{"id":14136,"date":"2022-05-10T17:30:56","date_gmt":"2022-05-10T15:30:56","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=14136"},"modified":"2023-05-19T18:04:09","modified_gmt":"2023-05-19T16:04:09","slug":"pet-store-il-piu-grande-deuropa-adesso-e-a-milano","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/pet-store-il-piu-grande-deuropa-adesso-e-a-milano\/","title":{"rendered":"Pet store: il pi\u00f9 grande d\u2019Europa adesso \u00e8 a Milano."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14137 size-full\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/GIULIUS-INSEGNA-2048x1152-1.jpeg\" alt=\"Pet store: il pi\u00f9 grande d\u2019Europa adesso \u00e8 a Milano\" width=\"1200\" height=\"675\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/GIULIUS-INSEGNA-2048x1152-1.jpeg 1200w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/GIULIUS-INSEGNA-2048x1152-1-600x338.jpeg 600w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/GIULIUS-INSEGNA-2048x1152-1-300x169.jpeg 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/GIULIUS-INSEGNA-2048x1152-1-1024x576.jpeg 1024w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/GIULIUS-INSEGNA-2048x1152-1-768x432.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4>\n<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #00db96\">\n\tP<\/span>rima visita al nuovo punto vendita Giulius tra farmacia, salone di bellezza, gelati, guinzagli, valigie e cappotti per animali<\/h4>\n<p>&nbsp;<\/p>\n<p>Alle porte di Milano ha aperto \u201cGiulius, l\u2019amico degli animali\u201d. Una novit\u00e0 svelata poco a poco da un\u2019intensa campagna out of home: due grandi occhi canini su fondo nero, accompagnati solo dal claim \u201cGiulius \u00e8 in citt\u00e0\u201d e un QR code per ricevere la newsletter, non rivelavano nulla del soggetto che in fase teaser poteva essere scambiato anche per un musical, o per un car sharing di ultima generazione. Ha svelato il mistero la seconda wave di affissioni, fissando il 7 maggio come save the date per l\u2019inaugurazione del \u201cpi\u00f9 grande pet store d\u2019Europa\u201d, ad Assago.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14140 aligncenter\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/theeasyw_1565423.jpeg\" alt=\"Prima visita al nuovo punto vendita Giulius tra farmacia, salone di bellezza, gelati, guinzagli, valigie e cappotti per animali Alle porte di Milano ha aperto \u201cGiulius, l\u2019amico degli animali\u201d. Una novit\u00e0 svelata poco a poco da un\u2019intensa campagna out of home: due grandi occhi canini su fondo nero, accompagnati solo dal claim \u201cGiulius \u00e8 in citt\u00e0\u201d e un QR code per ricevere la newsletter, non rivelavano nulla del soggetto che in fase teaser poteva essere scambiato anche per un musical, o per un car sharing di ultima generazione. Ha svelato il mistero la seconda wave di affissioni, fissando il 7 maggio come save the date per l\u2019inaugurazione del \u201cpi\u00f9 grande pet store d\u2019Europa\u201d, ad Assago.\" width=\"800\" height=\"1056\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/theeasyw_1565423.jpeg 800w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/theeasyw_1565423-600x792.jpeg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Approccia cos\u00ec il mercato del Nord-Italia il Gruppo Demas, leader italiano della distribuzione veterinaria che da alcuni anni ha intrapreso la scommessa del retail. In effetti, Giulius \u00e8 gi\u00e0 una catena del pet, ma ha iniziato concentrando i primi otto punti vendita nella citt\u00e0 di Roma ed \u00e8 rimasto poco noto fuori dalla capitale. Fino ad oggi.<\/p>\n<p>Con una superficie da duemilacinquecento mq (pi\u00f9 altri tremila di magazzino) dedicati esclusivamente a prodotti per animali, la sfida \u00e8 costruire un\u2019offerta e un\u2019experience capaci di mettere a proprio agio il cliente e creare una relazione duratura, che continui a funzionare anche dopo la curiosit\u00e0 della prima volta. Giulius gioca a carte scoperte, proponendo servizi innovativi che strizzano l\u2019occhio ai sogni e ai bisogni pi\u00f9 insondabili dei pet lovers: il salone di bellezza per animali, lo spazio ricreativo con prato artificiale, la lavanderia, la bilancia, la macchina self service per la personalizzazione delle targhette.