\n\tU<\/span>n breve resoconto di NRF 2023, l\u2019evento leader del settore retail che si \u00e8 appena concluso a New York.<\/h4>\n <\/p>\n
Un weekend importante, quello appena trascorso, che ha segnato finalmente il ritorno del NRF Retail\u2019s Big Show. Un\u2019istituzione fieristica del retail a livello mondiale, che ha riaperto i battenti a New York e si \u00e8 concluso proprio ieri (14-17 gennaio 2023). Le fiere riaprono in grande spolvero, ma l\u2019oggetto del dibattito \u00e8 se anche il retail fisico \u2013 dopo i terremoti che lo hanno colpito e trasformato negli ultimi tre anni \u2013 sia in grado di tornare alla \u201cnormalit\u00e0\u201d. Ci si chiede pure che cosa sia la normalit\u00e0, in uno scenario che vede rapidamente evolversi abitudini di consumo e modalit\u00e0 di acquisto. Un contesto eccezionale che genera numerose incertezze e domande e che, almeno in parte, ha ispirato i contenuti di questa nuova edizione. Per citare alcuni flash<\/i>: \u201cIl negozio del futuro non \u00e8 tanto una questione di punto vendita, quanto di modello economico\u201d; \u201cI principali disruptor delle strategie di vendita sono cambiamento climatico, costo della vita, epidemie, criptovalute e Web3\u201d; \u201cLa corsa alla rivendita elegge l\u2019usato a futuro del lusso, a patto che conservi la sua autenticit\u00e0\u201d.<\/p>\n
<\/p>\n
Gi\u00e0 oggi negli Stati Uniti \u2013 come abbiamo visto durante l\u2019ultimo Black Friday \u2013 i consumatori stanno tornando nei negozi e allo stesso tempo iniziano a calare i numeri del commercio online con, sullo sfondo, le big tech<\/i> alle prese con una crisi senza precedenti e la minaccia di una recessione globale che, per la maggior parte degli esperti, fa presagire un \u201cannus horribilis\u201d per il commercio. Secondo Shelley Bransten di Microsoft sar\u00e0 centrale il tema della resilienza, tema-chiave di tutta la prima giornata di NRF, e declinato in chiave retail definisce come la qualit\u00e0 di chi si dimostra \u201cadattabile alle contingenze, capace di anticipare il mercato e i bisogni dei consumatori e di assorbire eventuali shock finanziari e operativi\u201d.<\/p>\n
<\/p>\n
Una nuova ricerca di Emarsys, presentata in anteprima durante l\u2019NRF 2023, dice qualcosa di interessante sulle divergenze tra retailer e consumatori<\/a> quando si tratta di stabilire le priorit\u00e0 all\u2019interno della loro love story<\/i>. Se per i clienti \u00e8 prioritario premiare la fidelizzazione (50%), seguita a ruota dalla qualit\u00e0 del servizio clienti (46%), per i retailer hanno la stessa rilevanza il miglioramento dell\u2019esperienza online (50%) e l\u2019offerta di esperienze digitali (44%). Tra le novit\u00e0 di quest\u2019anno c\u2019\u00e8 stata anche la \u201cConsumer Product Showcase\u201d: un\u2019esposizione di interesse sociale che ha ammesso a presentare i propri prodotti innovativi 60 piccoli brand, rappresentativi di minoranze come veterani, disabili e LGBTQ+, con due premi (15.000 e 10.000 euro) che sono andati ai due pi\u00f9 votati dal pubblico del big show.<\/p>\n","protected":false},"excerpt":{"rendered":"Un breve resoconto di NRF 2023, l\u2019evento leader del settore retail che si \u00e8 appena concluso a New York.<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[123],"tags":[],"acf":[],"yoast_head":"\n
Il pi\u00f9 grande spettacolo del retail. - Altavia Watch<\/title>\n<meta name=\"description\" content=\"Un breve resoconto di NRF 2023, l\u2019evento leader del settore retail che si \u00e8 appena concluso a New York.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/il-piu-grande-spettacolo-del-retail\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Il pi\u00f9 grande spettacolo del retail. - Altavia Watch\" \/>\n<meta property=\"og:description\" content=\"Un breve resoconto di NRF 2023, l\u2019evento leader del settore retail che si \u00e8 appena concluso a New York.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/il-piu-grande-spettacolo-del-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia Watch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/altavia.watch\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-17T14:47:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-10T13:49:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/retail-nrf-2023-altavia.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"678\" \/>\n\t<meta property=\"og:image:height\" content=\"381\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giorgio Montolivo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/retail-nrf-2023-altavia.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@AltaviaWatch\" \/>\n<meta name=\"twitter:site\" content=\"@AltaviaWatch\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giorgio Montolivo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/il-piu-grande-spettacolo-del-retail\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/il-piu-grande-spettacolo-del-retail\/\"},\"author\":{\"name\":\"Giorgio Montolivo\",\"@id\":\"https:\/\/altaviawatch.com\/it\/#\/schema\/person\/ca8ea3949261e280e1018893d1c098f2\"},\"headline\":\"Il pi\u00f9 grande spettacolo del retail.