{"id":16155,"date":"2023-06-22T15:57:28","date_gmt":"2023-06-22T13:57:28","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=16155"},"modified":"2023-06-23T16:37:42","modified_gmt":"2023-06-23T14:37:42","slug":"social-media-shopping-in-live-streaming-e-nuove-funzioni-per-ladvertising","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/retailtoday\/qualche-notizia-su\/social-media-shopping-in-live-streaming-e-nuove-funzioni-per-ladvertising\/","title":{"rendered":"Social media: shopping in live streaming e nuove funzioni per l\u2019advertising"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16156 size-full\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/06\/social-media-tiktok-trendy-beat-social-commerce-live-streaming-shopping-altavia-watch.jpeg\" alt=\"social-media-tiktok-trendy-beat-social-commerce-live-streaming-shopping-altavia-watch.jpeg\" width=\"900\" height=\"506\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/06\/social-media-tiktok-trendy-beat-social-commerce-live-streaming-shopping-altavia-watch.jpeg 900w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/06\/social-media-tiktok-trendy-beat-social-commerce-live-streaming-shopping-altavia-watch-600x337.jpeg 600w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/06\/social-media-tiktok-trendy-beat-social-commerce-live-streaming-shopping-altavia-watch-300x169.jpeg 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/06\/social-media-tiktok-trendy-beat-social-commerce-live-streaming-shopping-altavia-watch-768x432.jpeg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/p>\n<p><strong>\n<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #00db96\">\n\tT<\/span>endenze e nuove soluzioni per il social media marketing. YouTube e TikTok puntano sul social commerce, mentre Meta e Pinterest propongono nuovi posizionamenti per gli annunci pubblicitari<\/strong><\/p>\n<h4><b>Shopping in live streaming: il social commerce prende piede\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Secondo gli esperti di <\/span><a href=\"https:\/\/notizieplus.it\/social-e-commerce-perche-sara-virale-nel-2023\/\"><span style=\"font-weight: 400;\">Breakingviews<\/span><\/a><span style=\"font-weight: 400;\">, societ\u00e0 di analisi finanziarie di Reuters, il social commerce sar\u00e0 la principale tendenza del 2023. YouTube e TikTok sono solo alcune delle aziende che stanno implementando le proprie funzionalit\u00e0.<\/span><\/p>\n<p><b>YouTube<\/b><span style=\"font-weight: 400;\"> guarda al sud-est asiatico. A fine giugno la piattaforma video lancer\u00e0 il suo <\/span><a href=\"https:\/\/www.wired.it\/article\/youtube-canale-live-shopping\/\"><span style=\"font-weight: 400;\">primo canale di shopping in live streaming<\/span><\/a><span style=\"font-weight: 400;\">, e lo far\u00e0 in Corea del Sud. La vendita di prodotti in diretta, guidata dalla big tech Naver, fiorisce da tempo in questo Paese e non intende arrestarsi. Si stima che il mercato in Corea del Sud crescer\u00e0 fino a dieci trilioni di won quest\u2019anno, dai 2,8 trilioni di won nel 2021. Il nuovo canale verr\u00e0 testato per novanta giorni e operer\u00e0 in lingua coreana.\u00a0<\/span><\/p>\n<p><b>TikTok<\/b><span style=\"font-weight: 400;\"> sta preparando il \u201cProject S\u201d per entrare nel mercato dello shopping online. Nelle ultime settimane, gli utenti del Regno Unito hanno iniziato a vedere una nuova funzione di acquisto all\u2019interno dell\u2019app, chiamata \u201c<\/span><a href=\"https:\/\/farantube.com\/esports\/intrattenimento-esports\/tiktok\/tiktok-sta-preparando-il-piano-progetto-s-per-entrare-nel-mercato-dello-shopping-online\/\"><span style=\"font-weight: 400;\">Trendy Beat<\/span><\/a><span style=\"font-weight: 400;\">\u201d. Si tratta di <\/span><b>una sezione che propone i prodotti che hanno raggiunto maggiore popolarit\u00e0 nei video<\/b><span style=\"font-weight: 400;\">. Il modello, simile a quello di Amazon, rappresenterebbe un grande passo in avanti per l\u2019app cinese. Attualmente si pu\u00f2 usufruire della sezione TikTok Shop, da cui l\u2019azienda trattiene una piccola commissione.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><b>Nuove soluzioni per gli inserzionisti\u00a0<\/b><\/h4>\n<p><a href=\"https:\/\/youmark.it\/ym-interactive\/meta-annuncia-a-cannes-le-sue-soluzioni-per-lespansione-dei-reels-su-instagram-e-facebook-e-anticipa-i-suoi-progressi-negli-agent-ai\/\"><span style=\"font-weight: 400;\">Meta ha annunciato nuovi miglioramenti<\/span><\/a><span style=\"font-weight: 400;\"> ai prodotti Reels, condividendo ulteriori informazioni sulle sue future soluzioni AI per le aziende. Tra le nuove azioni, la possibilit\u00e0 di scegliere &#8211; come posizionamento dei propri annunci pubblicitari &#8211; il flusso dei Reels. Inoltre, Meta sta sviluppando una nuova categoria di IA, spesso definita agente IA, assistente o chatbot. La categoria verr\u00e0 applicata alle app di messaggistica, al rich visual storytelling e alla creazione di contenuti.