{"id":17344,"date":"2023-07-31T01:00:43","date_gmt":"2023-07-30T23:00:43","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=17344"},"modified":"2023-09-04T18:13:41","modified_gmt":"2023-09-04T16:13:41","slug":"carovita-una-social-card-per-i-supermercati-italiani","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/carovita-una-social-card-per-i-supermercati-italiani\/","title":{"rendered":"Carovita, una social card per i supermercati italiani"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-17348 size-full\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/08\/carovita-social-card-dedicata-a-te.jpg\" alt=\"\" width=\"656\" height=\"492\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/08\/carovita-social-card-dedicata-a-te.jpg 656w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/08\/carovita-social-card-dedicata-a-te-600x450.jpg 600w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/08\/carovita-social-card-dedicata-a-te-300x225.jpg 300w\" sizes=\"(max-width: 656px) 100vw, 656px\" \/><\/p>\n<h4>\n<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #00db96\">\n\tA<\/span><strong>l sussidio una tantum del governo si uniscono gli sconti dei retailer partecipanti (quasi tutti) destinati a possessori di social card. Iper rilancia e offre il 25%.<\/strong><\/h4>\n<p>L&#8217;ultima misura del governo per contrastare la povert\u00e0 consiste in una social card del valore di 382,50 euro, destinata a persone con ISEE fino a quindicimila euro per l\u2019acquisto di generi alimentari di prima necessit\u00e0. In questo specifico paniere rientrano prodotti alimentari come pane, caff\u00e8, zucchero, latte, carne, frutta e verdura, mentre non ne fanno parte i farmaci. A beneficiarne saranno i nuclei con tre o pi\u00f9 componenti, ma non ragazze madri, persone vedove, divorziate, senza figli. In questa operazione, <a href=\"https:\/\/www.fruitbookmagazine.it\/social-card-e-sconti-del-15-in-gdo-discount-per-lo-piu-assenti-iper-rilancia\/\">i retailer sono coinvolti anche come partner<\/a>. I possessori della social card possono infatti usufruire di un ulteriore benefit: un buono sconto del 15% (o buono spesa di pari valore) per fare acquisti nei punti vendita delle aziende convenzionate della grande distribuzione.<\/p>\n<p>Praticamente tutte le principali associazioni del commercio \u2013 da Federdistribuzione ad Ancc Coop, passando per Fida Confcommercio, Ancd Conad e Fiesa Confesercenti \u2013 hanno firmato convenzioni con il Masaf per garantire sconti del 15% sugli acquisti di beni di prima necessit\u00e0 con la social card. Nell&#8217;elenco non compaiono i big del canale discount: Aldi, Eurospin, MD, Penny Market e In&#8217;s non hanno ancora aderito. Mancano praticamente tutti, ad eccezione di Lidl, che affianca alla social card una propria iniziativa, vendendo a prezzi ribassati <a href=\"https:\/\/corporate.lidl.it\/sostenibilita\/iniziative-e-progetti\/lidl-contro-lo-spreco\">un &#8220;sacchetto antispreco&#8221; pieno di frutta e verdura con difetti estetici<\/a>.<\/p>\n<p>Iper ha puntato pi\u00f9 in alto, riconoscendo a tutti un buono pari al 25% della spesa effettuata con la social card. Per attivare la promozione, si legge sul <a href=\"https:\/\/www.iper.it\/mobile\/social-card.php\" target=\"_blank\" rel=\"noopener\">sito dell\u2019insegna, <\/a>tutti i clienti in possesso della card \u201cDedicata a te\u201d, dopo aver effettuato una spesa presso un punto vendita Iper, dovranno recarsi al punto di accoglienza dove riceveranno il buono spesa. Per Daniela Barbaresi di Cgil il contributo una tantum \u00e8 \u00ab<a href=\"https:\/\/www.ilfattoquotidiano.it\/2023\/07\/11\/la-social-card-si-chiamera-dedicata-a-te-contributo-unico-da-382-euro-per-chi-ha-isee-sotto-i-15mila-cgil-uno-schiaffo-alla-dignita\/7225526\/\">uno schiaffo alle dignit\u00e0 delle persone<\/a>, dopo aver tolto il reddito di cittadinanza a cinquecentomila nuclei familiari in condizioni di povert\u00e0 e disagio\u00bb. <a href=\"https:\/\/www.corriere.it\/economia\/consumi\/cards\/social-card-contro-caro-prezzi-380-euro-beni-alimentari-dedicata-te\/coldiretti-soddisfatta.shtml\">Una reazione di soddisfazione<\/a> giunge invece da Coldiretti, per cui l&#8217;aiuto alle famiglie sulla spesa contribuir\u00e0 anche a sostenere la produzione alimentare nazionale in frenata dell\u20191,8% nei primi cinque mesi dell\u2019anno.