{"id":23131,"date":"2024-01-18T11:07:58","date_gmt":"2024-01-18T10:07:58","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=23131"},"modified":"2024-01-18T11:07:58","modified_gmt":"2024-01-18T10:07:58","slug":"nrf-2024-sainsburys-adopting-ai-across-its-business","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/en\/retail-today\/retail-innovation\/nrf-2024-sainsburys-adopting-ai-across-its-business\/","title":{"rendered":"[NRF 2024] Sainsbury\u2019s adopting AI across its business."},"content":{"rendered":"

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\n\t\t\t[vc_column_text]\n\n\tS<\/span>ainsbury\u2019s is experimenting with AI in various parts of its business as it seeks to deploy the technology with the primary objective of boosting the experience of the customer both online and in-store.<\/span><\/p>\n

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Speaking at Retail\u2019s Big Show, organised by the National Retail Federation (NRF), in New York City Clodagh Moriarty, chief retail and technology officer at Sainsbury\u2019s, highlighted how any use of the technology must have the strategic imperative of delivering on three areas \u2013 value for money, availability, and the ease and speed of the shop.<\/span><\/p>\n

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The supermarket group has been addressing availability through a partnership with Blue Yonder on its supply chain. \u201cIt\u2019s had an immense impact involving 10-times more demand factors being employed. This has delivered an almost two per cent improvement in availability,\u201d says Moriarty.<\/span><\/p>\n

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The benefits were visible in the company\u2019s warehouses during the crucial festive period: \u201cThe joy of this peak was clean, clear and sharp warehouses. This led to customer benefits, sales benefits and also cost benefits.\u201d<\/span><\/p>\n

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At the front end of the business in its stores the check-out has been recognised as a big opportunity for AI. The company has been rolling out smart scales that can identify products, through a partnership with NCR, which \u201chas transformed the front end. \u201cWe\u2019re deploying AI to increase the speed but also improve the overall customer experience,\u201d says Moriarty.<\/span><\/p>\n

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The technology is also feeding into addressing the major issue of shrink. Sainsbury\u2019s undertakes a number of random and targeted rescans at its tills to reduce shrink. By deploying AI it is able to stop the rescanning of customers who it can identify as good customers from their previous activity in its stores.<\/span><\/p>\n

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One of the challenges for the supermarket has been the integration of these new technology solutions in its existing infrastructure. \u201cYou can\u2019t just plug anything in. It\u2019s been very clear we\u2019ve a legacy. All this fabulous change needs to work with our Victorian plumbing. You need to assess all this beforehand,\u201d she explains.<\/span><\/p>\n

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Sainsbury\u2019s has also been experimenting with Microsoft\u2019s Copilot \u2013 an AI companion – to improve the efficiency of meetings as it enables the interrogation of data from the business and helps determine follow-up steps. Moriarty can see the value in ultimately having this capability in \u201ccolleagues\u2019 pockets to give each of them this enterprise knowledge\u201d. \u201cData has the key role, whether that is at the depot or back room or in-store. We can bleed a little AI into all stages,\u201d she says.<\/span><\/p>\n

 <\/p>\n

Moriarty points out that five years ago Sainsbury\u2019s undertook a programme that ensured most data was in a sole repository from where it could be consumed across the company. With the power of AI tools it is now possible to mine all this data from an expansive pool rather than having to curate it into a manageable amount first.\u00a0<\/span><\/p>\n

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The company has also been using AI on its loyalty programme Nectar to better personalise the experience for its customers and keep them engaged. Part of this has involved incorporating gamification such as highlighting that a customer might be the biggest buyer of a certain product in their area.\u00a0<\/span><\/p>\n

 <\/p>\n

Sainsbury\u2019s is very aware that such activity has to be handled very sensitively \u2013 particularly around data and privacy. \u201cWe take data very seriously. We know how our customers trust us. Right now our customers buy into sharing their data with Nectar, which then enables them to use Scan & Go and enjoy the differential pricing. The QPQ is that we use that data for better ranging etcetera,\u201d explains Moriarty.<\/span><\/p>\n

 <\/p>\n

She is also cognisant of the fact that the supermarket is very much a people business and that AI should not detract from that. \u201cWe\u2019re a people centric business. We\u2019re bringing people and technology together. I think about it as being an \u2018and\u2019 and not an \u2018or\u2019. We combine AI with the teams in Sainsbury\u2019s,\u201d says Moriarty.<\/span>[\/vc_column_text]\t\t<\/div>\n\t<\/div>\n<\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

Sainsbury\u2019s is experimenting with AI in various parts of its business as it seeks to deploy the technology.<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[155],"tags":[],"acf":[],"yoast_head":"\n[NRF 2024] Sainsbury\u2019s adopting AI across its business. - Altavia Watch<\/title>\n<meta name=\"description\" content=\"Sainsbury\u2019s is experimenting with AI in various parts of its business as it seeks to deploy the technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altaviawatch.com\/en\/retail-today\/retail-innovation\/nrf-2024-sainsburys-adopting-ai-across-its-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[NRF 2024] Sainsbury\u2019s adopting AI across its business. - 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