{"id":17318,"date":"2023-08-01T16:11:02","date_gmt":"2023-08-01T14:11:02","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=17318"},"modified":"2023-08-01T16:57:36","modified_gmt":"2023-08-01T14:57:36","slug":"luxury-cala-la-fiducia-nel-miracolo-cinese","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/luxury-cala-la-fiducia-nel-miracolo-cinese\/","title":{"rendered":"Luxury: cala la fiducia nel \u201cmiracolo cinese\u201d"},"content":{"rendered":"

\"\"<\/h4>\n

\n\n\tI <\/span>ricavi del lusso continuano a segnare risultati positivi, ma l\u2019arresto dell\u2019economia cinese mette in allarme brand e investitori<\/strong><\/h4>\n

Nei giorni scorsi<\/span> Herm\u00e8s <\/span><\/a>ha comunicato i risultati raggiunti nella prima met\u00e0 del 2023. Le vendite hanno portato al marchio francese 6,7 miliardi di ricavi, con una crescita del 25% rispetto allo scorso anno, e oltre 2,2 miliardi di utili.<\/span><\/p>\n

Secondo Axel Dumas, chairman di Herm\u00e8s, le incertezze dei mercati in questi ultimi mesi non hanno compromesso successo del marchio francese. La crescita maggiore si \u00e8 registrata proprio in Asia, anche sei l PIL della Cina nell’ultimo trimestre \u00e8 aumentato solo dello 0.8%, portando ad un ridimensionamento delle stime di crescita della Repubblica Popolare. Nonostante il complesso periodo economico, infatti, la maggior parte dei brand del lusso\u00a0 continua a registrare risultati positivi.<\/span><\/p>\n

Il calo di fiducia, invece, sta gi\u00e0 influenzando i<\/span> mercati azionari.<\/span><\/a> Il valore dei titoli dei principali brand \u00e8 sceso vistosamente negli ultimi giorni. Richemont, ad esempio, \u00e8 sceso dell\u20198 %, LVMH del 3,75. Anche di il titolo Herm\u00e8s, nonostante il record di vendite, ha perso il 4,7% del suo valore.\u00a0<\/span><\/p>\n

Il Financial Times<\/span><\/a> in un recente articolo sulle prospettive del mercato, ha ricordato come in Cina solo una piccolissima parte della popolazione\u00a0 acquista beni di lusso. Le spese dei cittadini pi\u00f9 ricchi, poco minacciati dall\u2019incertezza economica sono aumentate anche negli ultimi mesi, ma oggi per i marchi del lusso sembra pi\u00f9 difficile coinvolgere nuova clientela. I clienti del luxury sono pochi cittadini facoltosi e di et\u00e0 matura, solitamente oltre i trentacinque anni. Non si \u00e8 ancora assistito ad un aumento significativo del potere d’acquisto della generazione Z, su cui i brand stanno puntando per gli anni futuri. Anche le scelte dei consumatori pi\u00f9 facoltosi, inoltre, riflettono una maggiore <\/span>prudenza negli acquisti<\/span><\/a>, privilegiando beni pi\u00f9 duraturi, come orologi e gioielleria, a discapito dei prodotti di abbigliamento.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

I ricavi del lusso continuano a segnare risultati positivi, ma l\u2019arresto dell\u2019economia cinese mette in allarme brand e investitori.<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[123],"tags":[290,261],"acf":[],"yoast_head":"\nLuxury: cala la fiducia nel \u201cmiracolo cinese\u201d - Altavia Watch<\/title>\n<meta name=\"description\" content=\"I ricavi del lusso continuano a segnare risultati positivi, ma l\u2019arresto dell\u2019economia cinese mette in allarme brand e investitori.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/luxury-cala-la-fiducia-nel-miracolo-cinese\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luxury: cala la fiducia nel \u201cmiracolo cinese\u201d - 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