Morrisons turns to Quidco
to recruit customers for its online grocery service
(Author : Chloe Rigby)
The supermarket, which has been expanding its grocery service since it first launched this January, is now running a campaign on Quidco to offer between £5 and £10 cashback for online shoppers using the Morrisons service for the first time.
Quidco says its data can help target shoppers among its 4m members who buy their groceries online but haven’t yet shopped with Morrisons.
Andreas Andreou, commercial director at Quidco said: “The online grocery market is growing rapidly. Our members spent close to £3 million from June 2013 to the same time this year, a year on year growth of nearly 40%. The market is getting more and more competitive and supermarkets need to utilise marketing channels that help them target prospects that are likely to shop with them.”
Morrisons digital marketing director, Amanda Metcalfe, said: “It’s a very exciting time for us as we roll out our online delivery service and we want to try and get as many customers as possible to give us a try. Working with Quidco enables us to reach a vast quantity of highly engaged customers and reward them for shopping with us in the knowledge that once they’ve experienced our fantastic service they will keep coming back.” According to IGD forecasts, the online UK grocery sector is set to be worth £16.9bn by 2019, increasing from its current value of £7.7bn. Over the same period, the figures envisage the UK grocery market as a whole growing to £203bn from £175bn.