{"id":13970,"date":"2023-04-18T14:36:38","date_gmt":"2023-04-18T12:36:38","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=13970"},"modified":"2024-03-13T15:53:55","modified_gmt":"2024-03-13T14:53:55","slug":"mondo-beverage-il-futuro-e-alcohol-free","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/retailtoday\/qualche-notizia-su\/mondo-beverage-il-futuro-e-alcohol-free\/","title":{"rendered":"Mondo beverage: il futuro \u00e8 alcohol-free."},"content":{"rendered":"

\"Mondo<\/h4>\n

 <\/p>\n

\n\n\tM<\/span>entre l\u2019analcolico continua a crescere, il vino \u00e8 in difficolt\u00e0 (ma ci sono buone notizie per la fascia premium). Intanto Beck\u2019s lancia Autonomous, la prima birra prodotta interamente con l\u2019AI.<\/h4>\n

 <\/p>\n

\n
\n

Consumi di bibite.<\/h3>\n

 <\/p>\n

Il mercato delle bevande sta vivendo un\u00a0periodo particolarmente positivo.<\/a> Il grande caldo degli ultimi anni e le riaperture dei locali hanno portato a un aumento delle vendite di bibite , anche rispetto al 2019, l\u2019anno prima della pandemia di covid.\u00a0 La crescita del fatturato \u00e8 stata evidente anche nella GDO,\u00a0 uno dei business meno colpiti dalle restrizioni dei due anni precedenti. Tra i nuovi trend pi\u00f9 importanti si segnalano la crescita della quota di mercato delle bevande non gassate, in particolare il the freddo, e quella delle bevande funzionali, come gli energy drink e le acque arricchite.<\/p>\n

 <\/p>\n

Cambia il mercato del vino.<\/h3>\n

 <\/p>\n

Mentre il settore delle bibite analcoliche sembra vivere un periodo particolarmente felice, quello vinicolo sta da tempo attraversando una situazione\u00a0 complessa. Dopo un calo durato tutto il 2002, anche nel primo trimestre del 2023 si segnala una\u00a0diminuzione vendite<\/a>\u00a0del 6,5% per i vini in bottiglia e dello 0,5% per le bollicine. Ma il calo non \u00e8 omogeneo per tutte le tipologie di vino n\u00e9 per tutti i canali di distribuzione. Accanto a un vistoso decremento delle vendite in GDO, l\u2019export continua a crescere e i vini premium stanno acquistando quote di mercato sempre pi\u00f9 importanti. Inoltre, secondo le stime dell\u2019osservatorio UIV (Unione Italiana Vini), nel 2022 per la prima volta le esportazioni di\u00a0vini premium e superpremium<\/a>\u00a0hanno superato quelle di vini popular ed entry level.<\/p>\n

 <\/p>\n

Prodotti alcohol- free.<\/h3>\n

 <\/p>\n

Anche birra e drink low\u00a0alcool o alcool-free<\/a>\u00a0stanno conquistando uno spazio sempre pi\u00f9 importante nel mercato. Secondo uno studio\u00a0 recente condotto da Aret\u00e8 per la Commissione Europea, le vendite di vino e drink analcolici hanno raggiunto i 7,5 miliardi di Euro. A trainare il mercato \u00e8 la birra analcolica, mentre gli altri prodotti, come il vino o le alternative ai superalcolici, al momento rappresentano una quota residuale. Aret\u00e8 prevede, tuttavia, una crescita delle vendite pari al 23% entro il 2026. Secondo l\u2019istituto di ricerca al momento un ostacolo importante al business \u00e8 rappresentato dalla mancanza di una legislazione univoca tra gli Stati UE. In particolare appare necessaria una normativa comune in termini di etichettatura.<\/p>\n

 <\/p>\n

Birra e intelligenza artificiale.<\/h3>\n

 <\/p>\n

Beck\u2019s ha annunciato in occasione del suo centocinquantesimo anniversario il prossimo lancio di\u00a0Autonomous<\/a>, la prima birra prodotta interamente dall\u2019intelligenza artificiale, dall\u2019idea iniziale, nata da una domanda a ChatGPt alla campagna di comunicazione e alla scelta degli ingredienti. Oltre a ChatGPT per l\u2019azienda tedesca si \u00e8 rivelato fondamentale anche l\u2019utilizzo di MidJourney un software di intelligenza artificiale che permette di produrre immagini inedite da descrizioni testuali.<\/p>\n<\/div>\n<\/div>\n

\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Mentre l\u2019analcolico continua a crescere, il vino \u00e8 in difficolt\u00e0 (ma ci sono buone notizie per la fascia premium).<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122],"tags":[],"acf":[],"yoast_head":"\nMondo beverage: il futuro \u00e8 alcohol-free. - Altavia Watch<\/title>\n<meta name=\"description\" content=\"Birra e drink low alcohol o alcohol-free stanno conquistando uno spazio sempre pi\u00f9 importante nel mercato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altaviawatch.com\/it\/retailtoday\/qualche-notizia-su\/mondo-beverage-il-futuro-e-alcohol-free\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mondo beverage: il futuro \u00e8 alcohol-free. - 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