\n\tL<\/span>a crisi energetica e quella climatica impongono un profondo cambiamento di strategia da parte degli operatori del settore retail. E Natale pu\u00f2 essere il momento giusto per cominciare a farlo davvero.<\/h4>\n <\/p>\n
Panettoni e pandori che spuntano lungo le corsie dei supermercati, primi spot e offerte in mailbox sui regali di Natale, agrifoglio e ghirlande che cominciano a far capolino in qualche negozio. Le offerte natalizie a fine Ottobre\/primi di Novembre ci sono sempre state, quello che \u201cfa strano\u201d \u00e8 vederle mentre le persone festeggiano il ponte di Ognissanti facendo il bagno (in Liguria, non in Sicilia) o scorazzando per sentieri di montagna in maglietta.<\/p>\n
Qualche tempo fa fece scalpore un titolo della rivista online Politico che, ancora nel 2019, defin\u00ec il Natale\u00a0the world\u2019s greatest annual environmental disaster<\/i>. Un\u2019immagine un po\u2019 forte, ma pi\u00f9 che mai attuale se pensiamo ai consumi energetici di luminarie, alberi di Natale, addobbi nei negozi che quest\u2019anno saranno pi\u00f9 pesanti e pi\u00f9 stridenti, guardando sia lo scenario geopolitico che quello climatico.<\/p>\n
Alcuni Comuni stanno rinunciando alle decorazioni luminose, altri stanno pensando a come renderle pi\u00f9 sostenibili e a impatto ridotto. E cos\u00ec stanno facendo anche molte catene e molti attori della GDO. Una soluzione che fa pensare: ridurre i consumi energetici, pensando al bene della Comunit\u00e0 di riferimento, pu\u00f2 diventare una modalit\u00e0 per coinvolgere stakeholder e per attrarre nuovi clienti, fidelizzando quelli esistenti. Greenwashing? No. Piuttosto un bagno di realt\u00e0, sotto un inedito sole novembrino.<\/p>\n","protected":false},"excerpt":{"rendered":"
Natale pu\u00f2 essere il momento giusto per cominciare a farlo davvero. <\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[129],"tags":[],"acf":[],"yoast_head":"\n
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<\/p>\n