Burberry to launch
carbon neutral fashion show for “sustainable future”
Burberry has confirmed its autumn/winter 2020 fashion show will be certified as carbon neutral in a bid to tackle climate change. The luxury retailer has been working to reduce the carbon emissions linked to the event. It is also introducing a regeneration fund to support a range of carbon insetting projects that will deal with the environmental impact of its operations.
(Author : Sahar Nazir)
Meanwhile, the projects will be incorporated in Burberry’s supply chain and will aim to promote biodiversity, restore ecosystems and support the livelihoods of local producers. Burberry is teaming up with PUR Projet to design and implement regenerative agriculture practices to begin the project.
The retailer will also host the event in a certified sustainable venue, prioritising the use of electric vehicles and not using any air freight. Moreover, any remaining carbon emissions will be offset through a savanna fire management project.
“At Burberry we are passionate about creating real change in our industry to build a more sustainable future and I am proud that we can express this through our biggest brand moments like our runway shows,” Burberry vice president of corporate responsibility Pam Batty said.
“As we look to the future, our move to implement carbon insetting in our supply chain is testament to our restless approach to finding new ways to protect our environment and strengthen our deep commitment to our local communities.”
Earlier this month, Burberry warned investors that the coronavirus outbreak was having a “material negative effect” on demand for luxury products. It closed 24 of its 64 stores in mainland China as the coronavirus outbreak continues to raise fears. The retailer said the store closures are a result of taking action to ensure that staff remain safe. Burberry chief financial officer Julie Brown said the situation for Burberry stores in Hong Kong is “more serious than the protests”.