Adidas partners with Allbirds
for major sustainability project

Retailer News

Retailer News

04 June
2020

Adidas partners with Allbirds for major sustainability project

Adidas has partnered with Allbirds to launch a collaborative project which aims to drastically reduce carbon dioxide emissions from the footwear industry.

 

(Author : Ben Stevens)

Using innovative manufacturing processes and new renewable materials, the pair aim to reduce CO2 emissions by 700 metric tonnes every year. The partnership will focus on the production of a new shoe which has the lowest possible carbon footprint, but still meets Adidas’ “stringent” performance standards.

According to the brands, the average running shoe currently has a carbon footprint of 13.6 kg of CO2, and the pair will aim to bring this down by focusing on all aspects of the supply chain, from material choices to transportation.

“There is an urgent need to reduce our global carbon number, and this mission is bigger than just Allbirds or adidas,” Allbirds chief executive Tim Brown said.

“Whether we realise it or not this is a race that we are all running together as a planet and it is one that trumps the day-to-day competition of individual companies. I am hopeful that this partnership will be an example for others to follow as we pursue a more sustainable, net zero carbon future.”

Adidas’ vice president of brand strategy James Carnes added: “While we are prioritising the planet, we’re staying committed to improving the athlete’s experience. That means the end result should yield no compromises for athletes or the planet.”

 

Source: chargedretail.co.uk

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