{"id":16086,"date":"2023-06-22T19:06:07","date_gmt":"2023-06-22T17:06:07","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=16086"},"modified":"2023-06-22T19:32:30","modified_gmt":"2023-06-22T17:32:30","slug":"ee-studio-dials-up-the-experiential","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/en\/the-human-retail-experience\/store-checks-en\/ee-studio-dials-up-the-experiential\/","title":{"rendered":"EE Studio dials-up the experiential."},"content":{"rendered":"

[vc_row css=”.vc_custom_1519392503248{padding-top: 18px !important;}”][vc_column][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlb1dyYXBwZXIlMjIlM0UlMEElM0N2aWRlbyUyMGNvbnRyb2xzJTIwbXV0ZWQlMjBhdXRvcGxheSUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGYWx0YXZpYXdhdGNoLmNvbSUyRndwLWNvbnRlbnQlMkZFRS1zdHVkaW8ubXA0JTIyJTIwJTIwY29udHJvbHMlMEElMjAlMjAlMjAlMjAlMjAlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvd2Z1bGxzY3JlZW4lM0UlM0MlMkZ2aWRlbyUzRSUyMCUyMCUwQSUzQyUyRmRpdiUzRQ==[\/vc_raw_html][vc_column_text]<\/p>\n

Photo credits: \u00a9 EE<\/h6>\n

[\/vc_column_text][vc_empty_space height=”37px”]

\n\t
\n\t\t
\n\t\t\t[vc_column_text]\n\n\tM<\/span>obile phone provider EE has fully embraced the trend for experiential retailing with its opening of the largest telco retail space in the UK, which seeks to reimagine the role of the mobile phone shop.\u00a0<\/span><\/p>\n

 <\/p>\n

EE Studio opened its doors at Westfield London across an expansive 4,230 sq ft that not only offers shoppers the best connectivity and technology solutions but also serves to act as a hub for the local community to work, learn and play.<\/span><\/p>\n

 <\/p>\n

The store comprises a number of \u2018experience zones\u2019, which comprise: a Welcome Zone involving a changeable digital window with QR codes that bring to life an AR experience to welcome shoppers into the store; a Digital Spa, which is designed to support wellbeing through balancing technology use; a Gaming Zone that acts as a dedicated community gaming hub; a Base Camp, which provides a relaxing environment for customers to take a break over a complimentary tea or coffee; The Stage, which will be used to host the likes of pop-up events, product launches and workshops; and Tech Live, which is a space for visitors to try out the latest devices.<\/span><\/p>\n

 <\/p>\n

The Studio store also gives customers the opportunity to build and visualise their own personalised connected home through a \u2018connected home digital tool\u2019 and in-store assistance. Inspiration is delivered through a series of interconnected \u2018room sets\u2019 that include a Living room, Smart Kitchen, Kid\u2019s Bedroom and Home Office. These each showcase the latest relevant products and technologies.\u00a0<\/span><\/p>\n

 <\/p>\n

Bridget Lea, managing director of commercial at EE, says: \u201cOur EE Studio store has been designed to create standout experiences that reflect the changing needs of our customers and the increasingly connected lives they lead. As part of our ambition to become the most personal, customer-focused brand in the UK, we are proud to be offering our customers the chance to get up close and personal with the latest innovations and game changing technology that is right for them. Our vision for the Studio has been years in the making and we can\u2019t wait for our customers to finally see what the future\u2019s got in store.\u201d<\/span>[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[vc_empty_space height=”37px”][vc_raw_html]JTNDZGl2JTIwY2xhc3MlM0QlMjJ2aWRlb1dyYXBwZXIlMjIlM0UlMEElM0N2aWRlbyUyMGNvbnRyb2xzJTIwbXV0ZWQlMjBhdXRvcGxheSUyMHNyYyUzRCUyMmh0dHBzJTNBJTJGJTJGYWx0YXZpYXdhdGNoLmNvbSUyRndwLWNvbnRlbnQlMkZCaWctWnV1Lm1wNCUyMiUyMCUyMGNvbnRyb2xzJTBBJTIwJTIwJTIwJTIwJTIwJTIwZnJhbWVib3JkZXIlM0QlMjIwJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGdmlkZW8lM0UlMjAlMjAlMEElM0MlMkZkaXYlM0U=[\/vc_raw_html][vc_column_text]<\/p>\n

