{"id":13460,"date":"2022-11-15T16:56:55","date_gmt":"2022-11-15T15:56:55","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=13460"},"modified":"2023-05-10T17:00:02","modified_gmt":"2023-05-10T15:00:02","slug":"digital-idol-chi-sono-e-perche-spopolano-in-cina","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/digital-idol-chi-sono-e-perche-spopolano-in-cina\/","title":{"rendered":"Digital idol : chi sono e perch\u00e8 spopolano in Cina."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13437 size-full\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/ayayi-virtual-influencer-cina-altavia.jpeg\" alt=\"Digital idol : chi sono e perch\u00e8 spopolano in Cina.\" width=\"1416\" height=\"1096\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/ayayi-virtual-influencer-cina-altavia.jpeg 1416w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/ayayi-virtual-influencer-cina-altavia-600x464.jpeg 600w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/ayayi-virtual-influencer-cina-altavia-300x232.jpeg 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/ayayi-virtual-influencer-cina-altavia-1024x793.jpeg 1024w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/ayayi-virtual-influencer-cina-altavia-768x594.jpeg 768w\" sizes=\"(max-width: 1416px) 100vw, 1416px\" \/><\/p>\n<h4><\/h4>\n<h4>\n<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #00db96\">\n\tI<\/span>l Global Shopping Festival \u00e8 appena terminato e hanno spopolato gli influencer digitali, forse anche perch\u00e9 convengono molto pi\u00f9 di quelli reali<\/h4>\n<p>&nbsp;<\/p>\n<p>Creati dai computer di Alibaba Group, gli influencer virtuali Ayayi e Noah sono stati i protagonisti del Global Shopping Festival 11.11. 2022. Un festival che, in questa edizione, ha visto i brand puntare particolarmente su esperienze di acquisto iper immersive e digitali.<\/p>\n<p>&nbsp;<\/p>\n<p>Ecco dunque la prima galleria d\u2019arte digitale fruibile nel Metaverso, proposta daEmporio Armani, Burberry, La Perla, Balmain e Coach, il negozio virtuale di <b>Chopard<\/b>e il programma di <b>Nike<\/b> per creare e personalizzare il proprio avatar.<\/p>\n<p>&nbsp;<\/p>\n<p>Questi influencer iper-realistici stanno assumendo un ruolo sempre pi\u00f9 importante nelle strategie di brand identity del marchio, aiutando i rivenditori a reclutare un seguito tra le giovani generazioni cinesi. \u201cVogliamo che gli idoli virtuali aiutino i marchi a modernizzarsi e a raggiungere i giovani consumatori\u201d, ha dichiarato Rocker Hu, responsabile del marketing digitale di alimama, il ramo di Alibaba che si occupa di marketing digitale, in una dichiarazione rilasciata dal Gruppo.<\/p>\n<p>&nbsp;<\/p>\n<p>La pi\u00f9 famosa e seguita \u00e8 <a href=\"https:\/\/www.businessinsider.es\/ayayi-influencer-virtual-aspecto-inquietantemente-humano-895745\" target=\"_blank\" rel=\"noopener\">Ayayi<\/a>, lanciata lo scorso maggio in collaborazione con Ranmay Technology. Capelli color perla, personalit\u00e0 tranquilla e pi\u00f9 di un milione di follower sui social network. Numeri e qualit\u00e0 che tranquillizzano i brand sull\u2019eventualit\u00e0 di possibili scandali o prese di posizione politiche, come \u00e8 successo a testimonial umani. \u00c8 anche questo che si \u00e8 deciso di puntare su queste personalit\u00e0 virtuali, che stanno diventando particolarmente importanti in Cina come key opinion leader. Ma c\u2019\u00e8 anche dell\u2019altro. Progettati per intercettare un target ben preciso, i digital influencer hanno un coinvolgimento tre volte superiore rispetto a quelli in carne e ossa (dati della piattaforma americana <b>HypeAuditor<\/b>). Sar\u00e0 anche per questo che, tra il 2019 e il 2021, il settore delle star virtuali \u00e8 pi\u00f9 che raddoppiato nel paese, secondo iResearch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il Global Shopping Festival \u00e8 appena terminato e hanno spopolato gli influencer digitali.<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[123],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital idol : chi sono e perch\u00e8 spopolano in Cina. - Altavia Watch<\/title>\n<meta name=\"description\" content=\"Il Global Shopping Festival \u00e8 appena terminato e hanno spopolato gli influencer digitali.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/digital-idol-chi-sono-e-perche-spopolano-in-cina\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital idol : chi sono e perch\u00e8 spopolano in Cina. - 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