{"id":14115,"date":"2022-12-29T17:25:15","date_gmt":"2022-12-29T16:25:15","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=14115"},"modified":"2023-05-19T17:30:16","modified_gmt":"2023-05-19T15:30:16","slug":"amazon-apre-il-suo-primo-store-flash-italiano-nel-cuore-di-brera-a-milano","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/amazon-apre-il-suo-primo-store-flash-italiano-nel-cuore-di-brera-a-milano\/","title":{"rendered":"Amazon apre il suo primo store \u201cflash\u201d italiano nel cuore di Brera, a Milano."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14116 size-full\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/Amazon-black-friday-altavia.jpeg\" alt=\"Amazon apre il suo primo store \u201cflash\u201d italiano nel cuore di Brera, a Milano\" width=\"1200\" height=\"900\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/Amazon-black-friday-altavia.jpeg 1200w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/Amazon-black-friday-altavia-600x450.jpeg 600w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/Amazon-black-friday-altavia-300x225.jpeg 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/Amazon-black-friday-altavia-1024x768.jpeg 1024w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/Amazon-black-friday-altavia-768x576.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4>\n<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #00db96\">\n\tH<\/span>a aperto per pochissimi giorni a Milano, nella ex Rimessa dei fiori nel cuore di Brera, il primo esperimento italiano di Amazon, la Black Friday Gallery.<\/h4>\n<p>&nbsp;<\/p>\n<p>Lo store, pensato con l\u2019obiettivo di ispirare il proprio pubblico in vista del Venerd\u00ec nero e del Natale, \u00e8 definibile a tutti gli effetti come un vero e proprio hub esperienziale, nonch\u00e9 instagrammabile e ideale per la creazione di contenuti social. All\u2019interno dello store i prodotti rappresentano una parte marginale dell\u2019experience, non \u00e8 prevista la vendita e, al fianco di ognuno di loro, si trova il QR code della propria pagina e-commerce.<\/p>\n<p>Il percorso si compone di cinque tappe, per quattro valori cardini del brand. La \u201cGreen Room\u201d, un habitat di elementi naturali dedicato alla presentazione di prodotti sostenibili ed a marchio Climate Pedge Friendly. La \u201cStanza d\u2019artista\u201d, uno spazio per la valorizzazione del Made in Italy attraverso l\u2019installazione dell\u2019opera, dell\u2019artista Jago, dal nome \u201cReliquia\u201d. \u201cScenari italiani\u201d, uno sguardo sulle bellezze del nostro Paese per raccontare l\u2019impegno del brand per la crescita dell\u2019imprenditoria del nostro territorio.\u00a0\u201cIl cielo in una stanza\u201d, un luogo che, regalando nuove prospettive attraverso un universo che si appropria di soffitti, pareti e pavimenti, diventa metafora del percorso verso il miglioramento, possibile per tutti, e racconta il sostegno di Amazon verso le iniziative di supporto alle comunit\u00e0 dove viviamo.<\/p>\n<p>&nbsp;<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-14115 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/amazon-apre-il-suo-primo-store-flash-italiano-nel-cuore-di-brera-a-milano\/attachment\/img_2372-768x576\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/IMG_2372-768x576-1-1024x768.jpeg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/IMG_2372-768x576-1-1024x768.jpeg 1024w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/IMG_2372-768x576-1-600x450.jpeg 600w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/IMG_2372-768x576-1-300x225.jpeg 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/IMG_2372-768x576-1-768x576.jpeg 768w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/IMG_2372-768x576-1.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/amazon-apre-il-suo-primo-store-flash-italiano-nel-cuore-di-brera-a-milano\/attachment\/img_2362-copia-1-768x579\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"772\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/IMG_2362-copia-1-768x579-1-1024x772.jpeg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/IMG_2362-copia-1-768x579-1-1024x772.jpeg 1024w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/IMG_2362-copia-1-768x579-1-600x453.jpeg 600w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/IMG_2362-copia-1-768x579-1-300x226.jpeg 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/IMG_2362-copia-1-768x579-1-768x579.jpeg 768w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/IMG_2362-copia-1-768x579-1.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/amazon-apre-il-suo-primo-store-flash-italiano-nel-cuore-di-brera-a-milano\/attachment\/img_2346-768x576\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/IMG_2346-768x576-1-1024x768.jpeg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/IMG_2346-768x576-1-1024x768.jpeg 1024w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/IMG_2346-768x576-1-600x450.jpeg 600w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/IMG_2346-768x576-1-300x225.jpeg 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/IMG_2346-768x576-1-768x576.jpeg 768w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/IMG_2346-768x576-1.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/amazon-apre-il-suo-primo-store-flash-italiano-nel-cuore-di-brera-a-milano\/attachment\/img_2359-768x576\/'><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/IMG_2359-768x576-1-1024x768.jpeg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/IMG_2359-768x576-1-1024x768.jpeg 1024w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/IMG_2359-768x576-1-600x450.jpeg 600w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/IMG_2359-768x576-1-300x225.jpeg 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/IMG_2359-768x576-1-768x576.jpeg 768w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/IMG_2359-768x576-1.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>L\u2019ultimo spazio, la destinazione finale del percorso nonch\u00e9 cuore pulsante dello store, \u00e8 rappresentato da Piazza Amazon. Questa, con la giostra ottocentesca di cavalli, i carretti di zucchero filato e popcorn e lo spettacolo delle luminarie De Cagna, rappresenta un vero e proprio tuffo nella calda atmosfera delle feste tradizionali italiane e racchiude in s\u00e9 tutti i valori trattati lungo il percorso: Tradizione, Expertise, Sostenibilit\u00e0 e Comunit\u00e0.<\/p>\n<p>Inoltre, per tutto il periodo di apertura della Galleria, la vetrina \u00e8 stata uno spazio dove, ogni sera, speaker, influencer, artisti e streamer si sono raccontati sui propri canali Twitch,\u00a0attraverso i prodotti che hanno avuto per loro un valore speciale.<\/p>\n<p>In un periodo in cui i negozi esperienziali ed i concept store stanno prendendo sempre pi\u00f9 quota, il colosso dell\u2019e-commerce ha saputo trovare una propria chiave personale, riuscendo, a nostro parere, nel suo esperimento. Uno store in cui experience, fisicit\u00e0 e digitale si integrano a favore dei visitatori, ai quali vengono regalate esperienze vere, reali e vicine alla loro cultura, all\u2019interno delle quali la tecnologia non \u00e8 la protagonista ma, al contrario, riesce a passare inosservata. Un\u2019esperienza fisica e reale in cui il ruolo della tecnologia \u00e8 quello di sostegno e facilitatore.<\/p>\n<div class=\"row\">\n<div class=\"col-sm-8 offset-sm-2\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ha aperto per pochissimi giorni a Milano, nella ex Rimessa dei fiori nel cuore di Brera, il primo esperimento italiano di Amazon, la Black Friday Gallery.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[121],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon apre il suo primo store \u201cflash\u201d italiano nel cuore di Brera, a Milano. - Altavia Watch<\/title>\n<meta name=\"description\" content=\"Ha aperto per pochissimi giorni a Milano, nella ex Rimessa dei fiori nel cuore di Brera, il primo esperimento italiano di Amazon, la Black Friday Gallery.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/amazon-apre-il-suo-primo-store-flash-italiano-nel-cuore-di-brera-a-milano\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon apre il suo primo store \u201cflash\u201d italiano nel cuore di Brera, a Milano. - 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