opens first Indian store
This week, Tommy Hilfiger has opened its first exclusive Tommy Hilfiger store in Patna, India.
(Auteur : Retail in Asia)
Actress Radhika Apte made the launch of the event wearing the brand’s clothes. “I’m excited to be in Patna to celebrate the opening of the first exclusive TOMMY HILFIGER store in the city,” she said. During the event, key influencers such as Ira Dubey, Carol Gracias, Neelaksh Apte, Kanishtha Dhankar and Arya Bhat, and VIPs browsed and shopped the Fall 2018 collections that celebrate American Icons while putting a modern twist on timeless classics to meet the needs of the now.
Spanning over 125 square meters, the store’s design reflects Tommy Hilfiger’s new global retail concept, which fuses the brand’s American heritage with clean and bright aesthetic.
The interior takes cue from the nautical lifestyle – one of Tommy Hilfiger’s longstanding sources of inspiration. Technology being at the center of retail today, a high-resolution digital screen showcases the brand’s latest global campaigns for an immersive brand experience.