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14157 aligncenter\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/05\/SERVIZI-2-768x576-1.jpeg\" alt=\"pet store\" width=\"1200\" height=\"900\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/05\/SERVIZI-2-768x576-1.jpeg 1200w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/05\/SERVIZI-2-768x576-1-600x450.jpeg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Sugli scaffali Giulius mette in scena tutte le categorie merceologiche che si possono immaginare associate a un animale domestico (oltre agli alimenti: giochi, abbigliamento, accessori da viaggio, medicinali, prodotti di bellezza), con un allestimento che crea piccoli mondi all\u2019interno della grande superficie open-space, ma senza compromettere la coerenza complessiva. Davanti ai prodotti per l\u2019outdoor (cucce, materassini, piccole tende) si ha l\u2019impressione di camminare tra gli scaffali di Decathlon; nel reparto abbigliamento, tra nicchie e scaffalature che richiamano gli interiors del fashion, gli articoli di punta sono indossati dai cani-manichino. Ma si trovano anche borse da donna molto fancy, progettate per il trasporto di piccoli animali, e jeans Carrera (un indumento che gli amici a quattro zampe non distruggeranno troppo facilmente).<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14161 size-full\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/05\/FASHION-2-768x432-1.jpeg\" alt=\"pet store milano\" width=\"1200\" height=\"675\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/05\/FASHION-2-768x432-1.jpeg 1200w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/05\/FASHION-2-768x432-1-600x338.jpeg 600w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/05\/FASHION-2-768x432-1-300x169.jpeg 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/05\/FASHION-2-768x432-1-1024x576.jpeg 1024w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/05\/FASHION-2-768x432-1-768x432.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Alla farmacia veterinaria \u2013 cuore pulsante del Gruppo Demas \u2013 \u00e8 dedicato un ampio corner vicino alle casse, esteso anche a prodotti parafarmaceutici (soprattutto integratori e cosmetici) per uso umano.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14164 aligncenter\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/05\/FARMACIA-1-768x432-1.jpeg\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/05\/FARMACIA-1-768x432-1.jpeg 1200w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/05\/FARMACIA-1-768x432-1-600x338.jpeg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>I grandi brand del pet food hanno ampio spazio sugli scaffali e in corsia, con teatralizzazioni importanti in cartotecnica e digital signage, che si integrano perfettamente tra loro, seguendo linee guida rigorose che rendono il percorso ordinato, chiaro ed efficace. Nelle corsie molto ampie trovano spazio isole di confezioni extra-large pensate per una clientela business: piccoli commercianti del pet e non solo. Volgendo lo sguardo verso le campagne a Sud di Milano, Giulius propone alimenti e medicinali anche per animali da allevamento (ovini, bovini, equini, suini etc): un\u2019offerta competente e un punto di appoggio per le attivit\u00e0 agricole della zona circostante.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14171 size-full\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/05\/SCAFFALI-1-768x432-1.jpeg\" alt=\"\" width=\"1200\" height=\"675\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/05\/SCAFFALI-1-768x432-1.jpeg 1200w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/05\/SCAFFALI-1-768x432-1-600x338.jpeg 600w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/05\/SCAFFALI-1-768x432-1-300x169.jpeg 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/05\/SCAFFALI-1-768x432-1-1024x576.jpeg 1024w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/05\/SCAFFALI-1-768x432-1-768x432.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prima visita al nuovo punto vendita Giulius tra farmacia, salone di bellezza, gelati, guinzagli, valigie e cappotti per animali.<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[121],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - 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