\u00a9 EE<\/h6>\n

[\/vc_column_text][vc_empty_space height=”37px”][vc_column_text]The concept is the result of a collaboration between YourStudio and Dalziel & Pow along with the team at EE that merges the digital and physical to create an engaging omni-channel experience for customers. This is enhanced by enabling them to leverage their own devices through engaging with multiple AR activations around the store.<\/span><\/p>\n

 <\/p>\n

The concept is also differentiating itself through the shop-floor team having been selected to reflect the diversity of society and the customers EE serves. They are encouraged to bring their interests and knowledge into the Studio and for this to be potentially shared in the workshops.<\/span><\/p>\n

 <\/p>\n

The opening of the EE Studio is the prompt for a roll-out of a series of Experience stores in major UK locations beginning with an outlet in The Trafford Centre in Manchester, which will be followed by units in Cardiff and Bluewater shopping centre in Kent.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

EE Studio opened its doors at Westfield London across an expansive 4,230 sq ft that serves to act as a hub for the local community to work, learn and play.<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[170],"tags":[],"acf":[],"yoast_head":"\nEE Studio dials-up the experiential. - Altavia Watch<\/title>\n<meta name=\"description\" content=\"EE Studio opened its doors at Westfield London across an expansive 4,230 sq ft that serves to act as a hub for the local community to work, learn and play.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altaviawatch.com\/en\/the-human-retail-experience\/store-checks-en\/ee-studio-dials-up-the-experiential\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EE Studio dials-up the experiential. - Altavia Watch\" \/>\n<meta property=\"og:description\" content=\"EE Studio opened its doors at Westfield London across an expansive 4,230 sq ft that serves to act as a hub for the local community to work, learn and play.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altaviawatch.com\/en\/the-human-retail-experience\/store-checks-en\/ee-studio-dials-up-the-experiential\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia Watch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/altavia.watch\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-22T17:06:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-22T17:32:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/06\/EEwestfield_1513_FINAL.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Glynn Davis\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/06\/EEwestfield_1513_FINAL.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@AltaviaWatch\" \/>\n<meta name=\"twitter:site\" content=\"@AltaviaWatch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Glynn Davis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/altaviawatch.com\/en\/the-human-retail-experience\/store-checks-en\/ee-studio-dials-up-the-experiential\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/altaviawatch.com\/en\/the-human-retail-experience\/store-checks-en\/ee-studio-dials-up-the-experiential\/\"},\"author\":{\"name\":\"Glynn Davis\",\"@id\":\"https:\/\/altaviawatch.com\/en\/#\/schema\/person\/2a33c1467489b674c102e1af8f994644\"},\"headline\":\"EE Studio dials-up the experiential.\",\"datePublished\":\"2023-06-22T17:06:07+00:00\",\"dateModified\":\"2023-06-22T17:32:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/altaviawatch.com\/en\/the-human-retail-experience\/store-checks-en\/ee-studio-dials-up-the-experiential\/\"},\"wordCount\":683,\"publisher\":{\"@id\":\"https:\/\/altaviawatch.com\/en\/#organization\"},\"articleSection\":[\".store-checks\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/altaviawatch.com\/en\/the-human-retail-experience\/store-checks-en\/ee-studio-dials-up-the-experiential\/\",\"url\":\"https:\/\/altaviawatch.com\/en\/the-human-retail-experience\/store-checks-en\/ee-studio-dials-up-the-experiential\/\",\"name\":\"EE Studio dials-up the experiential. - Altavia Watch\",\"isPartOf\":{\"@id\":\"https:\/\/altaviawatch.com\/en\/#website\"},\"datePublished\":\"2023-06-22T17:06:07+00:00\",\"dateModified\":\"2023-06-22T17:32:30+00:00\",\"description\":\"EE Studio opened its doors at Westfield London across an expansive 4,230 sq ft that serves to act as a hub for the local community to work, learn and play.