“GUINNESS™ Connoisseur Bar”
pop-up experience opens in Hong Kong
The classic Irish brewery is launching an exclusive pop-up “GUINNESS™ Connoisseur Bar” on May 10 at Tsim Sha Tsui’s K11 Art Mall, bringing beer lovers an immersive GUINNESS™ Draught experience.
(Author : Retail in Asia)
Hong Kongers are known for their gourmand habits and enviable food culture – and the one-of-a-kind GUINNESS™ Draught makes the perfect, refreshing complement. A classic Irish brewery with long-standing history, GUINNESS™ is dedicated to producing stout beer of the highest quality. The GUINNESS™ Storehouse in Dublin is a must-visit tourist attraction where fans can learn about the brand’s values, history and brewing culture via a range of interactive activities. From May 10 to July 5, the GUINNESS™ Connoisseur Bar will be open to public at the atrium of K11 Art Mall in Tsim Sha Tsui.
At GUINNESS™ Connoisseur Bar, visitors can browse through with displays of the brand’s classic advertisements. They can learn about GUINNESS™ unique approach to the crafts of beer-brewing and barley-roasting, as well as the making of a stout with an enthralling malty aroma and smooth, dense head on top – all the while holding a perfect pint of GUINNESS™ Draught.
Visitors can also take a picture with the 1.8-metre tall iconic Gravity Glass before embarking in the ultimate GUINNESS™ Draught experience by pouring your own perfect pint, printing your special beer foam art patterns and pairing up the perfect brew with our delectable snacks.