Lush Cosmetics Unveiled
Its First "Naked Shop" in Milan, Italy

Shopper Experience

Shopper Experience

07 June
2018

Lush Cosmetics Unveiled Its First Naked Shop in Milan, Italy

Lush Cosmetics has been a leader in package-free cosmetic products for years now, but until recently, the majority of its stores have offered a mix of both unpackaged and unpackaged solutions to cater to all consumers. 

(Author : Laura McQuarrie)

Now, Lush Cosmetics has unveiled a new sustainable initiative at its flagship store in Milan, which introduces the two-storey location as the first "Lush Naked Shop." 

This store is set to be a model for a future without plastic, offering consumers a place to discover its innovative range of package-free products, participate in events and workshops, attend film screenings and start conversations on sustainability. 

Some of the package-free products that can be found at Lush Cosmetics include solid shampoo bars, solid alternative to shower gels, as well as bath bombs, deodorants and even makeup products.

Source: trendhunter.com

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