{"id":13093,"date":"2023-02-28T11:24:03","date_gmt":"2023-02-28T10:24:03","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=13093"},"modified":"2023-04-29T11:27:32","modified_gmt":"2023-04-29T09:27:32","slug":"study-e-commerce-players-out-of-step-with-customer-expectations","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/en\/retail-today\/shopper-experience-en\/study-e-commerce-players-out-of-step-with-customer-expectations\/","title":{"rendered":"[Study] E-commerce players out of step with customer expectations."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1519392503248{padding-top: 18px !important;}&#8221;][vc_column]<div class=\"edgtf-single-image-holder   \">\n    <div class=\"edgtf-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"772\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/04\/e-commerce-etude.jpeg\" class=\"attachment-full size-full\" alt=\"[Study] E-commerce players out of step with customer expectations.\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/04\/e-commerce-etude.jpeg 1280w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/04\/e-commerce-etude-600x362.jpeg 600w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/04\/e-commerce-etude-300x181.jpeg 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/04\/e-commerce-etude-1024x618.jpeg 1024w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/04\/e-commerce-etude-768x463.jpeg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;37px&#8221;]<div class=\"edgtf-elements-holder   edgtf-one-column  edgtf-responsive-mode-768 \" ><div class=\"edgtf-eh-item    \"  data-item-class=\"edgtf-eh-custom-2781\" data-1280-1600=\"0 0\" data-1024-1280=\"0 0\" data-768-1024=\"0 30px 0 0\" data-680-768=\"0 20px 0 0\" data-680=\"0 0\">\n\t<div class=\"edgtf-eh-item-inner\">\n\t\t<div class=\"edgtf-eh-item-content edgtf-eh-custom-2781\" style=\"padding: 0 50px 0 0\">\n\t\t\t[vc_column_text]\n<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #00db96\">\n\tI<\/span><span style=\"font-weight: 400;\">t appears e-commerce players do not understand their customers\u2019 expectations. That is the gist of what the Storyblok study has revealed, a finding published by Comarketing News.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The survey, which questioned 6,000 customers and 500 business leaders at medium-sized e-commerce companies across the US and Europe, shows that a vast majority of these companies (77%) believe technological innovations such as chatbots greatly enhance the user experience, whereas only 27% of consumers agree.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Conversely, e-commerce professionals, only 28% of whom place importance on improving the design of their website, underestimate the importance their customers place on the ergonomics aesthetics and design of an e-commerce website: in reality, Internet users actually believe that the most important factors for a satisfactory online experience are ease of navigation (65%), visual appeal (50%), and simple design (45%). Figures that demonstrate a large divide when it comes to the priorities of e-commerce players (being on the cutting edge of innovations, constantly offering new functions) and the real expectations of their customers, who prefer to visit e-commerce websites with faultless fundamentals: a clear and easily understandable offering and a smooth purchase path devoid of irritations.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Finally, customers and e-commerce retailers do agree on one subject (which just so happens to be one of the basics of e-commerce): the website loading speed, which they deem to be essential. 42% of consumers said they decide whether to stay on or leave a website within 10 seconds and almost half of e-commerce businesses (47%) confirmed that their website loading time was a \u201ctop priority\u201d.\u00a0<\/span>[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>It appears e-commerce players do not understand their customers\u2019 expectations.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[157],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - 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