{"id":13485,"date":"2022-10-11T17:21:10","date_gmt":"2022-10-11T15:21:10","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=13485"},"modified":"2023-05-10T17:24:25","modified_gmt":"2023-05-10T15:24:25","slug":"black-friday-non-e-lattesa-dellofferta-essa-stessa-unofferta","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/black-friday-non-e-lattesa-dellofferta-essa-stessa-unofferta\/","title":{"rendered":"Black Friday : non \u00e8 l\u2019attesa dell\u2019offerta essa stessa un\u2019offerta?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13463 size-full\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/black-friday-retail-fashion-shopping-altavia.jpeg\" alt=\"Black Friday : non \u00e8 l\u2019attesa dell\u2019offerta essa stessa un\u2019offerta?\" width=\"1200\" height=\"800\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/black-friday-retail-fashion-shopping-altavia.jpeg 1200w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/black-friday-retail-fashion-shopping-altavia-600x400.jpeg 600w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/black-friday-retail-fashion-shopping-altavia-300x200.jpeg 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/black-friday-retail-fashion-shopping-altavia-1024x683.jpeg 1024w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/black-friday-retail-fashion-shopping-altavia-768x512.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h4><\/h4>\n<h4>\n<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #00db96\">\n\tL&#8217;<\/span>offerta commerciale pi\u00f9 famosa di Amazon \u00e8 diventata ormai stagionale. Quest\u2019anno i festeggiamenti sono iniziati all\u2019inizio di ottobre.<\/h4>\n<p>&nbsp;<\/p>\n<p>Il Black Friday, che tradizionalmente si svolgeva nell\u2019arco di un giorno, \u00e8 stato trasformato in un Black Friday Period. E questo periodo promozionale inizia sempre pi\u00f9 presto. Cos\u00ec presto che quest\u2019anno, non potendo abusare dell\u2019estensione del concetto di promo di un giorno, alcuni retailer non esitano pi\u00f9 a creare, gi\u00e0 a ottobre, un grande evento per lanciare il prima possibile il periodo delle vendite di fine anno, anche se ci\u00f2 significa prosciugare l\u2019evento del Black Friday inserendolo in un programma pi\u00f9 ampio. La stagione del Black Friday si \u00e8 quindi trasformata in una \u201cguerra commerciale\u201d e il vincitore sar\u00e0 colui che riuscir\u00e0 ad aggiudicarsi le migliori offerte in anticipo.<\/p>\n<p>&nbsp;<\/p>\n<p>Nell\u2019autunno del 2022, tre eventi preannunciano gi\u00e0 la guerra commerciale che si giocher\u00e0, soprattutto negli USA, nelle settimane a venire:<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>Per la prima volta quest\u2019anno, Amazon sta creando una seconda ondata del suo evento di punta Prime Day, che di solito si tiene all\u2019inizio di luglio. Questa seconda ondata avr\u00e0 luogo l\u201911 e il 12 ottobre, pi\u00f9 di un mese prima del Black Friday. Come per le edizioni precedenti, aspettatevi una raffica di promozioni esclusive. Di norma saranno disponibili pi\u00f9 di due milioni di offerte per gli iscritti ad Amazon Prime, in diverse categorie del negozio. Questo \u00e8 sufficiente a prosciugare le vendite del Black Friday in anticipo.<\/li>\n<li>La concorrenza ha dovuto reagire. Target ha annunciato di aver dato il via alla stagione delle feste con la pi\u00f9 grande promozione Deal Days di sempre dal 6 all\u20198 ottobre 2022. Il rivenditore ha dichiarato che offrir\u00e0 \u201ccentinaia di migliaia di offerte incredibili\u201d ed estender\u00e0 la sua garanzia di mantenere i prezzi bassi fino al 24 dicembre.<\/li>\n<li>Anche Walmart ha deciso di colpire pi\u00f9 di un mese prima del Black Friday con il lancio dei suoi Rollback and More days, che si svolgeranno dal 10 al 13 ottobre, promettendo sconti su elettronica, casa, giocattoli e abbigliamento, tra le altre cose. Il gigante americano della vendita al dettaglio ha anche annunciato che quest\u2019anno assumer\u00e0 altri 40.000 dipendenti per le festivit\u00e0 natalizie.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>In una dichiarazione riportata dalla rivista Forbes, Jeff Sward, membro del RetailWire BrainTrust e cofondatore di Merchandising Metrics, e altri esperti del settore retail hanno affermato che il prolungamento della stagione dello shopping natalizio non \u00e8 altro che un \u201csegno dei tempi\u201d. E, in tempi in cui la scelta della sostenibilit\u00e0 sembra essere non pi\u00f9 rinviabile, questa dichiarazione fa un po\u2019 pensare.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019offerta commerciale pi\u00f9 famosa di Amazon \u00e8 diventata ormai stagionale. Quest\u2019anno i festeggiamenti sono iniziati all\u2019inizio di ottobre.<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[123],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Friday : non \u00e8 l\u2019attesa dell\u2019offerta essa stessa un\u2019offerta? - Altavia Watch<\/title>\n<meta name=\"description\" content=\"L\u2019offerta commerciale pi\u00f9 famosa di Amazon \u00e8 diventata ormai stagionale. 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