\",\"breadcrumb\":{\"@id\":\"https:\/\/altaviawatch.com\/en\/the-human-retail-experience\/store-checks-en\/ee-studio-dials-up-the-experiential\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/altaviawatch.com\/en\/the-human-retail-experience\/store-checks-en\/ee-studio-dials-up-the-experiential\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/altaviawatch.com\/en\/the-human-retail-experience\/store-checks-en\/ee-studio-dials-up-the-experiential\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/altaviawatch.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"EE Studio dials-up the experiential.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/altaviawatch.com\/en\/#website\",\"url\":\"https:\/\/altaviawatch.com\/en\/\",\"name\":\"Altavia Watch\",\"description\":\"Commerce, human, future, differently.\",\"publisher\":{\"@id\":\"https:\/\/altaviawatch.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/altaviawatch.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/altaviawatch.com\/en\/#organization\",\"name\":\"Altavia Watch\",\"url\":\"https:\/\/altaviawatch.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/altaviawatch.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/04\/Altavia_Watch-green.png\",\"contentUrl\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/04\/Altavia_Watch-green.png\",\"width\":400,\"height\":51,\"caption\":\"Altavia Watch\"},\"image\":{\"@id\":\"https:\/\/altaviawatch.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/altavia.watch\",\"https:\/\/x.com\/AltaviaWatch\",\"https:\/\/www.linkedin.com\/company\/altavia-watch\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/altaviawatch.com\/en\/#\/schema\/person\/2a33c1467489b674c102e1af8f994644\",\"name\":\"Glynn Davis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/altaviawatch.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/03\/Glynn-D-Twitter.jpeg\",\"contentUrl\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/03\/Glynn-D-Twitter.jpeg\",\"caption\":\"Glynn Davis\"},\"url\":\"https:\/\/altaviawatch.com\/en\/author\/glynn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"EE Studio dials-up the experiential. - Altavia Watch","description":"EE Studio opened its doors at Westfield London across an expansive 4,230 sq ft that serves to act as a hub for the local community to work, learn and play.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/altaviawatch.com\/en\/the-human-retail-experience\/store-checks-en\/ee-studio-dials-up-the-experiential\/","og_locale":"en_US","og_type":"article","og_title":"EE Studio dials-up the experiential. - Altavia Watch","og_description":"EE Studio opened its doors at Westfield London across an expansive 4,230 sq ft that serves to act as a hub for the local community to work, learn and play.","og_url":"https:\/\/altaviawatch.com\/en\/the-human-retail-experience\/store-checks-en\/ee-studio-dials-up-the-experiential\/","og_site_name":"Altavia Watch","article_publisher":"https:\/\/www.facebook.com\/altavia.watch","article_published_time":"2023-06-22T17:06:07+00:00","article_modified_time":"2023-06-22T17:32:30+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/06\/EEwestfield_1513_FINAL.jpeg","type":"image\/jpeg"}],"author":"Glynn Davis","twitter_card":"summary_large_image","twitter_image":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/06\/EEwestfield_1513_FINAL.jpeg","twitter_creator":"@AltaviaWatch","twitter_site":"@AltaviaWatch","twitter_misc":{"Written by":"Glynn Davis","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/altaviawatch.com\/en\/the-human-retail-experience\/store-checks-en\/ee-studio-dials-up-the-experiential\/#article","isPartOf":{"@id":"https:\/\/altaviawatch.com\/en\/the-human-retail-experience\/store-checks-en\/ee-studio-dials-up-the-experiential\/"},"author":{"name":"Glynn