{"id":13984,"date":"2023-04-25T14:52:02","date_gmt":"2023-04-25T12:52:02","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=13984"},"modified":"2023-05-19T14:56:32","modified_gmt":"2023-05-19T12:56:32","slug":"beauty-retail-in-europa-ce-movimento","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/retailtoday\/qualche-notizia-su\/beauty-retail-in-europa-ce-movimento\/","title":{"rendered":"Beauty retail, in Europa c\u2019\u00e8 movimento."},"content":{"rendered":"

\"Beauty<\/h4>\n

 <\/p>\n

\n\n\tL’<\/span>Oreal rafforza il lusso sostenibile con l\u2019acquisizione di Aesop, H&M lancia un nuovo format total-beauty e Sephora organizza il suo ritorno in UK.<\/h4>\n

 <\/p>\n

\u00c8 passato a L\u2019Oreal con un\u2019operazione da due miliardi e mezzo di dollari\u00a0Aesop, produttore australiano di cosmetici di lusso presente in tutta Europa<\/a>\u00a0\u2013 compresa Milano \u2013 con una rete di quattrocento negozi. Il brand si colloca in uno spazio promettente tra lusso e bellezza responsabile: oltre a essere in rapida crescita gode di ottimi margini lordi, che secondo Alliance-Bernstein si aggirano intorno all\u201987%, contro il 72% di L\u2019Or\u00e9al. Nicolas Hieronimus, amministratore delegato di L\u2019Or\u00e9al, ha definito Aesop \u201cuna superba combinazione di urbanit\u00e0, edonismo e lusso innegabile, aderente alle migliori tendenze del momento\u201d, affermando l\u2019intenzione L\u2019Or\u00e9al di valorizzare questo enorme potenziale. E per accelerarne la crescita, il gruppo francese potrebbe adottare strategie di marketing e distribuzione simili a quelle messe in atto (con successo) per l\u2019acquisizione di CeraVe e Kiehl.<\/p>\n

 <\/p>\n

Ma\u00a0tutto il settore della bellezza vive una stagione di grande rilancio<\/a>, come testimoniano anche altri player. H&M ha recentemente confermato la volont\u00e0 di entrare ulteriormente nel settore della cosmesi, annunciando l\u2019apertura dei suoi primi due flagship store \u201ctotal beauty\u201d. I negozi, entrambi situati a Oslo, si troveranno all\u2019interno di negozi H&M gi\u00e0 esistenti, ma avranno un ingresso indipendente; saranno due volte pi\u00f9 grandi degli attuali reparti di bellezza di H&M, con una superficie di circa trecento metri quadrati; offriranno prodotti a marchio proprio e circa ottanta marchi terzi.<\/p>\n

 <\/p>\n

A marzo, Sephora \u00e8 tornata nel Regno Unito dopo diciassette anni di assenza con l\u2019apertura di un flagship store nel centro commerciale Westfield di Londra. Questa mossa fa seguito al lancio del sito web del marchio nel Regno Unito avvenuto lo scorso anno, dopo l\u2019acquisizione da parte di Sephora di FeelUnique, ecommerce di cosmetica con sede nel Regno Unito.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019Oreal rafforza il lusso sostenibile con l\u2019acquisizione di Aesop, H&M lancia un nuovo format total-beauty e Sephora organizza il suo ritorno in UK.<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122],"tags":[],"acf":[],"yoast_head":"\nBeauty retail, in Europa c\u2019\u00e8 movimento. - Altavia Watch<\/title>\n<meta name=\"description\" content=\"L\u2019Oreal rafforza il lusso sostenibile con l\u2019acquisizione di Aesop, H&M lancia un nuovo format total-beauty e Sephora organizza il suo ritorno in UK.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altaviawatch.com\/it\/retailtoday\/qualche-notizia-su\/beauty-retail-in-europa-ce-movimento\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beauty retail, in Europa c\u2019\u00e8 movimento. - 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