensure that the recommended garment is a perfect fit. The customer can then see his/her avatar on a screen wearing different items of apparel. The Adidas Innovation team has in fact created two versions of this virtual mirror – the professional version for use at bricks-and-mortar retail outlets, which also links to the customer’s smartphone to enable sharing with friends and family on the networks, and a second, simpler version for use in the home by those who prefer to make online purchases.

Trying on garments against a real-life backdrop

$Adidas has set out to bring disruptive change to shopping habits by deeply incorporating digital technology not only into online retail but also into the in-store experience. The Adidas connected interactive changing room, CyberFIT, is designed to make the process of trying on garments even more efficient and personal. CyberFIT supplies details and makes recommendations regarding items taken into the changing room and its touchscreen also enables the customer to link up with the social networks. Moreover, the walls of the booth are embedded with digital panels that create a realistic environment suited to the garments being viewed – a mountain setting for a hiking jacket for instance – to ensure a lifelike feel to the trying-on process.


Source : atelier.net

HIKU : UN OBJET CONNECTÉ POUR LES COURSES

(Auteur : J.GUILLAUME)
Chronodrive est le premier acteur français à se lancer dans les courses connectées. Comme l’Amazon Dash, son scanner vous permet de tenir votre liste de courses à jour dès que vous terminez un produit.

 

hiku-chronodrive

Amazon a annoncé en avril dernier sortir l’Amazon Dash, un scanner vous permettant de pointer les produits dans votre maison que vous souhaitez racheter (beurre, brosse à dent…), et les récupérer chez AmazonFresh. Sauf que ce service n’est disponible qu’aux Etats-Unis, et seulement dans certains Etats. C’est vraiment dommage quand on sait tout le potentiel que cela peut avoir…

Hiku n’a lui pas attendu le Dash pour sortir sa solution. Créé en 2012 par deux anciens de chez Palm, le scanner qui est basé sur le même principe a eu un tel succès dès sa sortie en automne dernier qu’il a rapidement été en rupture de stock. Heureusement, le groupe est revenu en avril dernier avec suffisamment de scanner pour inonder le marché. Ses clients sont principalement des centres commerciaux à la Carrefour, Auchan ou Leclerc.

En France, il vient d’arriver chez Chronodrive, un service de distribution alimentaire. Pour ceux qui ne le connaissent pas, Chronodrive emballe les courses que les clients ont auparavant choisi et payé sur internet. Au total, ce sont plus de 70 magasins qui sont concernés par le Hiku. Les clients de Chronodrive peuvent ainsi scanner le code-barre ou prononcer oralement le nom du produit qu’ils veulent acheter pour que celui-ci s’enregistre immédiatement dans leur liste de courses sur le site du groupe.

Voilà une idée brillante d’application pour les objets connectés.

Source  : stuffi.fr

famous supermarket chain to become e-grocery giant

(Author  : Paweł Burza)

 

Kroger  supermarket chain to become e-grocery giant

Ohio’s largest supermarket chain Kroger, is the second largest general retailer after Walmart in the U.S. The company has recently announced the acquisition of vitamin e-retailer vitacost.com. The $280 million acquisition has developed quite a storm in the industry, with specialists claiming that the retailer soon will be able to go up against the likes of Google and Amazon.

Kroger’s CEO Rodney McMullen commented on the acquisition: “Core focus on healthy living products is complementary to our fast-growing natural foods business, and we intend to grow Vitacost’s strong position in the online nutrition market. At the same time, we will build on Vitacost’s e-commerce platform by integrating it with our existing digital offerings to create exciting new levels of personalization and convenience for our customers.”

Strengthening ship-to-home services

With the acquisition, Kroger wants to strengthen its ship-to-home services with Vitacost’s technology and the company’s 2 distribution centers. Currently Vitacosts ofers its 2.3 million active customers over 45,000 products, these numbers will for sure go up after Kroger’s purchase. “In terms of shipping to home, [Vitacost's] infrastructure is incredibly strong for that, that’s one of the reasons we are really excited about the merger.” said McMullen Kroger want to start off by offering natural and organic food through vitacost.com and later wants to further expand its online products range.

Strong customer focus

Kroger wants to further expand services offered to customers by creating an omnichannel experience; with Vitacost the process may become a plug-and-play deal since Vitacost has a stable and set online platform. Furthermore Kroger will be able to offer more health and natural products through its Harris Teeter supermarket chain. “We are both extremely focused on the customer, and we believe we will be able to leverage our solid e-commerce platform with Kroger’s expansive reach,” a spokeswoman for Vitacost said.

Source : evigo.com

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