Davis","@id":"https:\/\/altaviawatch.com\/en\/#\/schema\/person\/2a33c1467489b674c102e1af8f994644"},"headline":"EE Studio dials-up the experiential.","datePublished":"2023-06-22T17:06:07+00:00","dateModified":"2023-06-22T17:32:30+00:00","mainEntityOfPage":{"@id":"https:\/\/altaviawatch.com\/en\/the-human-retail-experience\/store-checks-en\/ee-studio-dials-up-the-experiential\/"},"wordCount":683,"publisher":{"@id":"https:\/\/altaviawatch.com\/en\/#organization"},"articleSection":[".store-checks"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/altaviawatch.com\/en\/the-human-retail-experience\/store-checks-en\/ee-studio-dials-up-the-experiential\/","url":"https:\/\/altaviawatch.com\/en\/the-human-retail-experience\/store-checks-en\/ee-studio-dials-up-the-experiential\/","name":"EE Studio dials-up the experiential. - Altavia Watch","isPartOf":{"@id":"https:\/\/altaviawatch.com\/en\/#website"},"datePublished":"2023-06-22T17:06:07+00:00","dateModified":"2023-06-22T17:32:30+00:00","description":"EE Studio opened its doors at Westfield London across an expansive 4,230 sq ft that serves to act as a hub for the local community to work, learn and play.","breadcrumb":{"@id":"https:\/\/altaviawatch.com\/en\/the-human-retail-experience\/store-checks-en\/ee-studio-dials-up-the-experiential\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/altaviawatch.com\/en\/the-human-retail-experience\/store-checks-en\/ee-studio-dials-up-the-experiential\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/altaviawatch.com\/en\/the-human-retail-experience\/store-checks-en\/ee-studio-dials-up-the-experiential\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/altaviawatch.com\/en\/"},{"@type":"ListItem","position":2,"name":"EE Studio dials-up the experiential."}]},{"@type":"WebSite","@id":"https:\/\/altaviawatch.com\/en\/#website","url":"https:\/\/altaviawatch.com\/en\/","name":"Altavia Watch","description":"Commerce, human, future, differently.","publisher":{"@id":"https:\/\/altaviawatch.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/altaviawatch.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/altaviawatch.com\/en\/#organization","name":"Altavia Watch","url":"https:\/\/altaviawatch.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/altaviawatch.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/04\/Altavia_Watch-green.png","contentUrl":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/04\/Altavia_Watch-green.png","width":400,"height":51,"caption":"Altavia Watch"},"image":{"@id":"https:\/\/altaviawatch.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/altavia.watch","https:\/\/x.com\/AltaviaWatch","https:\/\/www.linkedin.com\/company\/altavia-watch\/"]},{"@type":"Person","@id":"https:\/\/altaviawatch.com\/en\/#\/schema\/person\/2a33c1467489b674c102e1af8f994644","name":"Glynn Davis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/altaviawatch.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/03\/Glynn-D-Twitter.jpeg","contentUrl":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/03\/Glynn-D-Twitter.jpeg","caption":"Glynn Davis"},"url":"https:\/\/altaviawatch.com\/en\/author\/glynn\/"}]}},"_links":{"self":[{"href":"https:\/\/altaviawatch.com\/en\/wp-json\/wp\/v2\/posts\/16086"}],"collection":[{"href":"https:\/\/altaviawatch.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/altaviawatch.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/altaviawatch.com\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/altaviawatch.com\/en\/wp-json\/wp\/v2\/comments?post=16086"}],"version-history":[{"count":0,"href":"https:\/\/altaviawatch.com\/en\/wp-json\/wp\/v2\/posts\/16086\/revisions"}],"wp:attachment":[{"href":"https:\/\/altaviawatch.com\/en\/wp-json\/wp\/v2\/media?parent=16086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/altaviawatch.com\/en\/wp-json\/wp\/v2\/categories?post=16086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/altaviawatch.com\/en\/wp-json\/wp\/v2\/tags?post=16086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}