{"id":14285,"date":"2023-03-27T10:43:53","date_gmt":"2023-03-27T08:43:53","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=14285"},"modified":"2023-05-21T10:48:39","modified_gmt":"2023-05-21T08:48:39","slug":"etichette-dalla-ue-una-stretta-anti-green-washing","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/tales-of-human-retail\/green-human-retail\/etichette-dalla-ue-una-stretta-anti-green-washing\/","title":{"rendered":"Etichette, dalla UE una stretta anti green washing."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-14286 size-full\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/etichetta-carbon-altavia.jpeg\" alt=\"Etichette, dalla UE una stretta anti green washing\" width=\"1200\" height=\"801\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/etichetta-carbon-altavia.jpeg 1200w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/etichetta-carbon-altavia-600x401.jpeg 600w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/etichetta-carbon-altavia-300x200.jpeg 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/etichetta-carbon-altavia-1024x684.jpeg 1024w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/etichetta-carbon-altavia-768x513.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4>\n<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #00db96\">\n\tL<\/span>e informazioni destinate al consumatore hanno un ruolo centrale nella trasformazione dell\u2019industria alimentare, ma sono anche la fonte di accesi scontri. Dalla data di scadenza alle propriet\u00e0 nutritive, ecco le nuove regole in arrivo.<\/h4>\n<p>&nbsp;<\/p>\n<p>La Commissione Europea nei giorni scorsi ha presentato la direttiva<a href=\"https:\/\/environment.ec.europa.eu\/topics\/circular-economy\/green-claims_en\" target=\"_blank\" rel=\"noopener\">\u00a0Green\u00a0Claims<\/a>, con l\u2019obiettivo di porre un freno alle false o vaghe dichiarazioni di produzione sostenibile pronunciate da molte aziende. Le definizioni di prodotto \u201ceco\u201d, \u201cbio\u201d, o \u201ca ridotta impronta climatica\u201d a breve potrebbero richiedere il supporto di adeguate prove scientifiche, e la certificazione di enti prestabiliti. A sostegno di questa proposta la Commissione ha presentato i risultati di\u00a0<a href=\"https:\/\/www.rinnovabili.it\/ambiente\/politiche-ambientali\/greenwashing-in-etichetta-direttiva-ue\/\" target=\"_blank\" rel=\"noopener\">uno studio del 2020<\/a>, da cui emerge come nel 53,3% dei casi le informazioni fornite in etichetta siano vaghe, fuorvianti o infondate. E nel 40% addirittura completamente prive di fondamento.<\/p>\n<p>La direttiva \u00e8 stata presentata dalla Consulta pochi giorni dopo una proposta di modifica delle regole sulla data di scadenza del prodotto: i Governi sono stati invitati ad aggiungere, accanto alla dicitura \u201cda consumarsi preferibilmente entro il\u2026\u201d, quella di \u201cbuono fino a..\u201d, per ridurre gli sprechi alimentari.<\/p>\n<p>I due interventi della Commissione confermano l\u2019importante ruolo dell\u2019etichetta nella strategia\u00a0<a href=\"https:\/\/food.ec.europa.eu\/horizontal-topics\/farm-fork-strategy_en\" target=\"_blank\" rel=\"noopener\">From farm to fork<\/a>, il grande piano di innovazione dell\u2019industria alimentare che \u00e8 parte integrante del\u00a0<a href=\"https:\/\/commission.europa.eu\/strategy-and-policy\/priorities-2019-2024\/european-green-deal_it\" target=\"_blank\" rel=\"noopener\"><em>Green Deal<\/em><\/a>, l\u2019accordo di azzeramento delle emissioni di CO2 entro il 2050.\u00a0Una corretta e completa informazione del consumatore \u00e8 secondo l\u2019Unione Europea, una delle prime condizioni per la scelta di un\u2019alimentazione pi\u00f9 sana e pi\u00f9 sostenibile. Ma, proprio per questo motivo, le informazioni sull\u2019etichetta, da qualche anno, sono oggetto di un ampio dibattito per individuare quale sia il pi\u00f9 sistema pi\u00f9 efficace per\u00a0 una comunicazione del prodotto veritiera e trasparente. Al\u00a0<a href=\"https:\/\/www.startmag.it\/sanita\/che-cosa-succedera-ai-prodotti-italiani-con-il-nutriscore\/\" target=\"_blank\" rel=\"noopener\">Nutriscore<\/a>, il sistema a semaforo indicato dalla UE, che divide gli alimenti in tre fasce di colore, a seconda del loro impatto sulla salute, un nutrito gruppo di Stati, tra cui l\u2019Italia, contesta un\u2019eccessiva generalizzazione e la potenziale discriminazione di prodotti dannosi solo se assunti in quantit\u00e0 eccessive.