{"id":14036,"date":"2023-04-24T15:48:27","date_gmt":"2023-04-24T13:48:27","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=14036"},"modified":"2023-10-05T11:58:41","modified_gmt":"2023-10-05T09:58:41","slug":"metaverso-vs-chat-gpt-nella-moda-per-ora-vince-lai","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/metaverso-vs-chat-gpt-nella-moda-per-ora-vince-lai\/","title":{"rendered":"Metaverso vs ChatGPT, nella moda (per ora) vince l\u2019AI"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14037 size-full\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/Zegna-X-AI-Altavia.jpeg\" alt=\"Metaverso vs Chat GPT, nella moda (per ora) vince l\u2019AI\" width=\"1200\" height=\"855\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/Zegna-X-AI-Altavia.jpeg 1200w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/Zegna-X-AI-Altavia-600x428.jpeg 600w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/Zegna-X-AI-Altavia-300x214.jpeg 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/Zegna-X-AI-Altavia-1024x730.jpeg 1024w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/Zegna-X-AI-Altavia-768x547.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4>\n<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #00db96\">\n\tP<\/span>assata la febbre del Metaverso i brand investono sull\u2019intelligenza artificiale, l\u2019obiettivo \u00e8 arrivare primi nella rivoluzione della moda.<\/h4>\n<p>&nbsp;<\/p>\n<div class=\"row\">\n<div class=\"col-sm-8 offset-sm-2\">\n<p>Negli ultimi mesi, importanti marchi del fashion come Dolce e Gabbana e Kering hanno deciso di\u00a0<a href=\"https:\/\/www.fashionmagazine.it\/market\/in-stand-by-i-progetti-legati-al-mondo-virtuale-metaverso-e-nft-perdono-appeal-il-nuovo-trend--la-concretezza-dellintelligenza-artificiale-111471\" target=\"_blank\" rel=\"noopener\">sospendere o ridimensionare<\/a>\u00a0i loro progetti di sviluppo nel Metaverso. Anche un recente studio di Deloitte Private ha evidenziato come il valore delle transazioni nel mondo virtuale sia calato drasticamente nell\u2019ultimo anno. Ma l\u2019abbandono del Metaverso non corrisponde a un rallentamento degli investimenti nell\u2019innovazione tecnologica. Oggi i grandi marchi della moda vedono prospettive pi\u00f9 interessanti, almeno nel breve termine, nell\u2019implementazione dell\u2019intelligenza artificiale.<\/p>\n<p>Secondo la societ\u00e0 di consulenza le tecnologie AI possono rivoluzionare interi aspetti del business, come la comunicazione del marchio, la promozione commerciale, o la gestione del punto vendita.\u00a0McKinsey, nel rapporto\u00a0<a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/generative-ai-unlocking-the-future-of-fashion\" target=\"_blank\" rel=\"noopener\"><i>Generative AI: Unlocking the future of fashion<\/i><\/a>, pubblicato a inizio marzo, ha stimato che il ricorso all\u2019intelligenza artificiale potrebbe portare i profitti della moda a un incremento di 275 miliardi di dollari nei prossimi cinque anni.<\/p>\n<p>Tra gli esempi italiani, l\u2019intelligenza artificiale \u00e8 gi\u00e0 oggi una componente fondamentale di\u00a0<a href=\"https:\/\/forbes.it\/2023\/04\/21\/zegna-microsoft-insieme-migliorare-esperienza-tecnologica-clienti\/\" target=\"_blank\" rel=\"noopener\">Zegna X,<\/a>\u00a0nuovo ecosistema nato da una collaborazione tra Microsoft ed Ermenegildo Zegna. Il progetto, presentato\u00a0 durante il Salone del Mobile, \u00e8 stato accolto\u00a0 dalla stampa come il precursore di una vera rivoluzione nell\u2019omnicanalit\u00e0. Zegna X\u00a0 ricorre all\u2019intelligenza artificiale per rendere istantaneo il rapporto tra venditore e cliente, anche in forma digitale.<i>\u00a0Combinator,<\/i>\u00a0un\u2019implementazione del sistema, permette inoltre di personalizzare l\u2019acquisto con quarantanove miliardi di possibili combinazioni diverse.