ALDI
combats cancer with new partnership

Retailer News

Retailer News

11 July
2019

ALDI combats cancer with new partnership

Batavia, Ill.-based ALDI has partnered with Alex's Lemonade Stand Foundation, an organization focused on funding impactful research to help fight childhood cancer.

(Author : Store Brand)

The company announced it’s asking its customers to help make a difference by donating to Alex's Lemonade Stand Foundation in stores and online. The goal is to raise more than $1 million for the foundation, and is part of the company’s "Pay Your Quarter Forward" initiative, supporting national and community organizations with a focus on health and wellness with the help of consumers donating just a quarter to partnered organizations.

"At ALDI, the quarter unlocks so much more than our carts. It can also unlock little acts of kindness that can make a powerful impact," said Joan Kavanaugh, vice president of corporate buying at ALDI. "We're proud to support Alex's Lemonade Stand Foundation and do our part to help fight childhood cancer."

Alex's Lemonade Stand Foundation was established in 2005 to continue the mission of Alexandra "Alex" Scott, who, while fighting cancer at just four years old, set up a lemonade stand to help raise money for cancer research. To date, the organization has funded 1,000 grants at 135 institutions.

Source: storebrands.com

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