\",\"datePublished\":\"2023-01-17T14:47:14+00:00\",\"dateModified\":\"2023-05-10T13:49:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/il-piu-grande-spettacolo-del-retail\/\"},\"wordCount\":455,\"publisher\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/il-piu-grande-spettacolo-del-retail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/retail-nrf-2023-altavia.jpeg\",\"articleSection\":[\".approfondimenti\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/il-piu-grande-spettacolo-del-retail\/\",\"url\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/il-piu-grande-spettacolo-del-retail\/\",\"name\":\"Il pi\u00f9 grande spettacolo del retail. - Altavia Watch\",\"isPartOf\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/il-piu-grande-spettacolo-del-retail\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/il-piu-grande-spettacolo-del-retail\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/retail-nrf-2023-altavia.jpeg\",\"datePublished\":\"2023-01-17T14:47:14+00:00\",\"dateModified\":\"2023-05-10T13:49:48+00:00\",\"description\":\"Un breve resoconto di NRF 2023, l\u2019evento leader del settore retail che si \u00e8 appena concluso a New York.\",\"breadcrumb\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/il-piu-grande-spettacolo-del-retail\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/il-piu-grande-spettacolo-del-retail\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/il-piu-grande-spettacolo-del-retail\/#primaryimage\",\"url\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/retail-nrf-2023-altavia.jpeg\",\"contentUrl\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/retail-nrf-2023-altavia.jpeg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/il-piu-grande-spettacolo-del-retail\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/altaviawatch.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Il pi\u00f9 grande spettacolo del retail.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/altaviawatch.com\/it\/#website\",\"url\":\"https:\/\/altaviawatch.com\/it\/\",\"name\":\"Altavia Watch\",\"description\":\"Retail, innovazione, sostenibilit\u00e0, futuro. For Humans.\",\"publisher\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/altaviawatch.com\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/altaviawatch.com\/it\/#organization\",\"name\":\"Altavia Watch\",\"url\":\"https:\/\/altaviawatch.com\/it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/altaviawatch.com\/it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/04\/Altavia_Watch-green.png\",\"contentUrl\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/04\/Altavia_Watch-green.png\",\"width\":400,\"height\":51,\"caption\":\"Altavia Watch\"},\"image\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/altavia.watch\",\"https:\/\/x.com\/AltaviaWatch\",\"https:\/\/www.linkedin.com\/company\/altavia-watch\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/altaviawatch.com\/it\/#\/schema\/person\/ca8ea3949261e280e1018893d1c098f2\",\"name\":\"Giorgio Montolivo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/altaviawatch.com\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/04\/Giorgio.jpeg\",\"contentUrl\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/04\/Giorgio.jpeg\",\"caption\":\"Giorgio Montolivo\"},\"url\":\"https:\/\/altaviawatch.com\/it\/author\/giorgio\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Il pi\u00f9 grande spettacolo del retail. - Altavia Watch","description":"Un breve resoconto di NRF 2023, l\u2019evento leader del settore retail che si \u00e8 appena concluso a New York.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/il-piu-grande-spettacolo-del-retail\/","og_locale":"it_IT","og_type":"article","og_title":"Il pi\u00f9 grande spettacolo del retail. - Altavia Watch","og_description":"Un breve resoconto di NRF 2023, l\u2019evento leader del settore retail che si \u00e8 appena concluso a New York.","og_url":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/il-piu-grande-spettacolo-del-retail\/","og_site_name":"Altavia Watch","article_publisher":"https:\/\/www.facebook.com\/altavia.watch","article_published_time":"2023-01-17T14:47:14+00:00","article_modified_time":"2023-05-10T13:49:48+00:00","og_image":[{"width":678,"height":381,"url":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/retail-nrf-2023-altavia.jpeg","type":"image\/jpeg"}],"author":"Giorgio Montolivo","twitter_card":"summary_large_image","twitter_image":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/retail-nrf-2023-altavia.jpeg","twitter_creator":"@AltaviaWatch","twitter_site":"@AltaviaWatch","twitter_misc":{"Scritto da":"Giorgio Montolivo","Tempo di lettura