{"id":14195,"date":"2023-05-09T17:55:56","date_gmt":"2023-05-09T15:55:56","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=14195"},"modified":"2023-05-19T18:01:34","modified_gmt":"2023-05-19T16:01:34","slug":"cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/","title":{"rendered":"Cento brand senza etichetta: la moda di Yolo debutta a Milano."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14196 size-full\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/yolo-milano-unbranded-fashion-1-2048x1685-1.jpeg\" alt=\"Cento brand senza etichetta: la moda di Yolo debutta a Milano\" width=\"1200\" height=\"987\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/yolo-milano-unbranded-fashion-1-2048x1685-1.jpeg 1200w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/yolo-milano-unbranded-fashion-1-2048x1685-1-600x494.jpeg 600w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/yolo-milano-unbranded-fashion-1-2048x1685-1-300x247.jpeg 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/yolo-milano-unbranded-fashion-1-2048x1685-1-1024x842.jpeg 1024w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/yolo-milano-unbranded-fashion-1-2048x1685-1-768x632.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4>\n<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #00db96\">\n\tL<\/span>a novit\u00e0 dello shopping milanese \u00e8 un multimarca che nasconde i marchi e invita a liberarsi dalle etichette per seguire il proprio istinto.<\/h4>\n<p>&nbsp;<\/p>\n<p>Se davvero \u00e8 possibile identificarsi al 100% con la personalit\u00e0 di un grande marchio della moda,\u00a0<a href=\"https:\/\/www.yolostore.it\/\" target=\"_blank\" rel=\"noopener\">il nuovo concept <\/a> di Yolo metter\u00e0 alla prova le nostre vere affinit\u00e0. Nel colorato punto vendita apparso a Milano in piazza San Giorgio (circa duecento metri quadrati affacciati su via Torino e divisi su due piani) i grandi marchi della moda si spogliano dalle loro griffe e si affidano ciecamente alla scelta dei clienti, privi di qualunque condizionamento che non sia il proprio gusto personale. Non si tratta dunque di una semplice linea \u201cno logo\u201d, ma di un\u2019originale operazione di <em>debranding<\/em>\u00a0che coinvolge cento marchi nazionali e internazionali (segreti, per il momento) e consente a Yolo di vendere i loro capi, non riconoscibili attraverso alcun segno distintivo. Gli abiti sono divisi per taglia e spesso seguono un sotto-ordine cromatico che permette di scorrere \u2013 e instagrammare \u2013 le varie sfumature di ogni tinta. La sensazione immediata rimanda al\u00a0<em>second-hand<\/em>: gli abiti costano poco (dai nove euro in su) ma sono di prima mano; sono ordinatamente divisi per taglia, ma sembrano tutti pezzi unici. Una via di mezzo tra H&amp;M e una ricercata boutique del vintage?<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14199 aligncenter\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/yolo-milano-unbranded-fashion-3.jpeg\" alt=\"yolo\" width=\"1200\" height=\"817\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/yolo-milano-unbranded-fashion-3.jpeg 1200w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/yolo-milano-unbranded-fashion-3-600x409.jpeg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>I mantra all\u2019interno dello spazio di vendita sono: \u201cUnbrand Yourself\u201d, \u201cLiberati da ogni etichetta\u201d, \u201cDiventa il tuo brand\u201d. Yolo significa \u201cYou live only once\u201d e\u00a0<a href=\"https:\/\/www.vanityfair.it\/article\/yolo-primo-unbranded-store-italiano\" target=\"_blank\" rel=\"noopener\">incarna una corrente di pensiero diffusa tra i Millennials<\/a>\u00a0che si sentono frustrati all\u2019idea di lavorare per produrre e consumare, e sono alla ricerca di nuove esperienze di valore. Se il taglio dell\u2019assortimento \u00e8 chiaramente femminile, rimarcato da una\u00a0<em>full-immersion<\/em>\u00a0nel colore rosa, non mancano le aperture a un approccio fluido e \u201copen-type\u201d. Grande evidenza, entrando nel punto vendita, \u00e8 data al motto \u201cAutentic\u0259, Liber\u0259!\u201d: uno stimolo alla libert\u00e0 di espressione, fedele (con lo schwa) alle nuove formule grammaticali non discriminanti. Al piano sotterraneo, due cabine del telefono in stile British invitano alla prova e alla foto ricordo. Dietro la cassa, un gioco da Luna Park strizza l\u2019occhio ai clienti pi\u00f9 giovani: con una spesa minima di cinquanta euro, \u00e8 possibile mettere alla prova la mira con un fucile che spara palline di gomma, e portarsi a casa il gadget (questa volta s\u00ec, brandizzato YOLO) che cade a terra sotto il colpo fortunato.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14206 size-full\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/yolo-milano-unbranded-fashion-2-1024x768-1.jpeg\" alt=\"yolo milano\" width=\"1200\" height=\"900\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/yolo-milano-unbranded-fashion-2-1024x768-1.jpeg 1200w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/yolo-milano-unbranded-fashion-2-1024x768-1-600x450.jpeg 600w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/yolo-milano-unbranded-fashion-2-1024x768-1-300x225.jpeg 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/yolo-milano-unbranded-fashion-2-1024x768-1-1024x768.jpeg 1024w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/yolo-milano-unbranded-fashion-2-1024x768-1-768x576.