{"id":27229,"date":"2024-04-23T15:49:43","date_gmt":"2024-04-23T13:49:43","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=27229"},"modified":"2024-04-23T15:55:08","modified_gmt":"2024-04-23T13:55:08","slug":"sustainable-fashion-takes-center-stage-this-earth-day","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/en\/retail-today\/retail-updates\/sustainable-fashion-takes-center-stage-this-earth-day\/","title":{"rendered":"Sustainable fashion takes center stage this Earth Day."},"content":{"rendered":"

[vc_row css=”.vc_custom_1519392503248{padding-top: 18px !important;}”][vc_column]

\n
\n \n \"Sustainable <\/a>\n <\/div>\n<\/div>[vc_column_text]<\/p>\n
Photo credits: image generated by Dall-E<\/h6>\n

[\/vc_column_text][vc_empty_space height=”54px”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n\n\tA<\/span>s Earth Day unfolds, leading brands have unveiled various eco-friendly initiatives highlighting their commitment to sustainability. Companies like Kering, Marks & Spencer, and Anthropologie are at the forefront, announcing partnerships aimed at reducing environmental impacts and catering to the eco-conscious consumer.<\/span><\/p>\n

Recent studies underscore a growing trend: over half of shoppers are now willing to pay extra for sustainably shipped products, a significant rise from just 15% in December 2023. Additionally, 77% would accept longer delivery times if it meant reducing carbon footprints, favoring recycled and repurposable packaging.<\/span><\/p>\n

In response to these shifts, fifteen brands including John Lewis and C&A have pledged to eliminate sourcing from endangered forests. This commitment is part of the broader CanopyStyle and Pack4Good initiatives, which also promote innovative, lower-impact materials like Next Gen textiles made from agricultural residue.<\/span><\/p>\n

\u201cToday marks a pivotal step in our journey towards sustainability,\u201d stated Marija Rompani of John Lewis, reflecting a sentiment echoed across the industry.<\/span><\/p>\n

Moreover, Anthropologie has teamed up with Kiss the Ground to enhance soil health awareness and introduced a regenerative cotton line, planning to donate $100,000 annually to support environmental efforts.<\/span><\/p>\n

Elsewhere, Marks & Spencer has started a program in partnership with Oxfam to encourage clothing recycling, addressing the issue of 1.6 billion unworn garments cluttering UK closets.<\/span><\/p>\n

These initiatives not only reflect changing consumer preferences but also align with global sustainability goals, offering hope for a more environmentally responsible fashion industry.<\/span>[\/vc_column_text][vc_empty_space height=”57px”][\/vc_column][\/vc_row][vc_row content_text_aligment=”center”][vc_column parallax=”content-moving” parallax_image=”5672″]

\n\t
\n\t\t\t\t\t

\n\t\t\t\t.newsletter\t\t\t<\/h2>\n\t\t\t\t\t<\/div>\n<\/div>[vc_column_text]Get the latest news on the retail sector!<\/span>[\/vc_column_text][vc_empty_space][vc_btn title=”Subscribe” style=”outline-custom” outline_custom_color=”#ffffff” outline_custom_hover_background=”#666666″ outline_custom_hover_text=”#ffffff” shape=”square” class=”c-link” href=”http:\/\/2fforms.sbc32.com\/” target=”_blank” rel=”noopener noreferrer” data-stringify-link=”http:\/\/2Fforms.sbc32.com” link=”url:https%3A%2F%2Fforms.sbc30.net%2F65046ef85fef6a5fa6e7a5c0%2FYjOyn8WLT_a35h7axR0zhQ%2Fform.html|target:_blank”][vc_empty_space height=”12px”][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

