Tesco's Unforgettable Bag
Rewards Conscious Consumers with Discounts

Sales activation

Sales activation

11 April
2018

Tesco's Unforgettable Bag Rewards Conscious Consumers with Discounts

Many consumers know that it is beneficial to the environment to swap a single-use plastic bag for a reusable one and to support people for putting the simple act into practice, Tesco created 'The Unforgettable Bag.' 

(Author : Laura McQuarrie)

While opting to shop with a reusable bag leaves conscious consumers with a sense that they are doing their part for the environment, Tesco set up a way to incentivize even more shoppers to make the switch to eco-friendly shopping practices. The Unforgettable Bag boasts a design that represents an at-risk ocean animal, as well as a barcode that can be scanned for a discount at the checkout counter. 

As there are more than a trillion plastic bags produced every year, this simple initiative has the potential to prevent turtles, fish, whales and other creates from being impacted by the damages of ocean plastic.

Source: trendhunter.com

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