{"id":13085,"date":"2022-10-07T11:04:03","date_gmt":"2022-10-07T09:04:03","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=13085"},"modified":"2023-04-29T11:08:06","modified_gmt":"2023-04-29T09:08:06","slug":"black-friday-a-retail-war-fought-earlier-and-earlier","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/en\/retail-today\/sales-activation\/black-friday-a-retail-war-fought-earlier-and-earlier\/","title":{"rendered":"Black Friday: a retail war fought earlier and earlier."},"content":{"rendered":"

[vc_row css=”.vc_custom_1519392503248{padding-top: 18px !important;}”][vc_column]

\n
\n \"Black <\/div>\n<\/div>[vc_empty_space height=”37px”]
\n\t
\n\t\t
\n\t\t\t[vc_column_text]<\/p>\n

\n\n\tT<\/span>arget, Amazon, Walmart\u2026 the Black Friday sales promise is changing seasons. This year, the festivities have kicked off as of October.<\/h4>\n

 <\/p>\n

The legendary \u2018Black Friday\u2019, which traditionally lasted a day, has transformed into a \u2018Black Friday Period\u2019. And this promotional period is starting earlier and earlier.<\/span><\/p>\n

So early that, this year, to avoid misusing the extension of the \u2018one day promo\u2019 to the extent of ruining it, some retailers have had no qualms about creating a big event as of October to launch the end-of-year sale period as early as possible, even if it means pumping Black Friday dry by including it in a broader programme.\u00a0<\/span><\/p>\n

<\/h4>\n

The Black Friday season has consequently become a \u2018retail war\u2019 in which the victor is the one who unsheathes their deals the earliest.\u00a0<\/span><\/p>\n

<\/h4>\n

And this autumn 2022, three events are already heralding the retail war to be played out over the coming weeks:<\/span><\/p>\n

<\/h4>\n

1 – For the first time this year, Amazon has created a second wave of its flagship event <\/span>Prime Day<\/span><\/i><\/a>, usually held in early July. This second wave will take place on 11 and 12 October, i.e. one month before Black Friday. As with the previous editions, an avalanche of exclusive promotions are in store. In general Amazon Prime members are presented with over 2 million deals, in various store categories. Enough to drain up the anticipation surrounding the Black Friday sales. But as they say, \u201cgrab it while the going’s good\u201d…<\/span><\/p>\n

<\/h4>\n

2 – The competition had to respond quickly. <\/span>Target<\/span><\/a> announced that it was launching its festive season with its biggest ever promotion, \u2018Deal Days\u2019, from 6 to 8 October 2022. The retailer has declared that it will be offering \u201chundreds of thousands of incredible deals\u201d and that it will keep its low prices in place through to 24\u00a0December.<\/span><\/p>\n

<\/h4>\n

3 – <\/span>Walmart,<\/span><\/a> has also decided to strike more than a month before Black Friday with the launch of its \u2018Rollbacks and More\u2019 days, from 10 to 13 October, promising discounts on electronics, home goods, toys and clothing, among others. The US retail giant has also announced that it will be hiring 40,000 additional associates for the end-of-year holiday season.<\/span><\/p>\n

<\/h4>\n

Cited by <\/span>Forbes<\/span><\/a> magazine, RetailWire BrainTrust member Jeff Sward, founding partner of Merchandising Metrics, and other retail experts, said that they saw the extension of the holiday shopping experience as a \u201c<\/span>sign of the times<\/span><\/i>\u201d.\u00a0<\/span><\/p>\n

<\/h4>\n

Either way, given the combined weight of Target, Amazon and Walmart, the competition will need to shrewdly negotiate with suppliers to counter the former’s <\/span>Deal Days<\/span><\/i> and the second\u2019s <\/span>Prime Day<\/span><\/i>.<\/span><\/p>\n

