Displays Translate Online Shopping Into The Real World
There is a curatorial context by which to consider purchases more in depth doesn’t exist in the real world. Perch Interactive is fixing that with their projected interactive displays that fuse the digital novelty of online shopping with the more tangible retail experience.
The four person firm has developed a series of “Perch displays” as they call them, that project down upon tabletop counters various products. When shoppers place their hands under the light or move the products they are given options such as reviews, product details and sizes. Using shoes as an example in the video below, it’s as if the infrastructure of Zappos has been translated into the real world.
As much as advanced search options for sizes and design make it easier to buy something such as shoes, it is still difficult to imagine how well something will fit or look once it comes in the mail. By translating the reason that people shop online into the real world it combines what is desirable about both retail and online shopping. It makes people more inclined to visit brick and mortar shops while also immersing them in a digital experience. Products no longer sit passively on a shelf but are surrounded by context that makes deciding on purchases easier. Shoppers can both try the products first hand while also having knowledge about the products at their fingertips