{"id":17055,"date":"2023-07-18T10:13:11","date_gmt":"2023-07-18T08:13:11","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=17055"},"modified":"2023-08-30T11:15:47","modified_gmt":"2023-08-30T09:15:47","slug":"boom-del-re-commerce-il-retail-circolare-che-piace-anche-ai-brand","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/tales-of-human-retail\/green-human-retail\/boom-del-re-commerce-il-retail-circolare-che-piace-anche-ai-brand\/","title":{"rendered":"Boom del re-commerce, il retail circolare che piace anche ai brand"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<\/p>\n<div class=\"row\">\n<div class=\"col-sm-8 offset-sm-2\">\n<h4><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17056\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/07\/secondhand-moda-altavia.webp\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/07\/secondhand-moda-altavia.webp 800w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/07\/secondhand-moda-altavia-600x338.webp 600w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/07\/secondhand-moda-altavia-300x169.webp 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/07\/secondhand-moda-altavia-768x432.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/span><\/h4>\n<h4><span style=\"font-weight: 400;\">\n<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #00db96\">\n\tI<\/span><\/span><strong>l reselling allunga la vita dei prodotti e ne rende pi\u00f9 accessibile l&#8217;acquisto. Il numero di transazioni di beni di seconda mano cresce esponenzialmente e apre nuove prospettive a brand e retailer.<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Secondo uno studio di Technocrunch le transazioni di<\/span><a href=\"https:\/\/www.repubblica.it\/economia\/rapporti\/osserva-italia\/trend\/2023\/07\/14\/news\/shopping_re-commerce_nuova_tendenza_entro_il_2024_il_mercato_usa_crescera_del_184-407740443\/\"><span style=\"font-weight: 400;\"> re-commerce<\/span><\/a><span style=\"font-weight: 400;\"> raggiungeranno i 289 miliardi di valore entro il 2027, con una crescita cinque volte pi\u00f9 rapida di quella stimata genericamente per il retail. Il rapporto evidenzia come oggi l\u201982% dei consumatori acquista online beni di seconda mano. Per il 13% degli appartenenti alla generazione Z e per il 19% dei millennials il re-selling \u00e8 diventato una vera fonte di reddito, nel 30% dei casi la principale. Accanto al vantaggio economico, soprattutto per i consumatori pi\u00f9 giovani, la scelta di un prodotto second hand, \u00e8 preferibile per il minor impatto ambientale. Una recente ricerca di <\/span><a href=\"https:\/\/www.bitmat.it\/tecnologie\/sostenibilita\/i-prodotti-second-hand-salvano-il-pianeta-e-il-portafogli\/\"><span style=\"font-weight: 400;\">Wallapop<\/span><\/a><span style=\"font-weight: 400;\"> ha mostrato come gli acquisti sulla piattaforma, nel 2022, hanno permesso di risparmiare venti miliardi di litri d&#8217;acqua, ed evitato la produzione di trentunmila tonnellate di rifiuti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Italia il mercato del second hand vale complessivamente<\/span><a href=\"https:\/\/www.corriere.it\/economia\/consumi\/23_aprile_28\/second-hand-mercato-dell-usato-vale-italia-25-miliardi-euro-59b95474-e595-11ed-b98e-227d9ceb5d4e.shtml\"><span style=\"font-weight: 400;\"> venticinque miliardi <\/span><\/a><span style=\"font-weight: 400;\">di euro, che equivalgono all\u20191,3% del Pil nazionale, secondo la nona edizione dell&#8217;Osservatorio Second Hand Economy, condotto da Bva Doxa per Subito.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I numeri pi\u00f9 importanti si osservano nell&#8217;automotive. Le\u00a0 vendite di vetture usate hanno generato complessivamente dieci miliardi di ricavi, complici anche le difficolt\u00e0 del mercato e la scarsit\u00e0 di materie prime dell&#8217;anno passato. Le altre categorie merceologiche pi\u00f9 vendute sono \u201ccasa e persona\u201d, che \u00e8 quella che ha registrato la crescita pi\u00f9 rapida nel 2022, arrivando a generare ricavi per 6,7 miliardi di Euro, e, a seguire, \u201ctecnologia\u201d e \u201csport e hobby\u201d, rispettivamente in terza o quarta posizione.<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;54px&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1679064055980{background-color: #00dd96 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class=\"edgtf-single-image-holder   \">\n    <div class=\"edgtf-si-inner\" >\n                                    <img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"990\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/07\/Renault2.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/07\/Renault2.png 2000w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/07\/Renault2-600x297.png 600w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/07\/Renault2-300x149.png 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/07\/Renault2-1024x507.png 1024w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/07\/Renault2-768x380.png 768w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/07\/Renault2-1536x760.png 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>                        <\/div>\n<\/div>[vc_empty_space][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<strong>Da leggere anche&#8230;<\/strong><\/p>\n<h3>Renault: Dealer Marketing Tool<\/h3>\n<p>[\/vc_column_text][vc_empty_space][vc_btn title=&#8221;Scopri di pi\u00f9&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#202125&#8243; outline_custom_hover_background=&#8221;#202125&#8243; outline_custom_hover_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; link=&#8221;url:https%3A%2F%2Fwww.altavia.it%2Fcase%2Frenault-dealer-marketing-tool%2F|target:_blank&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;16px&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Insieme ai consumatori, anche <\/span><a href=\"https:\/\/www.ecommercehub.it\/re-commerce\/\"><span style=\"font-weight: 400;\">brand e distributori<\/span><\/a><span style=\"font-weight: 400;\"> sono sempre pi\u00f9 consapevoli della possibile utilit\u00e0 di un controllo diretto delle vendite di prodotti usati. Offrire un servizio di second hand mostra al pubblico l\u2019attenzione del marchio alla sostenibilit\u00e0, permette di controllare la qualit\u00e0 dei prodotti in circolazione, ed \u00e8 conveniente economicamente, perch\u00e9 pu\u00f2 generare guadagni senza spese produttive. Accanto al successo delle piattaforme create ad hoc per la vendita di prodotti usati, anche i pi\u00f9 importanti retailer on-line stanno cos\u00ec implementando i loro siti con una funzione dedicata al second hand. <\/span><a href=\"https:\/\/www.ilsole24ore.com\/art\/gigliocom-si-allea-vestiaire-collective-e-sbarca-second-hand-AELdWbrD\"><span style=\"font-weight: 400;\">Giglio.com<\/span><\/a><span style=\"font-weight: 400;\">. ad esempio, ha da poco avviato una partnership con Vestiaire Collective, una delle pi\u00f9 importanti piattaforme di re-commerce di abbigliamento, che permetter\u00e0 agli utenti che vendono su VC di ottenere un buono sconto (da utilizzare su Giglio) pari al 110% del prezzo della merce venduta.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Threads \u00e8 per molti aspetti un&#8217;alternativa a Twitter. Il suo successo, a pochi giorni dal lancio, non ha precedenti, e sembra una concreta minaccia per il social network di Elon Musk.<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[129],"tags":[277,278,276],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boom del re-commerce, il retail circolare che piace anche ai brand - Altavia Watch<\/title>\n<meta name=\"description\" content=\"Il reselling allunga la vita dei prodotti e ne rende pi\u00f9 accessibile l&#039;acquisto. 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