{"id":16212,"date":"2023-06-24T11:33:37","date_gmt":"2023-06-24T09:33:37","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=16212"},"modified":"2023-06-28T00:17:59","modified_gmt":"2023-06-27T22:17:59","slug":"estate-2023-i-viaggi-low-cost-partono-dai-social","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/retailtoday\/qualche-notizia-su\/estate-2023-i-viaggi-low-cost-partono-dai-social\/","title":{"rendered":"Estate 2023, anche i viaggi low cost partono dai social"},"content":{"rendered":"

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\"vacanze-treno-altavia\"<\/p>\n

\n\n\tG<\/span>li indecisi si riversano su TikTok a caccia d’ispirazione e offerte last-minute, mentre i grandi brand conquistano le localit\u00e0 pi\u00f9 esclusive con i temporary shop.<\/strong><\/span><\/h4>\n

Vacanze TikTok Inspired<\/strong><\/p>\n

Anche per i viaggi si rivela un utile strumento di ricerca TikTok, dove l\u2019hashatag #TravelTok<\/a> ha superato gli otto miliardi di utilizzi. Secondo Stuart Flint, head of global business solutions for Europe di TikTok, quasi il 50% degli utenti della piattaforma ha acquistato un prodotto relativo alle vacanze o ai viaggi ispirato dai contenuti visualizzati, e nel 75% dei casi l\u2019acquisto non era pianificato. Il format dei contenuti di TikTok \u00e8 particolarmente adatto a temi legati alle vacanze: lo studio \u201cMarketing Science EU Travel Vertical\u201d di Walnut Unlimited segnala come i contenuti di promozione dei viaggi siano definiti interessanti e creativi da oltre il 70% degli utenti del social network, mentre il 77% ne ha tratto spunto per la scelta di un prodotto o di una destinazione.<\/p>\n

Caro vacanze<\/strong><\/p>\n

Secondo l\u2019Istat, a giugno, il rincaro medio delle strutture ricettive \u00e8 del 15% rispetto al 2022. L\u2019aumento dei prezzi spinge a una maggior cautela nella scelta delle vacanze<\/a>. Una ricerca di Skyscanner, a maggio, segnalava che l\u201988% degli italiani aveva previsto partire durante l\u2019estate, ma, di questi, pi\u00f9 della met\u00e0 non aveva ancora deciso la destinazione. Nel 52% dei casi la scelta era stata rimandata perch\u00e9 non si conoscevano le date delle ferie, nel 25% perch\u00e9 si attendeva un\u2019offerta last minute<\/p>\n<\/div>\n<\/div>\n

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\n \"\" <\/div>\n<\/div>[vc_empty_space][\/vc_column][vc_column width=”1\/2″][vc_column_text]Da leggere anche…<\/strong><\/p>\n

DB Bahn Italia: campagne advertising<\/h3>\n

[\/vc_column_text][vc_empty_space][vc_btn title=”Scopri di pi\u00f9” style=”outline-custom” outline_custom_color=”#202125″ outline_custom_hover_background=”#202125″ outline_custom_hover_text=”#ffffff” shape=”square” link=”url:https%3A%2F%2Fwww.altavia.it%2Fcase%2Fdb-bahn%2F|target:_blank”][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”16px”][vc_column_text]<\/p>\n

Le destinazioni dello shopping
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Durante l\u2019estate le localit\u00e0 turistiche possono diventare importanti luoghi dello shopping. Le grandi firme della moda spesso scelgono le destinazioni pi\u00f9 ambite a livello internazionale per l\u2019apertura di pop-up store e temporary boutique<\/a>. Quest’anno Louis Vuitton arriva a Mykonos, con un negozio all\u2019interno del ristorante Zuma. Dior, Armani e Jacquemus scelgono tre luoghi tra i pi\u00f9 iconici del turismo italiano: il Lago di Como, Porto Cervo e Portofino. A Saint Tropez, invece, Loro Piana propone una selezione di modelli sul tema vacanze, nell\u2019esclusivo stabilimento La R\u00e9serve \u00e0 la Plage.<\/p>\n

Viaggi sostenibili<\/strong><\/h5>\n

Una ricerca pubblicata CeRTA (Centro di ricerca sulla televisione e gli audiovisivi) e Cattolica per il Turismo, in collaborazione con Publitalia \u201880, segnala che il 72% degli italiani d\u00e0 alla sostenibilit\u00e0<\/a> un ruolo importante nella scelta delle vacanze, e tale percentuale sembra destinata a crescere nei prossimi anni. Secondo uno studio di Kair\u00f2s esistono, tuttavia, anche due importanti ostacoli<\/a> alle scelte sostenibili: la rigidit\u00e0 del calendario scolastico e le ferie contingentate. Le date delle vacanze scolastiche costringono le famiglie a viaggiare concentrate negli stessi periodi dell\u2019anno, favorendo il turismo di massa; mentre frazionare in pi\u00f9 parti il periodo delle ferie spinge i lavoratori a scegliere\u00a0 il pi\u00f9 veloce, e di solito pi\u00f9 inquinante, mezzo di trasporto per ridurre il tempo del viaggio.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

ikTok pu\u00f2 ispirare le scelte delle vacanze. Per risparmiare cerchiamo date e destinazioni flessibili, rimandando le prenotazioni.I grandi marchi aprono pop-up stores nelle localit\u00e0 pi\u00f9 esclusive.<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122],"tags":[247],"acf":[],"yoast_head":"\nEstate 2023, anche i viaggi low cost partono dai social - Altavia Watch<\/title>\n<meta name=\"description\" content=\"Gli indecisi si riversano su TikTok a caccia d'ispirazione e offerte last-minute, mentre i grandi brand conquistano le localit\u00e0 pi\u00f9 esclusive con i temporary shop.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altaviawatch.com\/it\/retailtoday\/qualche-notizia-su\/estate-2023-i-viaggi-low-cost-partono-dai-social\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estate 2023, anche i viaggi low cost partono dai social - 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