<\/h4>\n

The Black Friday battle has begun, and it is set to be ferocious this year!<\/span>[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Target, Amazon, Walmart\u2026 the Black Friday sales promise is changing seasons. This year, the festivities have kicked off as of October. <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[154],"tags":[],"acf":[],"yoast_head":"\nBlack Friday: a retail war fought earlier and earlier. - Altavia Watch<\/title>\n<meta name=\"description\" content=\"Target, Amazon, Walmart\u2026 the Black Friday sales promise is changing seasons. This year, the festivities have kicked off as of October.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altaviawatch.com\/en\/retail-today\/sales-activation\/black-friday-a-retail-war-fought-earlier-and-earlier\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday: a retail war fought earlier and earlier. - Altavia Watch\" \/>\n<meta property=\"og:description\" content=\"Target, Amazon, Walmart\u2026 the Black Friday sales promise is changing seasons. This year, the festivities have kicked off as of October.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altaviawatch.com\/en\/retail-today\/sales-activation\/black-friday-a-retail-war-fought-earlier-and-earlier\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia Watch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/altavia.watch\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-07T09:04:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-29T09:08:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/12\/black-friday-target-amazon-walmart.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jean-Marc M\u00e9gnin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/12\/black-friday-target-amazon-walmart.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@AltaviaWatch\" \/>\n<meta name=\"twitter:site\" content=\"@AltaviaWatch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jean-Marc M\u00e9gnin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/altaviawatch.com\/en\/retail-today\/sales-activation\/black-friday-a-retail-war-fought-earlier-and-earlier\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/altaviawatch.com\/en\/retail-today\/sales-activation\/black-friday-a-retail-war-fought-earlier-and-earlier\/\"},\"author\":{\"name\":\"Jean-Marc M\u00e9gnin\",\"@id\":\"https:\/\/altaviawatch.com\/en\/#\/schema\/person\/d8c321d79df27adfb040777c63a5d213\"},\"headline\":\"Black Friday: a retail war fought earlier and earlier.\",\"datePublished\":\"2022-10-07T09:04:03+00:00\",\"dateModified\":\"2023-04-29T09:08:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/altaviawatch.com\/en\/retail-today\/sales-activation\/black-friday-a-retail-war-fought-earlier-and-earlier\/\"},\"wordCount\":532,\"publisher\":{\"@id\":\"https:\/\/altaviawatch.com\/en\/#organization\"},\"articleSection\":[\".sales activation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/altaviawatch.com\/en\/retail-today\/sales-activation\/black-friday-a-retail-war-fought-earlier-and-earlier\/\",\"url\":\"https:\/\/altaviawatch.com\/en\/retail-today\/sales-activation\/black-friday-a-retail-war-fought-earlier-and-earlier\/\",\"name\":\"Black Friday: a retail war fought earlier and earlier. - Altavia Watch\",\"isPartOf\":{\"@id\":\"https:\/\/altaviawatch.com\/en\/#website\"},\"datePublished\":\"2022-10-07T09:04:03+00:00\",\"dateModified\":\"2023-04-29T09:08:06+00:00\",\"description\":\"Target, Amazon, Walmart\u2026 the Black Friday sales promise is changing seasons. This year, the festivities have kicked off as of October.\",\"breadcrumb\":{\"@id\":\"https:\/\/altaviawatch.com\/en\/retail-today\/sales-activation\/black-friday-a-retail-war-fought-earlier-and-earlier\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/altaviawatch.com\/en\/retail-today\/sales-activation\/black-friday-a-retail-war-fought-earlier-and-earlier\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/altaviawatch.com\/en\/retail-today\/sales-activation\/black-friday-a-retail-war-fought-earlier-and-earlier\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/altaviawatch.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Black Friday: a retail war fought earlier and earlier.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/altaviawatch.com\/en\/#website\",\"url\":\"https:\/\/altaviawatch.com\/en\/\",\"name\":\"Altavia Watch\",\"description\":\"Commerce, human, future, differently.\",\"publisher\":{\"@id\":\"https:\/\/altaviawatch.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/altaviawatch.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/altaviawatch.com\/en\/#organization\",\"name\":\"Altavia Watch\",\"url\":\"https:\/\/altaviawatch.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/altaviawatch.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/04\/Altavia_Watch-green.png\",\"contentUrl\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/04\/Altavia_Watch-green.png\",\"width\":400,\"height\":51,\"caption\":\"Altavia Watch\"},\"image\":{\"@id\":\"https:\/\/altaviawatch.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/altavia.watch\",\"https:\/\/x.com\/AltaviaWatch\",\"https:\/\/www.linkedin.com\/company\/altavia-watch\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/altaviawatch.com\/en\/#\/schema\/person\/d8c321d79df27adfb040777c63a5d213\",\"name\":\"Jean-Marc M\u00e9gnin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/altaviawatch.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/06\/JMM-watch.jpg\",\"contentUrl\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/06\/JMM-watch.jpg\",\"caption\":\"Jean-Marc M\u00e9gnin\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/megnin-jean-marc-99529a1b\/\"],\"url\":\"https:\/\/altaviawatch.com\/en\/author\/jean-marc\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Black Friday: a retail war fought earlier and earlier. - Altavia Watch","description":"Target, Amazon, Walmart\u2026 the Black Friday sales promise is changing seasons. This year, the festivities have kicked off as of October.