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al sussidio una tantum del governo si uniscono gli sconti dei retailer partecipanti (quasi tutti) destinati a possessori di social card. Iper rilancia e offre il 25%.<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[123],"tags":[198,288],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Carovita, una social card per i supermercati italiani - Altavia Watch<\/title>\n<meta name=\"description\" content=\"Al sussidio una tantum del governo si uniscono gli sconti dei retailer partecipanti (quasi tutti) destinati a possessori di social card. Iper rilancia e offre il 25%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/carovita-una-social-card-per-i-supermercati-italiani\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carovita, una social card per i supermercati italiani - Altavia Watch\" \/>\n<meta property=\"og:description\" content=\"Al sussidio una tantum del governo si uniscono gli sconti dei retailer partecipanti (quasi tutti) destinati a possessori di social card. Iper rilancia e offre il 25%.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/carovita-una-social-card-per-i-supermercati-italiani\/\" \/>\n<meta property=\"og:site_name\" content=\"Altavia Watch\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/altavia.watch\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-30T23:00:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-04T16:13:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/08\/carovita-social-card-dedicata-a-te.jpg\" \/>\n<meta name=\"author\" content=\"Giorgio Montolivo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@AltaviaWatch\" \/>\n<meta name=\"twitter:site\" content=\"@AltaviaWatch\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giorgio Montolivo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/carovita-una-social-card-per-i-supermercati-italiani\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/carovita-una-social-card-per-i-supermercati-italiani\/\"},\"author\":{\"name\":\"Giorgio Montolivo\",\"@id\":\"https:\/\/altaviawatch.com\/it\/#\/schema\/person\/ca8ea3949261e280e1018893d1c098f2\"},\"headline\":\"Carovita, una social card per i supermercati italiani\",\"datePublished\":\"2023-07-30T23:00:43+00:00\",\"dateModified\":\"2023-09-04T16:13:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/carovita-una-social-card-per-i-supermercati-italiani\/\"},\"wordCount\":386,\"publisher\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/carovita-una-social-card-per-i-supermercati-italiani\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/08\/carovita-social-card-dedicata-a-te.jpg\",\"keywords\":[\"gdo\",\"inflazione\"],\"articleSection\":[\".approfondimenti\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/carovita-una-social-card-per-i-supermercati-italiani\/\",\"url\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/carovita-una-social-card-per-i-supermercati-italiani\/\",\"name\":\"Carovita, una social card per i supermercati italiani - Altavia Watch\",\"isPartOf\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/carovita-una-social-card-per-i-supermercati-italiani\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/carovita-una-social-card-per-i-supermercati-italiani\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/08\/carovita-social-card-dedicata-a-te.jpg\",\"datePublished\":\"2023-07-30T23:00:43+00:00\",\"dateModified\":\"2023-09-04T16:13:41+00:00\",\"description\":\"Al sussidio una tantum del governo si uniscono gli sconti dei retailer partecipanti (quasi tutti) destinati a possessori di social card. 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