{"id":14866,"date":"2022-07-05T13:14:40","date_gmt":"2022-07-05T11:14:40","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=14866"},"modified":"2023-05-25T13:19:29","modified_gmt":"2023-05-25T11:19:29","slug":"green-retailtech-strategic-tools-for-the-transformation","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/en\/rethinking-retail\/retailtech-for-good\/green-retailtech-strategic-tools-for-the-transformation\/","title":{"rendered":"Green Retailtech, strategic tools for the transformation."},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1519392503248{padding-top: 18px !important;}&#8221;][vc_column]<div class=\"edgtf-single-image-holder   \">\n    <div class=\"edgtf-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/green-retailtech.jpeg\" class=\"attachment-full size-full\" alt=\"Green Retailtech, strategic tools for the transformation.\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/green-retailtech.jpeg 1200w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/green-retailtech-600x400.jpeg 600w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/green-retailtech-300x200.jpeg 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/green-retailtech-1024x683.jpeg 1024w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/green-retailtech-768x512.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>                        <\/div>\n<\/div>[vc_empty_space height=&#8221;37px&#8221;]<div class=\"edgtf-elements-holder   edgtf-one-column  edgtf-responsive-mode-768 \" ><div class=\"edgtf-eh-item    \"  data-item-class=\"edgtf-eh-custom-4605\" data-1280-1600=\"0 0\" data-1024-1280=\"0 0\" data-768-1024=\"0 30px 0 0\" data-680-768=\"0 20px 0 0\" data-680=\"0 0\">\n\t<div class=\"edgtf-eh-item-inner\">\n\t\t<div class=\"edgtf-eh-item-content edgtf-eh-custom-4605\" style=\"padding: 0 50px 0 0\">\n\t\t\t[vc_column_text]\n<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #00db96\">\n\tS<\/span><span style=\"font-weight: 400;\">ocial and commercial norms are changing. Businesses in the distribution sector and brands stand at a unique point in time where they can have a considerable impact on the environment, and where consumers are increasingly in search of meaning and sustainability in their purchases. Sustainable development is nowadays a key factor in commercial success. A green transformation has a positive effect on the planet, but also on orienting sales strategies towards a sustainable economy.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">GreenRetailTech: a growth market.<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Substantial investments are going into green tech start-ups: in the US, for example, 73.6\u00a0billion euros have been raised over the last five years. Europe is lagging behind with \u201cjust\u201d 23.2\u00a0billion euros over the same period.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">A paradigm shift: an urgent transition.<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Global warming is causing climate change and the depletion of resources. Change is not only needed, but is urgent!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Consumer willingness.<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Consumers have understood that their impact comes from their purchasing power. Their wallets represent a means of influencing businesses\u2019 practices. In 2020, according to a study by IBM, \u201caround 80% of consumers cited sustainability as important to them\u201d. \u201c57% of respondents say they are willing to change buying habits to reduce environmental impact\u201d; according to Greenprint, \u201cnearly two-thirds (64%) of Americans are willing to pay more for sustainable products\u201d.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Corporate ramp-up.<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Businesses these days are expected to meet customer expectations and to comply with regulations. And companies are taking notice. According to an IBM study, 53% of surveyed organizations view environmental sustainability as one of their top priorities within 3 years, up from 39% that consider it a top priority today.<\/span>[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Retailers and brands stand at a unique point in time where they can have a considerable impact on the environment.<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[165],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Green Retailtech, strategic tools for the transformation. - Altavia Watch<\/title>\n<meta name=\"description\" content=\"Retailers and brands stand at a unique point in time where they can have a considerable impact on the environment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altaviawatch.com\/en\/rethinking-retail\/retailtech-for-good\/green-retailtech-strategic-tools-for-the-transformation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Green Retailtech, strategic tools for the transformation. - 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