{"id":14060,"date":"2023-05-08T16:10:19","date_gmt":"2023-05-08T14:10:19","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=14060"},"modified":"2023-05-19T16:13:47","modified_gmt":"2023-05-19T14:13:47","slug":"dal-tamagotchi-a-stranger-things-il-potere-della-nostalgia","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/dal-tamagotchi-a-stranger-things-il-potere-della-nostalgia\/","title":{"rendered":"Dal Tamagotchi a Stranger Things: il potere della nostalgia."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14061 size-full\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/giochi-3.jpeg\" alt=\"Dal Tamagotchi a Stranger Things: il potere della nostalgia\" width=\"1200\" height=\"800\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/giochi-3.jpeg 1200w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/giochi-3-600x400.jpeg 600w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/giochi-3-300x200.jpeg 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/giochi-3-1024x683.jpeg 1024w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/giochi-3-768x512.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4>\n<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #00db96\">\n\tG<\/span>li anni \u201980 e \u201990 tornano in vita nei gusti delle nuove generazioni. Cos\u00ec il marketing della nostalgia traina il successo dei brand.<\/h4>\n<p>&nbsp;<\/p>\n<p>Bandai ha da pochi giorni annunciato la prossima uscita di un nuovo\u00a0<a href=\"https:\/\/cinema.everyeye.it\/notizie\/harry-potter-bandai-annuncia-tamagotchi-creature-saga-647035.html\" target=\"_blank\" rel=\"noopener\">Tamagotchi\u00a0<\/a>dedicato al mondo di Harry Potter. I giocatori potranno scegliere il loro cucciolo virtuale tra 25 creature magiche, come Grattastinchi, il gatto di Hermione, o come Fierobecco, l\u2019orgoglioso Ippogrifo. Il Tamagotchi, diffusissimo alla fine degli anni \u201990, nonostante utilizzi una tecnologia oggi obsoleta, non sembra avere perso il suo appeal. Appena un mese fa una riedizione del gioco era stata proposta da\u00a0<a href=\"https:\/\/www.fanpage.it\/stile-e-trend\/moda\/torna-il-tamagotchi-ed-e-firmato-supreme-quando-la-nostalgia-e-un-ottimo-marketing\/\">Supreme<\/a>, uno dei marchi di Streetwear preferiti dalla generazione Z, la sola troppo giovane per ricordare in prima persona gli anni del boom del videogioco. Una delle funzioni pi\u00f9 importanti del co-marketing e del co-branding \u00e8 proprio quella di presentarsi a una nuova clientela, e la nostalgia, da sempre, \u00e8 un\u2019arma vincente.<\/p>\n<p>Anche a Milano la recente apertura di un grande pop up store dedicato alla serie\u00a0<a href=\"https:\/\/www.ilsole24ore.com\/art\/stranger-things-milano-piu-grande-pop-up-store-europeo-ecco-come-funziona-AExAUlOD\" target=\"_blank\" rel=\"noopener\"><i>Stranger Things<\/i><\/a>, resa possibile da una collaborazione con Kinder e Lacoste, fa leva sulla nostalgia di un pubblico che, in gran parte, non ha vissuto gli anni \u201980, ma ne ha un\u2019immagine nitida, quasi un ricordo, grazie alle numerosissime testimonianze dell\u2019epoca.\u00a0Il particolare apprezzamento delle generazioni pi\u00f9 giovani verso queste \u201coperazioni nostalgia\u201d sembra paradossale, ma \u00e8 in realt\u00e0 una reazione del tutto naturale.<\/p>\n<p>Nel libro\u00a0<em>Retro Marketing,<\/em>\u00a0Daniela Bavuso e Natale Cardone\u00a0<a href=\"https:\/\/www.linkiesta.it\/2023\/04\/nostalgia-marketing-brand-retromarketing\/\" target=\"_blank\" rel=\"noopener\">parlano del tema<\/a>, sostenendo che intorno ai vent\u2019anni maturiamo un forte sentimento affettivo verso alcuni oggetti, sentimento destinato a durare per tutta la vita. Il libro d\u00e0 un\u2019interpretazione del forte interesse dei ragazzi per gli anni \u201980 e \u201990, che, secondi gli autori, passa attraverso l\u2019idealizzazione di un momento storico meno complesso dell\u2019attuale, in cui per un giovane era pi\u00f9 semplice riconoscersi e identificare le proprie radici e i propri ideali.