As Earth Day unfolds, leading brands have unveiled various eco-friendly initiatives highlighting their commitment to sustainability. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[579,156],"tags":[],"acf":[],"yoast_head":"\nSustainable fashion takes center stage this Earth Day. - Altavia Watch<\/title>\n<meta name=\"description\" content=\"As Earth Day unfolds, leading brands have unveiled various eco-friendly initiatives highlighting their commitment to sustainability.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altaviawatch.com\/en\/retail-today\/retail-updates\/sustainable-fashion-takes-center-stage-this-earth-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainable fashion takes center stage this Earth Day. - Altavia Watch\" \/>\n<meta property=\"og:description\" content=\"As Earth Day unfolds, leading brands have unveiled various eco-friendly initiatives highlighting their commitment to sustainability.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altaviawatch.com\/en\/retail-today\/retail-updates\/sustainable-fashion-takes-center-stage-this-earth-day\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia Watch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/altavia.watch\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-23T13:49:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-23T13:55:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/04\/DALL\u00b7E-2024-04-23-15.45.34-A-conceptual-and-less-literal-artistic-depiction-of-sustainable-fashion-on-Earth-Day.-The-image-shows-symbolic-representations-of-various-fashion-bran.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"686\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Altavia Watch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/04\/DALL\u00b7E-2024-04-23-15.45.34-A-conceptual-and-less-literal-artistic-depiction-of-sustainable-fashion-on-Earth-Day.-The-image-shows-symbolic-representations-of-various-fashion-bran.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@AltaviaWatch\" \/>\n<meta name=\"twitter:site\" content=\"@AltaviaWatch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Altavia Watch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/altaviawatch.com\/en\/retail-today\/retail-updates\/sustainable-fashion-takes-center-stage-this-earth-day\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/altaviawatch.com\/en\/retail-today\/retail-updates\/sustainable-fashion-takes-center-stage-this-earth-day\/\"},\"author\":{\"name\":\"Altavia Watch\",\"@id\":\"https:\/\/altaviawatch.com\/en\/#\/schema\/person\/d014535439a84d138dd97f797e059541\"},\"headline\":\"Sustainable fashion takes center stage this Earth Day.\",\"datePublished\":\"2024-04-23T13:49:43+00:00\",\"dateModified\":\"2024-04-23T13:55:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/altaviawatch.com\/en\/retail-today\/retail-updates\/sustainable-fashion-takes-center-stage-this-earth-day\/\"},\"wordCount\":438,\"publisher\":{\"@id\":\"https:\/\/altaviawatch.com\/en\/#organization\"},\"articleSection\":[\".retail updates\",\".retailer news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/altaviawatch.com\/en\/retail-today\/retail-updates\/sustainable-fashion-takes-center-stage-this-earth-day\/\",\"url\":\"https:\/\/altaviawatch.com\/en\/retail-today\/retail-updates\/sustainable-fashion-takes-center-stage-this-earth-day\/\",\"name\":\"Sustainable fashion takes center stage this Earth Day. - Altavia Watch\",\"isPartOf\":{\"@id\":\"https:\/\/altaviawatch.com\/en\/#website\"},\"datePublished\":\"2024-04-23T13:49:43+00:00\",\"dateModified\":\"2024-04-23T13:55:08+00:00\",\"description\":\"As Earth Day unfolds, leading brands have unveiled various eco-friendly initiatives highlighting their commitment to sustainability.\",\"breadcrumb\":{\"@id\":\"https:\/\/altaviawatch.com\/en\/retail-today\/retail-updates\/sustainable-fashion-takes-center-stage-this-earth-day\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/altaviawatch.com\/en\/retail-today\/retail-updates\/sustainable-fashion-takes-center-stage-this-earth-day\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/altaviawatch.com\/en\/retail-today\/retail-updates\/sustainable-fashion-takes-center-stage-this-earth-day\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/altaviawatch.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sustainable fashion takes center stage this Earth Day.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/altaviawatch.com\/en\/#website\",\"url\":\"https:\/\/altaviawatch.com\/en\/\",\"name\":\"Altavia Watch\",\"description\":\"Commerce, human, future, differently.\",\"publisher\":{\"@id\":\"https:\/\/altaviawatch.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/altaviawatch.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/altaviawatch.com\/en\/#organization\",\"name\":\"Altavia Watch\",\"url\":\"https:\/\/altaviawatch.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/altaviawatch.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/04\/Altavia_Watch-green.png\",\"contentUrl\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/04\/Altavia_Watch-green.png\",\"width\":400,\"height\":51,\"caption\":\"Altavia Watch\"},\"image\":{\"@id\":\"https:\/\/altaviawatch.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/altavia.watch\",\"https:\/\/x.com\/AltaviaWatch\",\"https:\/\/www.linkedin.com\/company\/altavia-watch\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/altaviawatch.com\/en\/#\/schema\/person\/d014535439a84d138dd97f797e059541\",\"name\":\"Altavia Watch\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/altaviawatch.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/10\/couv-insta3.png\",\"contentUrl\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/10\/couv-insta3.png\",\"caption\":\"Altavia Watch\"},\"sameAs\":[\"https:\/\/altaviawatch.com\"],\"url\":\"https:\/\/altaviawatch.com\/en\/author\/altavia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sustainable fashion takes center stage this Earth Day. - Altavia Watch","description":"As Earth Day unfolds, leading brands have unveiled various eco-friendly initiatives highlighting their commitment to sustainability.