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se davvero \u00e8 possibile identificarsi al 100% con la personalit\u00e0 di un grande marchio della moda, il nuovo concept di Yolo metter\u00e0 alla prova le nostre vere affinit\u00e0.<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[121],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cento brand senza etichetta: la moda di Yolo debutta a Milano. - Altavia Watch<\/title>\n<meta name=\"description\" content=\"Se davvero \u00e8 possibile identificarsi al 100% con la personalit\u00e0 di un grande marchio della moda, il nuovo concept di Yolo metter\u00e0 alla prova le nostre vere affinit\u00e0.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cento brand senza etichetta: la moda di Yolo debutta a Milano. - Altavia Watch\" \/>\n<meta property=\"og:description\" content=\"Se davvero \u00e8 possibile identificarsi al 100% con la personalit\u00e0 di un grande marchio della moda, il nuovo concept di Yolo metter\u00e0 alla prova le nostre vere affinit\u00e0.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia Watch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/altavia.watch\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-09T15:55:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-19T16:01:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/yolo-milano-unbranded-fashion-1-2048x1685-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"987\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giorgio Montolivo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/yolo-milano-unbranded-fashion-1-2048x1685-1.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@AltaviaWatch\" \/>\n<meta name=\"twitter:site\" content=\"@AltaviaWatch\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giorgio Montolivo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/\"},\"author\":{\"name\":\"Giorgio Montolivo\",\"@id\":\"https:\/\/altaviawatch.com\/it\/#\/schema\/person\/ca8ea3949261e280e1018893d1c098f2\"},\"headline\":\"Cento brand senza etichetta: la moda di Yolo debutta a Milano.\",\"datePublished\":\"2023-05-09T15:55:56+00:00\",\"dateModified\":\"2023-05-19T16:01:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/\"},\"wordCount\":419,\"publisher\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/yolo-milano-unbranded-fashion-1-2048x1685-1.jpeg\",\"articleSection\":[\".store-telling\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/\",\"url\":\"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/\",\"name\":\"Cento brand senza etichetta: la moda di Yolo debutta a Milano. - Altavia Watch\",\"isPartOf\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/yolo-milano-unbranded-fashion-1-2048x1685-1.jpeg\",\"datePublished\":\"2023-05-09T15:55:56+00:00\",\"dateModified\":\"2023-05-19T16:01:34+00:00\",\"description\":\"Se davvero \u00e8 possibile identificarsi al 100% con la personalit\u00e0 di un grande marchio della moda, il nuovo concept di Yolo metter\u00e0 alla prova le nostre vere affinit\u00e0.\",\"breadcrumb\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/#primaryimage\",\"url\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/yolo-milano-unbranded-fashion-1-2048x1685-1.jpeg\",\"contentUrl\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/yolo-milano-unbranded-fashion-1-2048x1685-1.jpeg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/altaviawatch.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cento brand senza etichetta: la moda di Yolo debutta a Milano.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/altaviawatch.com\/it\/#website\",\"url\":\"https:\/\/altaviawatch.com\/it\/\",\"name\":\"Altavia Watch\",\"description\":\"Retail, innovazione, sostenibilit\u00e0, futuro. For Humans.\",\"publisher\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/altaviawatch.com\/it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/altaviawatch.com\/it\/#organization\",\"name\":\"Altavia Watch\",\"url\":\"https:\/\/altaviawatch.com\/it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/altaviawatch.com\/it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/04\/Altavia_Watch-green.png\",\"contentUrl\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/04\/Altavia_Watch-green.png\",\"width\":400,\"height\":51,\"caption\":\"Altavia Watch\"},\"image\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/altavia.watch\",\"https:\/\/x.com\/AltaviaWatch\",\"https:\/\/www.linkedin.com\/company\/altavia-watch\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/altaviawatch.com\/it\/#\/schema\/person\/ca8ea3949261e280e1018893d1c098f2\",\"name\":\"Giorgio Montolivo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/altaviawatch.com\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/04\/Giorgio.jpeg\",\"contentUrl\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/04\/Giorgio.jpeg\",\"caption\":\"Giorgio Montolivo\"},\"url\":\"https:\/\/altaviawatch.com\/it\/author\/giorgio\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cento brand senza etichetta: la moda di Yolo debutta a Milano. - Altavia Watch","description":"Se davvero \u00e8 possibile identificarsi al 100% con la personalit\u00e0 di un grande marchio della moda, il nuovo concept di Yolo metter\u00e0 alla prova le nostre vere affinit\u00e0.