stimato":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/il-piu-grande-spettacolo-del-retail\/#article","isPartOf":{"@id":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/il-piu-grande-spettacolo-del-retail\/"},"author":{"name":"Giorgio Montolivo","@id":"https:\/\/altaviawatch.com\/it\/#\/schema\/person\/ca8ea3949261e280e1018893d1c098f2"},"headline":"Il pi\u00f9 grande spettacolo del retail.","datePublished":"2023-01-17T14:47:14+00:00","dateModified":"2023-05-10T13:49:48+00:00","mainEntityOfPage":{"@id":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/il-piu-grande-spettacolo-del-retail\/"},"wordCount":455,"publisher":{"@id":"https:\/\/altaviawatch.com\/it\/#organization"},"image":{"@id":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/il-piu-grande-spettacolo-del-retail\/#primaryimage"},"thumbnailUrl":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/retail-nrf-2023-altavia.jpeg","articleSection":[".approfondimenti"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/il-piu-grande-spettacolo-del-retail\/","url":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/il-piu-grande-spettacolo-del-retail\/","name":"Il pi\u00f9 grande spettacolo del retail. - Altavia Watch","isPartOf":{"@id":"https:\/\/altaviawatch.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/il-piu-grande-spettacolo-del-retail\/#primaryimage"},"image":{"@id":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/il-piu-grande-spettacolo-del-retail\/#primaryimage"},"thumbnailUrl":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/retail-nrf-2023-altavia.jpeg","datePublished":"2023-01-17T14:47:14+00:00","dateModified":"2023-05-10T13:49:48+00:00","description":"Un breve resoconto di NRF 2023, l\u2019evento leader del settore retail che si \u00e8 appena concluso a New York.","breadcrumb":{"@id":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/il-piu-grande-spettacolo-del-retail\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/il-piu-grande-spettacolo-del-retail\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/il-piu-grande-spettacolo-del-retail\/#primaryimage","url":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/retail-nrf-2023-altavia.jpeg","contentUrl":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/retail-nrf-2023-altavia.jpeg"},{"@type":"BreadcrumbList","@id":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/il-piu-grande-spettacolo-del-retail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/altaviawatch.com\/it\/"},{"@type":"ListItem","position":2,"name":"Il pi\u00f9 grande spettacolo del retail."}]},{"@type":"WebSite","@id":"https:\/\/altaviawatch.com\/it\/#website","url":"https:\/\/altaviawatch.com\/it\/","name":"Altavia Watch","description":"Retail, innovazione, sostenibilit\u00e0, futuro. For Humans.","publisher":{"@id":"https:\/\/altaviawatch.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/altaviawatch.com\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/altaviawatch.com\/it\/#organization","name":"Altavia Watch","url":"https:\/\/altaviawatch.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/altaviawatch.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/04\/Altavia_Watch-green.png","contentUrl":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/04\/Altavia_Watch-green.png","width":400,"height":51,"caption":"Altavia Watch"},"image":{"@id":"https:\/\/altaviawatch.com\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/altavia.watch","https:\/\/x.com\/AltaviaWatch","https:\/\/www.linkedin.com\/company\/altavia-watch\/"]},{"@type":"Person","@id":"https:\/\/altaviawatch.com\/it\/#\/schema\/person\/ca8ea3949261e280e1018893d1c098f2","name":"Giorgio Montolivo","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/altaviawatch.com\/it\/#\/schema\/person\/image\/","url":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/04\/Giorgio.jpeg","contentUrl":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/04\/Giorgio.jpeg","caption":"Giorgio Montolivo"},"url":"https:\/\/altaviawatch.com\/it\/author\/giorgio\/"}]}},"_links":{"self":[{"href":"https:\/\/altaviawatch.com\/it\/wp-json\/wp\/v2\/posts\/13410"}],"collection":[{"href":"https:\/\/altaviawatch.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/altaviawatch.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/altaviawatch.com\/it\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/altaviawatch.com\/it\/wp-json\/wp\/v2\/comments?post=13410"}],"version-history":[{"count":0,"href":"https:\/\/altaviawatch.com\/it\/wp-json\/wp\/v2\/posts\/13410\/revisions"}],"wp:attachment":[{"href":"https:\/\/altaviawatch.com\/it\/wp-json\/wp\/v2\/media?parent=13410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/altaviawatch.com\/it\/wp-json\/wp\/v2\/categories?post=13410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/altaviawatch.com\/it\/wp-json\/wp\/v2\/tags?post=13410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Il](\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/retail-nrf-2023-altavia.jpeg\")
<\/p>\n