<\/span><\/p>\n<p><a href=\"https:\/\/www.engage.it\/social-media\/pinterest-lancia-due-nuovi-format-pubblicitari-ecco-premiere-spotlight-e-travel-catalog.aspx\"><span style=\"font-weight: 400;\">Pinterest ha presentato Premiere Spotlight e Travel Catalog<\/span><\/a><span style=\"font-weight: 400;\">, due novit\u00e0 all\u2019interno dei suoi formati pubblicitari. Grazie ai posizionamenti premium &#8211; organizzati su intervalli di tempo personalizzabili &#8211; Premiere Spotlight permette di aumentare la brand awareness e di raggiungere segmenti di pubblico in target. Il secondo format, invece, facilita i travel brand nel dare visibilit\u00e0 ai propri prodotti turistici.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tendenze e nuove soluzioni per il social media marketing. YouTube e TikTok puntano sul social commerce, mentre Meta e Pinterest propongono nuovi posizionamenti per gli annunci pubblicitari.<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122],"tags":[237,191,240,236,238,225,239],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social media: shopping in live streaming e nuove funzioni per l\u2019advertising - Altavia Watch<\/title>\n<meta name=\"description\" content=\"Tendenze e nuove soluzioni per il social media marketing. 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YouTube e TikTok puntano sul social commerce, mentre Meta e Pinterest propongono nuovi posizionamenti per gli annunci pubblicitari.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altaviawatch.com\/it\/retailtoday\/qualche-notizia-su\/social-media-shopping-in-live-streaming-e-nuove-funzioni-per-ladvertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia Watch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/altavia.watch\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-22T13:57:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-23T14:37:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/06\/social-media-tiktok-trendy-beat-social-commerce-live-streaming-shopping-altavia-watch.jpeg\" \/>\n<meta name=\"author\" content=\"Fidia Costantino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AltaviaWatch\" \/>\n<meta name=\"twitter:site\" content=\"@AltaviaWatch\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fidia Costantino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/qualche-notizia-su\/social-media-shopping-in-live-streaming-e-nuove-funzioni-per-ladvertising\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/qualche-notizia-su\/social-media-shopping-in-live-streaming-e-nuove-funzioni-per-ladvertising\/\"},\"author\":{\"name\":\"Fidia Costantino\",\"@id\":\"https:\/\/altaviawatch.com\/it\/#\/schema\/person\/1261aa91e097af8f79778570a2ca18eb\"},\"headline\":\"Social media: shopping in live streaming e nuove funzioni per l\u2019advertising\",\"datePublished\":\"2023-06-22T13:57:28+00:00\",\"dateModified\":\"2023-06-23T14:37:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/qualche-notizia-su\/social-media-shopping-in-live-streaming-e-nuove-funzioni-per-ladvertising\/\"},\"wordCount\":400,\"publisher\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/qualche-notizia-su\/social-media-shopping-in-live-streaming-e-nuove-funzioni-per-ladvertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/06\/social-media-tiktok-trendy-beat-social-commerce-live-streaming-shopping-altavia-watch.jpeg\",\"keywords\":[\"live streaming\",\"Meta\",\"Pinterest\",\"social commerce\",\"social media\",\"TikTok\",\"YouTube\"],\"articleSection\":[\".qualche notizia su...\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/qualche-notizia-su\/social-media-shopping-in-live-streaming-e-nuove-funzioni-per-ladvertising\/\",\"url\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/qualche-notizia-su\/social-media-shopping-in-live-streaming-e-nuove-funzioni-per-ladvertising\/\",\"name\":\"Social media: shopping in live streaming e nuove funzioni per l\u2019advertising - Altavia Watch\",\"isPartOf\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/qualche-notizia-su\/social-media-shopping-in-live-streaming-e-nuove-funzioni-per-ladvertising\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/qualche-notizia-su\/social-media-shopping-in-live-streaming-e-nuove-funzioni-per-ladvertising\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/06\/social-media-tiktok-trendy-beat-social-commerce-live-streaming-shopping-altavia-watch.jpeg\",\"datePublished\":\"2023-06-22T13:57:28+00:00\",\"dateModified\":\"2023-06-23T14:37:42+00:00\",\"description\":\"Tendenze e nuove soluzioni per il social media marketing. 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