{"id":13452,"date":"2022-12-18T16:13:04","date_gmt":"2022-12-18T15:13:04","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=13452"},"modified":"2023-05-10T16:16:18","modified_gmt":"2023-05-10T14:16:18","slug":"black-friday-il-tech-vince-nei-marketplace","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/black-friday-il-tech-vince-nei-marketplace\/","title":{"rendered":"Black Friday : il tech vince nei marketplace."},"content":{"rendered":"

\"Black<\/p>\n

<\/h4>\n

\n\n\tN<\/span>onostante la crisi delle materie prime e gli aumenti dei prezzi, dagli e-commerce i arrivano segnali incoraggianti per il mercato tech.<\/h4>\n

 <\/p>\n

Il weekend del Black Friday e il successivo Cyber Monday hanno rappresentato un successo per il commercio al dettaglio. Durante il lungo weekend di sconti non solo le vendite hanno superato di circa il 10% quelle del 2021, ma \u00e8 stato registrato un incremento del 2% anche rispetto al 2019, prima della pandemia di Covid.<\/p>\n

 <\/p>\n

Il settore tecnologico rappresenta un\u2019eccezione in questo contesto: i beni elettronici<\/a>, dopo un anno di forte crescita dei consumi, hanno visto una leggera flessione delle vendite, con un decremento di circa 1,3 punti percentuali.<\/p>\n

 <\/p>\n

Tuttavia se si considera il solo mercato online<\/a>, cresciuto nell\u2019ultimo anno a discapito del negozio fisico, il commercio tech \u00e8 il vero vincitore di queste giornate di sconti, con un incremento del 9%. Tra i beni pi\u00f9 venduti in questa categoria gli smartphone occupano il primo posto, con un grande aumento delle vendite rispetto all\u2019ultimo anno, subito seguiti da cuffie in ear e pile monouso, che si trovano rispettivamente nella seconda e terza posizione.<\/p>\n

 <\/p>\n

Un dato da segnalare \u00e8 anche il numero di vendite tra i dispositivi di videosorveglianza privata, che entrati per la prima volta nella classifica dei 10 top seller, gi\u00e0 oggi ne occupano il sesto posto.<\/p>\n

 <\/p>\n

Gli schermi televisivi rappresentano invece un\u2019eccezione, con un calo<\/a> del 17% nelle vendite, ma il dato negativo si pu\u00f2 spiegare con il forte impulso portato all\u2019acquisto di nuovi impianti tv durante lo switch-off dello scorso anno ed \u00e8 anche la causa principale del decremento generale delle vendite tech rispetto al 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nonostante la crisi delle materie prime e gli aumenti dei prezzi, dagli e-commerce i arrivano segnali incoraggianti per il mercato tech.<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[123],"tags":[],"acf":[],"yoast_head":"\nBlack Friday : il tech vince nei marketplace. - Altavia Watch<\/title>\n<meta name=\"description\" content=\"Nonostante la crisi delle materie prime e gli aumenti dei prezzi, dagli e-commerce i arrivano segnali incoraggianti per il mercato tech.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/black-friday-il-tech-vince-nei-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday : il tech vince nei marketplace. - 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