<\/p>\n<p>Ancora pi\u00f9 visionaria appare la scelta di\u00a0<a href=\"https:\/\/www.repubblica.it\/tecnologia\/2023\/04\/04\/news\/lidea_di_levis_usare_modelli_virtuali_creati_dallintelligenza_artificiale-394140933\/\">Levis\u00a0<\/a>che ha da poco annunciato l\u2019inizio di una collaborazione con Laland per creare modelli virtuali, da utilizzare nelle campagne di comunicazione. Il cliente potr\u00e0 cos\u00ec vedere l\u2019abito selezionato indossato da persone diverse, disegnate dall\u2019intelligenza artificiale tenendo conto di tutte le possibili differenze nelle caratteristiche fisiche dei singoli individui.<\/p>\n<p>Ma la scelta dei grandi marchi di investire nell\u2019AI, insieme all\u2019entusiasmo, ha portato anche alcune\u00a0<a href=\"https:\/\/www.elle.com\/it\/moda\/ultime-notizie\/a43596940\/moda-intelligenza-artificiale-rischi-creativita-umana\/\" target=\"_blank\" rel=\"noopener\">perplessit\u00e0 e preoccupazioni<\/a>. Se da un lato sono sempre pi\u00f9 evidenti i possibili miglioramenti di importanti fasi del business, dall\u2019altro alcuni esperti si chiedono se un giorno l\u2019intelligenza artificiale finir\u00e0 per sostituire l\u2019uomo nell\u2019intero processo creativo, snaturando cos\u00ec la vera essenza della moda, che rimane, prima di tutto, la valorizzazione della nostra unicit\u00e0 e del nostro pensiero.<\/p>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-sm-8 offset-sm-2\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Passata la febbre del Metaverso i brand investono sull\u2019intelligenza artificiale, l\u2019obiettivo \u00e8 arrivare primi nella rivoluzione della moda.<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[123],"tags":[297,371,372],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Metaverso vs ChatGPT, nella moda (per ora) vince l\u2019AI - Altavia Watch<\/title>\n<meta name=\"description\" content=\"Passata la febbre del Metaverso i brand investono sull\u2019intelligenza artificiale, l\u2019obiettivo \u00e8 arrivare primi nella rivoluzione della moda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/metaverso-vs-chat-gpt-nella-moda-per-ora-vince-lai\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Metaverso vs ChatGPT, nella moda (per ora) vince l\u2019AI - Altavia Watch\" \/>\n<meta property=\"og:description\" content=\"Passata la febbre del Metaverso i brand investono sull\u2019intelligenza artificiale, l\u2019obiettivo \u00e8 arrivare primi nella rivoluzione della moda.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/metaverso-vs-chat-gpt-nella-moda-per-ora-vince-lai\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia Watch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/altavia.watch\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-24T13:48:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-05T09:58:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/Zegna-X-AI-Altavia.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"855\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicola Mamo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/Zegna-X-AI-Altavia.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@AltaviaWatch\" \/>\n<meta name=\"twitter:site\" content=\"@AltaviaWatch\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicola Mamo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/metaverso-vs-chat-gpt-nella-moda-per-ora-vince-lai\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/metaverso-vs-chat-gpt-nella-moda-per-ora-vince-lai\/\"},\"author\":{\"name\":\"Nicola Mamo\",\"@id\":\"https:\/\/altaviawatch.com\/it\/#\/schema\/person\/49a04214685b7203cb80dbf8e0e35fbd\"},\"headline\":\"Metaverso vs ChatGPT, nella moda (per ora) vince l\u2019AI\",\"datePublished\":\"2023-04-24T13:48:27+00:00\",\"dateModified\":\"2023-10-05T09:58:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/metaverso-vs-chat-gpt-nella-moda-per-ora-vince-lai\/\"},\"wordCount\":413,\"publisher\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/metaverso-vs-chat-gpt-nella-moda-per-ora-vince-lai\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/Zegna-X-AI-Altavia.jpeg\",\"keywords\":[\"AI\",\"AI &amp; 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