The Reformation Toronto Store
Boasts High-Tech Fitting Rooms
Sustainable women's fashion brand Reformation is set to open a Reformation Toronto location this summer at Yorkdale Shopping Centre, marking the launch of its first Canadian retail space.
(Author : Laura McQuarrie)
In the same way that the brand approaches eco-friendly fashion, its new retail space is set to be just as innovative.
The retail fashion space is set to be equipped with in-store displays that use a "RefScale" to transparently show the details of a garment's manufacturing process, including its water usage, carbon emissions and waste generated.
The Reformation Toronto retail store is also set to introduce a high-tech fitting room experience with monitors for selecting garments to try on, plus wardrobes styled with customizable mirrors, phone chargers and speakers.