{"id":14221,"date":"2023-01-13T18:17:20","date_gmt":"2023-01-13T17:17:20","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=14221"},"modified":"2023-05-19T18:25:08","modified_gmt":"2023-05-19T16:25:08","slug":"pirelli-in-volata-green","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/tales-of-human-retail\/green-human-retail\/pirelli-in-volata-green\/","title":{"rendered":"Pirelli in volata green."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14222 size-full aligncenter\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/pirelli-automotive-bici-pneumatici-altavia.jpeg\" alt=\"\" width=\"1200\" height=\"679\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/pirelli-automotive-bici-pneumatici-altavia.jpeg 1200w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/pirelli-automotive-bici-pneumatici-altavia-600x340.jpeg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4>\n<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #00db96\">\n\tL<\/span>a scelta del celebre marchio di investire nel mondo bici guarda al futuro e alla sostenibilit\u00e0.<\/h4>\n<p>&nbsp;<\/p>\n<p>Negli ultimi anni il commercio delle biciclette ha vissuto un periodo di crescita intensa, cominciato nel 2020 quando i consumatori, limitati nelle possibilit\u00e0 di attivit\u00e0 ludiche e sportive a causa della pandemia, hanno visto nei mezzi a due ruote una delle poche possibilit\u00e0 di svago, incoraggiati anche dai bonus mobilit\u00e0 del governo.<a href=\"http:\/\/www.ancma.it\/mercato-bici-2021-le-vendite-sfiorano-i-numeri-record-dellanno-precedente\/\" target=\"_blank\" rel=\"noopener\">\u00a0Il 2021 ha confermato questo trend positivo,\u00a0<\/a>con un calo del solo 2% nelle vendite, mentre il 2022 \u00e8 stato di assestamento. E molte aziende, dopo i grandi volumi di vendite dei due anni precedenti, hanno dovuto rivedere alcune previsioni e segnalato le prime difficolt\u00e0 dovute alle eccessive giacenze di magazzino. Il 2023 si rivela cos\u00ec un anno di importanza cruciale per questo settore: se infatti, anche a causa dei tagli alla mobilit\u00e0 sostenibile decisi dall\u2019ultima finanziaria,<a href=\"https:\/\/www.ilsole24ore.com\/art\/l-allarme-shimano-il-mercato-bicicletta-si-sta-stabilizzando-AE7dT8YB\" target=\"_blank\" rel=\"noopener\">\u00a0diversi player esprimono adesso preoccupazion<\/a>e e cercano nuove possibilit\u00e0, sono d\u2019altra parte in molti a\u00a0 vedere ancora nelle due ruote una concreta possibilit\u00e0 di crescita sul lungo termine.<\/p>\n<p>\u00c8 il caso di Pirelli, che ha (ri)visto nella bici un elemento promettente per la sua crescita. Per il celebre marchio di pneumatici, fondato a Milano nel 1872, la bicicletta rappresenta in effetti un ritorno alle origini, dal momento che il primo pneumatico fabbricato da Pirelli era destinato al velocipede.<a href=\"https:\/\/press.pirelli.com\/it\/al-via-la-produzione-di-pneumatici-cycling-nella-fabbrica-pirelli-di-bollate\/\" target=\"_blank\" rel=\"noopener\">\u00a0E a marzo 2022, Pirelli ha quindi riaperto nella sua storica fabbrica di Bollate\u00a0<\/a>uno stabilimento ultramoderno dedicato esclusivamente al mondo delle due ruote a pedali. Ha potuto cos\u00ec trasferire alla bici le competenze tecniche che hanno reso il marchio un punto di riferimento dell\u2019automotive, integrato da un servizio clienti adatto a soddisfare la richiesta di alte prestazioni di un pubblico esigente come quello dei cicloamatori.<\/p>\n<p>La scelta di Pirelli di investire in veicoli a zero emissioni si inserisce in un contesto strategico molto pi\u00f9 ampio, che prende sul serio la sostenibilit\u00e0 e solo pochi giorni fa ha portato l\u2019azienda \u2013\u00a0<a href=\"https:\/\/www.repubblica.it\/motori\/sezioni\/attualita\/2022\/03\/21\/news\/al_via_nella_fabbrica_pirelli_di_bollate_la_produzione_di_pneumatici_bici-341052166\/\" target=\"_blank\" rel=\"noopener\">prima nel settore\u00a0<i>tyre<\/i>\u00a0\u2013 a emettere obbligazioni \u201c<i>sustainability-linked<\/i><\/a>\u201c, ovvero parametrate a obiettivi di riduzione delle emissioni (da gas serra: scope 1 e 2; da materie prime acquistate: scope 3) da raggiungere entro il 2025. Coerente a una cultura che vede nel potenziamento della mobilit\u00e0 dolce una chance di progresso, Milano \u00e8 un punto di passaggio anche per il<a href=\"https:\/\/www.milanocittastato.it\/trasporti\/avanzano-i-lavori-per-vento-la-super-ciclabile-da-venezia-a-torino\/\" target=\"_blank\" rel=\"noopener\">\u00a0progetto della ciclovia VenTo,<\/a>\u00a0ininterrotta pista ciclabile da Venezia a Torino, lunga 705 km di cui 264 in aree naturali protette, che si allaccia alla \u201cstrada del Mediterraneo\u201d \u2013 lunga 4.000 km \u2013 del programma europeo EuroVelo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pirelli ha riaperto nella sua fabbrica di Bollate uno stabilimento ultramoderno dedicato esclusivamente al mondo delle due ruote a pedali.<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[129],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pirelli in volata green. - Altavia Watch<\/title>\n<meta name=\"description\" content=\"Pirelli ha riaperto nella sua fabbrica di Bollate uno stabilimento ultramoderno dedicato esclusivamente al mondo delle due ruote a pedali.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altaviawatch.com\/it\/tales-of-human-retail\/green-human-retail\/pirelli-in-volata-green\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pirelli in volata green. - Altavia Watch\" \/>\n<meta property=\"og:description\" content=\"Pirelli ha riaperto nella sua fabbrica di Bollate uno stabilimento ultramoderno dedicato esclusivamente al mondo delle due ruote a pedali.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altaviawatch.com\/it\/tales-of-human-retail\/green-human-retail\/pirelli-in-volata-green\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia Watch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/altavia.watch\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-13T17:17:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-19T16:25:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/pirelli-automotive-bici-pneumatici-altavia.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"679\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicola Mamo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/pirelli-automotive-bici-pneumatici-altavia.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@AltaviaWatch\" \/>\n<meta name=\"twitter:site\" content=\"@AltaviaWatch\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicola Mamo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/altaviawatch.com\/it\/tales-of-human-retail\/green-human-retail\/pirelli-in-volata-green\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/tales-of-human-retail\/green-human-retail\/pirelli-in-volata-green\/\"},\"author\":{\"name\":\"Nicola Mamo\",\"@id\":\"https:\/\/altaviawatch.com\/it\/#\/schema\/person\/49a04214685b7203cb80dbf8e0e35fbd\"},\"headline\":\"Pirelli in volata green.\",\"datePublished\":\"2023-01-13T17:17:20+00:00\",\"dateModified\":\"2023-05-19T16:25:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/tales-of-human-retail\/green-human-retail\/pirelli-in-volata-green\/\"},\"wordCount\":421,\"publisher\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/tales-of-human-retail\/green-human-retail\/pirelli-in-volata-green\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/pirelli-automotive-bici-pneumatici-altavia.jpeg\",\"articleSection\":[\".green &amp; 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