Paris Baguette
debuts mobile app with loyalty program

Paris Baguette, the bakery chain that plans to open 1,000 locations in the United States, released a mobile app that lets customers place orders and earn rewards for each purchase. Customers earn a point for each dollar spent on the app and receive a free pastry after accruing 50 points, per an announcement shared with Mobile Marketer.

Sales activation

Sales activation

22 March
2019

Paris Baguette debuts mobile app with loyalty program

Mammut uses NFC
to create next generation customer experiences for outdoor sports fans

Swiss mountain sports equipment brand Mammut has launched a mobile app that uses NFC to support retailers that stock its products and provide “a new way of bringing emotional and interactive product information to the consumer”.

Shopper Experience

Shopper Experience

20 March
2019

to create next generation customer experiences for outdoor sports fans

Happy Lemon teashop
showcases Alibaba technology

Taiwanese bubble-tea chain Happy Lemon has teamed up with Koubei, Alibaba Group’s local-services app, to upgrade its in-store technology, including a new drink-making robot.

Shopper Experience

Shopper Experience

20 March
2019

Happy Lemon teashop showcases Alibaba technology

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Raphaël Palti retail at a glance

“Digital will enable physical retail to rise again”

Raphaël Palti, CEO and Founder of Altavia

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Raphael Palti

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