<\/p>\n<p>Anche Spotify nel suo rapporto\u00a0<a href=\"https:\/\/culturenext2022.byspotify.com\/en-US\" target=\"_blank\" rel=\"noopener\">Culture Next 2022<\/a>\u00a0ha rilevato come la nostalgia sia una delle tendenze principali nei gusti della generazione Z. Secondo la piattaforma il 59% dei ragazzi ascolta guarda volentieri media dei decenni passati per \u201cricordare i momenti della storia recente in cui tutto era pi\u00f9 semplice\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gli anni \u201980 e \u201990 tornano in vita nei gusti delle nuove generazioni. Cos\u00ec il marketing della nostalgia traina il successo dei brand.<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[123],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dal Tamagotchi a Stranger Things: il potere della nostalgia. - Altavia Watch<\/title>\n<meta name=\"description\" content=\"Gli anni \u201980 e \u201990 tornano in vita nei gusti delle nuove generazioni. Cos\u00ec il marketing della nostalgia traina il successo dei brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/dal-tamagotchi-a-stranger-things-il-potere-della-nostalgia\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dal Tamagotchi a Stranger Things: il potere della nostalgia. - Altavia Watch\" \/>\n<meta property=\"og:description\" content=\"Gli anni \u201980 e \u201990 tornano in vita nei gusti delle nuove generazioni. Cos\u00ec il marketing della nostalgia traina il successo dei brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/dal-tamagotchi-a-stranger-things-il-potere-della-nostalgia\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia Watch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/altavia.watch\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-08T14:10:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-19T14:13:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/giochi-3.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicola Mamo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/giochi-3.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@AltaviaWatch\" \/>\n<meta name=\"twitter:site\" content=\"@AltaviaWatch\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicola Mamo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/dal-tamagotchi-a-stranger-things-il-potere-della-nostalgia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/dal-tamagotchi-a-stranger-things-il-potere-della-nostalgia\/\"},\"author\":{\"name\":\"Nicola Mamo\",\"@id\":\"https:\/\/altaviawatch.com\/it\/#\/schema\/person\/49a04214685b7203cb80dbf8e0e35fbd\"},\"headline\":\"Dal Tamagotchi a Stranger Things: il potere della nostalgia.\",\"datePublished\":\"2023-05-08T14:10:19+00:00\",\"dateModified\":\"2023-05-19T14:13:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/dal-tamagotchi-a-stranger-things-il-potere-della-nostalgia\/\"},\"wordCount\":376,\"publisher\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/dal-tamagotchi-a-stranger-things-il-potere-della-nostalgia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/giochi-3.jpeg\",\"articleSection\":[\".approfondimenti\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/dal-tamagotchi-a-stranger-things-il-potere-della-nostalgia\/\",\"url\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/dal-tamagotchi-a-stranger-things-il-potere-della-nostalgia\/\",\"name\":\"Dal Tamagotchi a Stranger Things: il potere della nostalgia. - Altavia Watch\",\"isPartOf\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/dal-tamagotchi-a-stranger-things-il-potere-della-nostalgia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/dal-tamagotchi-a-stranger-things-il-potere-della-nostalgia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/giochi-3.jpeg\",\"datePublished\":\"2023-05-08T14:10:19+00:00\",\"dateModified\":\"2023-05-19T14:13:47+00:00\",\"description\":\"Gli anni \u201980 e \u201990 tornano in vita nei gusti delle nuove generazioni. 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