<\/p>\n<p>Come possibile alternativa ai colori del Nutriscore \u00e8 stato quindi proposto i<a href=\"https:\/\/www.mise.gov.it\/it\/nutrinform-battery\" target=\"_blank\" rel=\"noopener\">l Nutrinform Battery<\/a>. Il sistema a batteria prevede informazioni pi\u00f9 dettagliate, valutando i singoli macro nutrienti del prodotto alimentare e indicando il loro apporto al fabbisogno giornaliero della persona media.\u00a0Entrambi i sistemi presentano<a href=\"https:\/\/www.italiaatavola.net\/professioni\/gestione-formazione\/nutri-score-nutrinform-battery-sistemi-diversi-per-informare-consumatore\/87513\/\" target=\"_blank\" rel=\"noopener\">\u00a0punti di forza e di debolezza<\/a>. Alla facilit\u00e0 e immediatezza di lettura del Nutriscore viene contrapposta la precisione dei dati del Nutrinform,\u00a0ma il confronto tra i due modelli aiuta a capire come rinnovare l\u2019 industria alimentare significhi anche saper bilanciare importanti interessi spesso contrapposti, per un pi\u00f9 importante bene collettivo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dalla data di scadenza alle propriet\u00e0 nutritive, ecco le nuove regole in arrivo.<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[129],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Etichette, dalla UE una stretta anti green washing. - Altavia Watch<\/title>\n<meta name=\"description\" content=\"Dalla data di scadenza alle propriet\u00e0 nutritive, ecco le nuove regole in arrivo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altaviawatch.com\/it\/tales-of-human-retail\/green-human-retail\/etichette-dalla-ue-una-stretta-anti-green-washing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etichette, dalla UE una stretta anti green washing. - Altavia Watch\" \/>\n<meta property=\"og:description\" content=\"Dalla data di scadenza alle propriet\u00e0 nutritive, ecco le nuove regole in arrivo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altaviawatch.com\/it\/tales-of-human-retail\/green-human-retail\/etichette-dalla-ue-una-stretta-anti-green-washing\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia Watch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/altavia.watch\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-27T08:43:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-21T08:48:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/etichetta-carbon-altavia.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"801\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicola Mamo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/etichetta-carbon-altavia.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@AltaviaWatch\" \/>\n<meta name=\"twitter:site\" content=\"@AltaviaWatch\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicola Mamo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/altaviawatch.com\/it\/tales-of-human-retail\/green-human-retail\/etichette-dalla-ue-una-stretta-anti-green-washing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/tales-of-human-retail\/green-human-retail\/etichette-dalla-ue-una-stretta-anti-green-washing\/\"},\"author\":{\"name\":\"Nicola Mamo\",\"@id\":\"https:\/\/altaviawatch.com\/it\/#\/schema\/person\/49a04214685b7203cb80dbf8e0e35fbd\"},\"headline\":\"Etichette, dalla UE una stretta anti green washing.\",\"datePublished\":\"2023-03-27T08:43:53+00:00\",\"dateModified\":\"2023-05-21T08:48:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/tales-of-human-retail\/green-human-retail\/etichette-dalla-ue-una-stretta-anti-green-washing\/\"},\"wordCount\":447,\"publisher\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/tales-of-human-retail\/green-human-retail\/etichette-dalla-ue-una-stretta-anti-green-washing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/05\/etichetta-carbon-altavia.jpeg\",\"articleSection\":[\".green &amp; 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