{"id":14216,"date":"2023-01-19T18:11:58","date_gmt":"2023-01-19T17:11:58","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=14216"},"modified":"2023-05-19T18:16:53","modified_gmt":"2023-05-19T16:16:53","slug":"da-gattinoni-a-costa-crociere-la-svolta-green-del-turismo","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/tales-of-human-retail\/green-human-retail\/da-gattinoni-a-costa-crociere-la-svolta-green-del-turismo\/","title":{"rendered":"Da Gattinoni a Costa Crociere: la svolta green del turismo."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14217 size-full aligncenter\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/enoturismo-turismo-bit-altavia.png\" alt=\"Da Gattinoni a Costa Crociere: la svolta green del turismo\" width=\"1200\" height=\"796\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/enoturismo-turismo-bit-altavia.png 1200w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/enoturismo-turismo-bit-altavia-600x398.png 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4>\n<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #00db96\">\n\tG<\/span>li operatori del turismo guardano al 2023 con ottimismo. La conferma arriva anche dai nuovi dati del BIT, con sostenibilit\u00e0 e digitalizzazione a guidare il business.<\/h4>\n<p>&nbsp;<\/p>\n<div class=\"row\">\n<div class=\"col-sm-8 offset-sm-2\">\n<h3>Aspettando il BIT 2023.<\/h3>\n<p>&nbsp;<\/p>\n<p>Nel 2023 il numero di turisti internazionali torner\u00e0 ai livelli pre-pandemia,\u00a0<a href=\"https:\/\/stream24.ilsole24ore.com\/video\/italia\/turismo-ad-fiera-milano-nel-2022-europa-585-milioni-turisti\/AEfi8gdC\" target=\"_blank\" rel=\"noopener\">ha riportato Luca Palermo<\/a>, amministratore delegato di FieraMilano, in un\u2019inaspettata videocall dal tram durante l\u2019evento di presentazione del Bit, che si svolge a Milano tra il 12 e il 14 febbraio. L\u2019Europa con 585 milioni di visitatori rimane la meta pi\u00f9 ambita.<\/p>\n<p>&nbsp;<\/p>\n<h3>Gattinoni carbon neutral.<\/h3>\n<p>&nbsp;<\/p>\n<p>Il gruppo Gattinoni\u00a0<a href=\"https:\/\/www.guidaviaggi.it\/2023\/01\/20\/gattinoni-porta-a-bit-2023-le-sue-proposte-sostenibili\/\" target=\"_blank\" rel=\"noopener\">presenter\u00e0 al Bit le sue proposte sostenibili<\/a>. L\u2019azienda che propone vacanze in luoghi ancora poco battuti dalle maggiori rotte turistiche, come Botswana e Uzbekistan, si fa portavoce di un turismo rispettoso, non invasivo per l\u2019ambiente e per le popolazioni locali. Isabella Maggi, direttore marketing, ha raccontato l\u2019offerta di Gattinoni come un contenuto fortemente personalizzato grazie anche all\u2019apparato digital del gruppo, che da quest\u2019anno proporr\u00e0 ai clienti pacchetti di viaggio carbon neutral.<\/p>\n<p>&nbsp;<\/p>\n<h3>Enel e Costa Crociere uniti per la sostenibilit\u00e0.<\/h3>\n<p>&nbsp;<\/p>\n<p>Nicola Lanzetta e Mario Zanetti, direttori generali di Enel e Costa Crociere, hanno siglato\u00a0<a href=\"https:\/\/motori.ilmessaggero.it\/nautica\/crociere_impatto_zero_msc_aggiorna_tutta_flotta_msc_euribia-7180196.html\" target=\"_blank\" rel=\"noopener\">un protocollo di intesa per favorire la mobilit\u00e0 marittima sostenibile<\/a>. Il progetto, inizialmente, vedr\u00e0 gli sforzi concentrati nella riduzione delle emissioni delle navi in fase di entrata-uscita dal porto e di sosta in banchina, ma l\u2019obiettivo finale, come racconta Zanetti, \u00e8 di arrivare a produrre navi a zero emissioni entro il 2050.<\/p>\n<p>&nbsp;<\/p>\n<h3>L\u2019enoturismo nel 2023.<\/h3>\n<p>&nbsp;<\/p>\n<p>Per Donatella Cinelli Colombini, produttrice vinicola e presidente uscente di Donne Del Vino,\u00a0<a href=\"https:\/\/www.italiaatavola.net\/tendenze-mercato\/horeca-turismo\/2023\/1\/26\/piu-esperienze-meno-vino-come-sara-l-enoturismo-nel-2023\/93633\/\" target=\"_blank\" rel=\"noopener\">il turismo vinicolo italiano \u00e8 sempre pi\u00f9 minacciato dalla concorrenza degli altri paesi<\/a>. Risulta in calo il numero di turisti appassionati o esperti che scelgono una localit\u00e0 a partire dal vino, mentre aumentano quelli che cercano un soggiorno appagante \u201cnel complesso\u201d, cos\u00ec da far crescere il business di strutture che attraggono visitatori senza particolari meriti nella produzione. Per gestire meglio il rapporto con i clienti si guarda dunque a \u201cnuovi mezzi\u201d (come CRM e marketing), in un settore rimasto per anni legato a sistemi di comunicazione tradizionali. Colombini identifica quattro tipologie di clienti (l\u2019esperto, il turista l\u2019alto spendente e il \u201dtalebano\u201d) e illustra alcune possibili soluzioni per un\u2019offerta innovativa, fatta anche di momenti di cultura e di svago. L\u2019obiettivo per tutti \u00e8 offrire un\u2019esperienza completa, appagante e coinvolgente. Oltre alla qualit\u00e0 del vino.<\/p>\n<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col-sm-8 offset-sm-2\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gli operatori del turismo guardano al 2023 con ottimismo. La conferma arriva anche dai nuovi dati del BIT&#8230;<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[129],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Da Gattinoni a Costa Crociere: la svolta green del turismo. - Altavia Watch<\/title>\n<meta name=\"description\" content=\"Gli operatori del turismo guardano al 2023 con ottimismo. 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