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/","og_locale":"it_IT","og_type":"article","og_title":"Cento brand senza etichetta: la moda di Yolo debutta a Milano. - Altavia Watch","og_description":"Se davvero \u00e8 possibile identificarsi al 100% con la personalit\u00e0 di un grande marchio della moda, il nuovo concept di Yolo metter\u00e0 alla prova le nostre vere affinit\u00e0.","og_url":"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/","og_site_name":"Altavia Watch","article_publisher":"https:\/\/www.facebook.com\/altavia.watch","article_published_time":"2023-05-09T15:55:56+00:00","article_modified_time":"2023-05-19T16:01:34+00:00","og_image":[{"width":1200,"height":987,"url":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/yolo-milano-unbranded-fashion-1-2048x1685-1.jpeg","type":"image\/jpeg"}],"author":"Giorgio Montolivo","twitter_card":"summary_large_image","twitter_image":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/yolo-milano-unbranded-fashion-1-2048x1685-1.jpeg","twitter_creator":"@AltaviaWatch","twitter_site":"@AltaviaWatch","twitter_misc":{"Scritto da":"Giorgio Montolivo","Tempo di lettura stimato":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/#article","isPartOf":{"@id":"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/"},"author":{"name":"Giorgio Montolivo","@id":"https:\/\/altaviawatch.com\/it\/#\/schema\/person\/ca8ea3949261e280e1018893d1c098f2"},"headline":"Cento brand senza etichetta: la moda di Yolo debutta a Milano.","datePublished":"2023-05-09T15:55:56+00:00","dateModified":"2023-05-19T16:01:34+00:00","mainEntityOfPage":{"@id":"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/"},"wordCount":419,"publisher":{"@id":"https:\/\/altaviawatch.com\/it\/#organization"},"image":{"@id":"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/#primaryimage"},"thumbnailUrl":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/yolo-milano-unbranded-fashion-1-2048x1685-1.jpeg","articleSection":[".store-telling"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/","url":"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/","name":"Cento brand senza etichetta: la moda di Yolo debutta a Milano. - Altavia Watch","isPartOf":{"@id":"https:\/\/altaviawatch.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/#primaryimage"},"image":{"@id":"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/#primaryimage"},"thumbnailUrl":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/yolo-milano-unbranded-fashion-1-2048x1685-1.jpeg","datePublished":"2023-05-09T15:55:56+00:00","dateModified":"2023-05-19T16:01:34+00:00","description":"Se davvero \u00e8 possibile identificarsi al 100% con la personalit\u00e0 di un grande marchio della moda, il nuovo concept di Yolo metter\u00e0 alla prova le nostre vere affinit\u00e0.","breadcrumb":{"@id":"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/#primaryimage","url":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/yolo-milano-unbranded-fashion-1-2048x1685-1.jpeg","contentUrl":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/yolo-milano-unbranded-fashion-1-2048x1685-1.jpeg"},{"@type":"BreadcrumbList","@id":"https:\/\/altaviawatch.com\/it\/retail-experiences\/store-telling\/cento-brand-senza-etichetta-la-moda-di-yolo-debutta-a-milano-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/altaviawatch.com\/it\/"},{"@type":"ListItem","position":2,"name":"Cento brand senza etichetta: la moda di Yolo debutta a Milano."}]},{"@type":"WebSite","@id":"https:\/\/altaviawatch.com\/it\/#website","url":"https:\/\/altaviawatch.com\/it\/","name":"Altavia Watch","description":"Retail, innovazione, sostenibilit\u00e0, futuro. For Humans.","publisher":{"@id":"https:\/\/altaviawatch.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/altaviawatch.com\/it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/altaviawatch.com\/it\/#organization","name":"Altavia Watch","url":"https:\/\/altaviawatch.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/altaviawatch.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/04\/Altavia_Watch-green.png","contentUrl":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2022\/04\/Altavia_Watch-green.png","width":400,"height":51,"caption":"Altavia Watch"},"image":{"@id":"https:\/\/altaviawatch.com\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/altavia.watch","https:\/\/x.com\/AltaviaWatch","https:\/\/www.linkedin.com\/company\/altavia-watch\/"]},{"@type":"Person","@id":"https:\/\/altaviawatch.com\/it\/#\/schema\/person\/ca8ea3949261e280e1018893d1c098f2","name":"Giorgio Montolivo","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/altaviawatch.com\/it\/#\/schema\/person\/image\/","url":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/04\/Giorgio.jpeg","contentUrl":"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/04\/Giorgio.jpeg","caption":"Giorgio Montolivo"},"url":"https:\/\/altaviawatch.com\/it\/author\/giorgio\/"}]}},"_links":{"self":[{"href":"https:\/\/altaviawatch.com\/it\/wp-json\/wp\/v2\/posts\/14195"}],"collection":[{"href":"https:\/\/altaviawatch.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/altaviawatch.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/altaviawatch.com\/it\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/altaviawatch.com\/it\/wp-json\/wp\/v2\/comments?post=14195"}],"version-history":[{"count":0,"href":"https:\/\/altaviawatch.com\/it\/wp-json\/wp\/v2\/posts\/14195\/revisions"}],"wp:attachment":[{"href":"https:\/\/altaviawatch.com\/it\/wp-json\/wp\/v2\/media?parent=14195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/altaviawatch.com\/it\/wp-json\/wp\/v2\/categories?post=14195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/altaviawatch.com\/it\/wp-json\/wp\/v2\/tags?post=14195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}