integrates digital shopping experience
A regional supermarket chain is unifying its online and mobile commerce operations onto a single platform.
(Author : Dan Berthiaume)
Giant Food’s integrated e-commerce experience is available for customers on the new Giantfood.com website and Giant Food mobile app, and also joins together the prior Peapod.com and Giantfood.com sites to create a single site on Giantfood.com. Visitors to the new site can obtain access to personalized shopping, rewards program benefits, weekly circular and coupons, as well as pharmacy, nutrition, and wellness content offerings.
Customers who had previously opted for pickup or home delivery through Peapod by Giant at Peapod.com can now utilize those services through the integrated Giant website or free mobile app. For prior Peapod users, there will be no interruption of service as all Peapod account information, orders and history will transition for users seamlessly to the new Giantfood.com site.
"Consumer preferences are shifting, and at Giant, convenience and value are key,” said Ira Kress, president of Giant Food. “We are a brand with over 84 years of serving our customers locally in our community, and we are excited to extend that commitment with the launch of our one-stop integrated digital experience. The new Giantfood.com brings customers the flexibility to shop how and when they like through the new seamless platform, with the same quality of products they expect in any of our stores.”
Through the platform, pickup and delivery services are available to over 6 million shoppers in over 330 ZIP codes across Washington, D.C., Maryland, Virginia, and Delaware. Customers can choose from flexible order windows, and same-day delivery service is also available in select neighborhoods. Delivery and pickup services include an expanded assortment with hundreds of new items, such as plant-based foods as well as unique local and global offerings. Items are hand-picked and packed by Giant associates and loaded into customers' cars or delivered to their doorsteps.
Customers also now have only one stop to redeem digital coupons, view custom product recommendations, browse weekly ads, save favorite items and grocery lists, and earn points on every purchase via e-commerce or in-store orders, with the Giant Flexible Rewards program.
In addition, pharmacy customers can refill, transfer or manage prescriptions directly through the new website. Nutrition and wellness content, such as healthy recipes and cooking tips from Giant's in-store nutritionists, will also be available for shoppers to access virtually from anywhere. The new mobile app allows Giant customers to gain access the platform from anywhere and is available for free download via Android and Apple stores.
Giant Food is headquartered in Landover, Md. and operates 163 supermarkets in Virginia, Maryland, Delaware, and the District of Columbia. Included within the 163 stores are 154 full-service pharmacies, 81 full-service PNC Banks, and 23 Starbucks locations.