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/altaviawatch.com\/en\/retail-today\/retail-updates\/sustainable-fashion-takes-center-stage-this-earth-day\/","og_locale":"en_US","og_type":"article","og_title":"Sustainable fashion takes center stage this Earth Day. - Altavia Watch","og_description":"As Earth Day unfolds, leading brands have unveiled various eco-friendly initiatives highlighting their commitment to sustainability.","og_url":"https:\/\/altaviawatch.com\/en\/retail-today\/retail-updates\/sustainable-fashion-takes-center-stage-this-earth-day\/","og_site_name":"Altavia Watch","article_publisher":"https:\/\/www.facebook.com\/altavia.watch","article_published_time":"2024-04-23T13:49:43+00:00","article_modified_time":"2024-04-23T13:55:08+00:00","og_image":[{"width":1200,"height":686,"url":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/04\/DALL\u00b7E-2024-04-23-15.45.34-A-conceptual-and-less-literal-artistic-depiction-of-sustainable-fashion-on-Earth-Day.-The-image-shows-symbolic-representations-of-various-fashion-bran.jpg","type":"image\/jpeg"}],"author":"Altavia Watch","twitter_card":"summary_large_image","twitter_image":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/04\/DALL\u00b7E-2024-04-23-15.45.34-A-conceptual-and-less-literal-artistic-depiction-of-sustainable-fashion-on-Earth-Day.-The-image-shows-symbolic-representations-of-various-fashion-bran.jpg","twitter_creator":"@AltaviaWatch","twitter_site":"@AltaviaWatch","twitter_misc":{"Written by":"Altavia Watch","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/altaviawatch.com\/en\/retail-today\/retail-updates\/sustainable-fashion-takes-center-stage-this-earth-day\/#article","isPartOf":{"@id":"https:\/\/altaviawatch.com\/en\/retail-today\/retail-updates\/sustainable-fashion-takes-center-stage-this-earth-day\/"},"author":{"name":"Altavia Watch","@id":"https:\/\/altaviawatch.com\/en\/#\/schema\/person\/d014535439a84d138dd97f797e059541"},"headline":"Sustainable fashion takes center stage this Earth Day.","datePublished":"2024-04-23T13:49:43+00:00","dateModified":"2024-04-23T13:55:08+00:00","mainEntityOfPage":{"@id":"https:\/\/altaviawatch.com\/en\/retail-today\/retail-updates\/sustainable-fashion-takes-center-stage-this-earth-day\/"},"wordCount":438,"publisher":{"@id":"https:\/\/altaviawatch.com\/en\/#organization"},"articleSection":[".retail updates",".retailer news"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/altaviawatch.com\/en\/retail-today\/retail-updates\/sustainable-fashion-takes-center-stage-this-earth-day\/","url":"https:\/\/altaviawatch.com\/en\/retail-today\/retail-updates\/sustainable-fashion-takes-center-stage-this-earth-day\/","name":"Sustainable fashion takes center stage this Earth Day. - Altavia Watch","isPartOf":{"@id":"https:\/\/altaviawatch.com\/en\/#website"},"datePublished":"2024-04-23T13:49:43+00:00","dateModified":"2024-04-23T13:55:08+00:00","description":"As Earth Day unfolds, leading brands have unveiled various eco-friendly initiatives highlighting their commitment to sustainability.","breadcrumb":{"@id":"https:\/\/altaviawatch.com\/en\/retail-today\/retail-updates\/sustainable-fashion-takes-center-stage-this-earth-day\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/altaviawatch.com\/en\/retail-today\/retail-updates\/sustainable-fashion-takes-center-stage-this-earth-day\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/altaviawatch.com\/en\/retail-today\/retail-updates\/sustainable-fashion-takes-center-stage-this-earth-day\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/altaviawatch.com\/en\/"},{"@type":"ListItem","position":2,"name":"Sustainable fashion takes center stage this Earth Day."}]},{"@type":"WebSite","@id":"https:\/\/altaviawatch.com\/en\/#website","url":"https:\/\/altaviawatch.com\/en\/","name":"Altavia Watch","description":"Commerce, human, future, differently.","publisher":{"@id":"https:\/\/altaviawatch.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/altaviawatch.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/altaviawatch.com\/en\/#organization","name":"Altavia Watch","url":"https:\/\/altaviawatch.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/altaviawatch.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/04\/Altavia_Watch-green.png","contentUrl":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/04\/Altavia_Watch-green.png","width":400,"height":51,"caption":"Altavia Watch"},"image":{"@id":"https:\/\/altaviawatch.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/altavia.watch","https:\/\/x.com\/AltaviaWatch","https:\/\/www.linkedin.com\/company\/altavia-watch\/"]},{"@type":"Person","@id":"https:\/\/altaviawatch.com\/en\/#\/schema\/person\/d014535439a84d138dd97f797e059541","name":"Altavia Watch","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/altaviawatch.com\/en\/#\/schema\/person\/image\/","url":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/10\/couv-insta3.png","contentUrl":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/10\/couv-insta3.png","caption":"Altavia Watch"},"sameAs":["https:\/\/altaviawatch.com"],"url":"https:\/\/altaviawatch.com\/en\/author\/altavia\/"}]}},"_links":{"self":[{"href":"https:\/\/altaviawatch.com\/en\/wp-json\/wp\/v2\/posts\/27229"}],"collection":[{"href":"https:\/\/altaviawatch.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/altaviawatch.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/altaviawatch.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/altaviawatch.com\/en\/wp-json\/wp\/v2\/comments?post=27229"}],"version-history":[{"count":0,"href":"https:\/\/altaviawatch.com\/en\/wp-json\/wp\/v2\/posts\/27229\/revisions"}],"wp:attachment":[{"href":"https:\/\/altaviawatch.com\/en\/wp-json\/wp\/v2\/media?parent=27229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/altaviawatch.com\/en\/wp-json\/wp\/v2\/categories?post=27229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/altaviawatch.com\/en\/wp-json\/wp\/v2\/tags?post=27229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}