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/altaviawatch.com\/en\/retail-today\/sales-activation\/black-friday-a-retail-war-fought-earlier-and-earlier\/","og_locale":"en_US","og_type":"article","og_title":"Black Friday: a retail war fought earlier and earlier. - Altavia Watch","og_description":"Target, Amazon, Walmart\u2026 the Black Friday sales promise is changing seasons. This year, the festivities have kicked off as of October.","og_url":"https:\/\/altaviawatch.com\/en\/retail-today\/sales-activation\/black-friday-a-retail-war-fought-earlier-and-earlier\/","og_site_name":"Altavia Watch","article_publisher":"https:\/\/www.facebook.com\/altavia.watch","article_published_time":"2022-10-07T09:04:03+00:00","article_modified_time":"2023-04-29T09:08:06+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/12\/black-friday-target-amazon-walmart.jpeg","type":"image\/jpeg"}],"author":"Jean-Marc M\u00e9gnin","twitter_card":"summary_large_image","twitter_image":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/12\/black-friday-target-amazon-walmart.jpeg","twitter_creator":"@AltaviaWatch","twitter_site":"@AltaviaWatch","twitter_misc":{"Written by":"Jean-Marc M\u00e9gnin","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/altaviawatch.com\/en\/retail-today\/sales-activation\/black-friday-a-retail-war-fought-earlier-and-earlier\/#article","isPartOf":{"@id":"https:\/\/altaviawatch.com\/en\/retail-today\/sales-activation\/black-friday-a-retail-war-fought-earlier-and-earlier\/"},"author":{"name":"Jean-Marc M\u00e9gnin","@id":"https:\/\/altaviawatch.com\/en\/#\/schema\/person\/d8c321d79df27adfb040777c63a5d213"},"headline":"Black Friday: a retail war fought earlier and earlier.","datePublished":"2022-10-07T09:04:03+00:00","dateModified":"2023-04-29T09:08:06+00:00","mainEntityOfPage":{"@id":"https:\/\/altaviawatch.com\/en\/retail-today\/sales-activation\/black-friday-a-retail-war-fought-earlier-and-earlier\/"},"wordCount":532,"publisher":{"@id":"https:\/\/altaviawatch.com\/en\/#organization"},"articleSection":[".sales activation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/altaviawatch.com\/en\/retail-today\/sales-activation\/black-friday-a-retail-war-fought-earlier-and-earlier\/","url":"https:\/\/altaviawatch.com\/en\/retail-today\/sales-activation\/black-friday-a-retail-war-fought-earlier-and-earlier\/","name":"Black Friday: a retail war fought earlier and earlier. - Altavia Watch","isPartOf":{"@id":"https:\/\/altaviawatch.com\/en\/#website"},"datePublished":"2022-10-07T09:04:03+00:00","dateModified":"2023-04-29T09:08:06+00:00","description":"Target, Amazon, Walmart\u2026 the Black Friday sales promise is changing seasons. This year, the festivities have kicked off as of October.","breadcrumb":{"@id":"https:\/\/altaviawatch.com\/en\/retail-today\/sales-activation\/black-friday-a-retail-war-fought-earlier-and-earlier\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/altaviawatch.com\/en\/retail-today\/sales-activation\/black-friday-a-retail-war-fought-earlier-and-earlier\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/altaviawatch.com\/en\/retail-today\/sales-activation\/black-friday-a-retail-war-fought-earlier-and-earlier\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/altaviawatch.com\/en\/"},{"@type":"ListItem","position":2,"name":"Black Friday: a retail war fought earlier and earlier."}]},{"@type":"WebSite","@id":"https:\/\/altaviawatch.com\/en\/#website","url":"https:\/\/altaviawatch.com\/en\/","name":"Altavia Watch","description":"Commerce, human, future, differently.","publisher":{"@id":"https:\/\/altaviawatch.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/altaviawatch.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/altaviawatch.com\/en\/#organization","name":"Altavia Watch","url":"https:\/\/altaviawatch.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/altaviawatch.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/04\/Altavia_Watch-green.png","contentUrl":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/04\/Altavia_Watch-green.png","width":400,"height":51,"caption":"Altavia Watch"},"image":{"@id":"https:\/\/altaviawatch.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/altavia.watch","https:\/\/x.com\/AltaviaWatch","https:\/\/www.linkedin.com\/company\/altavia-watch\/"]},{"@type":"Person","@id":"https:\/\/altaviawatch.com\/en\/#\/schema\/person\/d8c321d79df27adfb040777c63a5d213","name":"Jean-Marc M\u00e9gnin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/altaviawatch.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/06\/JMM-watch.jpg","contentUrl":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/06\/JMM-watch.jpg","caption":"Jean-Marc M\u00e9gnin"},"sameAs":["https:\/\/www.linkedin.com\/in\/megnin-jean-marc-99529a1b\/"],"url":"https:\/\/altaviawatch.com\/en\/author\/jean-marc\/"}]}},"_links":{"self":[{"href":"https:\/\/altaviawatch.com\/en\/wp-json\/wp\/v2\/posts\/13085"}],"collection":[{"href":"https:\/\/altaviawatch.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/altaviawatch.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/altaviawatch.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/altaviawatch.com\/en\/wp-json\/wp\/v2\/comments?post=13085"}],"version-history":[{"count":0,"href":"https:\/\/altaviawatch.com\/en\/wp-json\/wp\/v2\/posts\/13085\/revisions"}],"wp:attachment":[{"href":"https:\/\/altaviawatch.com\/en\/wp-json\/wp\/v2\/media?parent=13085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/altaviawatch.com\/en\/wp-json\/wp\/v2\/categories?post=13085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/altaviawatch.com\/en\/wp-json\/wp\/v2\/tags?post=13085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}