{"id":17430,"date":"2023-08-25T14:18:33","date_gmt":"2023-08-25T12:18:33","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=17430"},"modified":"2023-08-29T10:32:31","modified_gmt":"2023-08-29T08:32:31","slug":"caffe-batte-te-ma-e-una-good-news-dal-gusto-amaro","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/caffe-batte-te-ma-e-una-good-news-dal-gusto-amaro\/","title":{"rendered":"Caff\u00e8 batte t\u00e8, ma \u00e8 una good news dal gusto amaro"},"content":{"rendered":"

\"caffe-the-rincari-consumi-beverage-altavia.jpeg<\/p>\n

\n\n\tS<\/span>i allarga al livello mondiale la platea dei consumatori, ma la crisi climatica rischia di rendere l\u2019espresso quotidiano scarso e carissimo
\n<\/strong><\/h4>\n

Magari non lo berranno ristretto, nero e bollente, ma i consumi di caff\u00e8, anche in Paesi che, storicamente, hanno avuto predilezione per altre bevande, si sta espandendo sempre di pi\u00f9, fino a fare del caff\u00e8 la seconda bevanda pi\u00f9 diffusa al mondo dopo l\u2019acqua. In Cina c\u2019entra soprattutto Starbucks, <\/span>come spiega il <\/b>Financial Times<\/b><\/a>. <\/b>Entro il 2025 l\u2019azienda USA prevede di aprire una caffetteria ogni nove ore per raggiungere novemila punti vendita in tutto il Paese, mentre i marchi come Lavazza e Tim Hortons sono <\/span>in competizione per attirare clienti a Pechino<\/span><\/a>.\u00a0<\/span><\/p>\n

Ma la Cina non \u00e8 l\u2019unica nuova frontiera per il caff\u00e8.\u00a0<\/span>Il Guardian racconta come il the non sia pi\u00f9 in cima alle predilezioni dei britannici<\/span><\/a>. Nello slittamento della scelta c\u2019entrano sicuramente l\u2019avvento delle macchine domestiche stile Nespresso, pi\u00f9 facile da usare rispetto alla moka, il massiccio investimento dei brand del caff\u00e8 con influencer Instagram e Tik Tok e l\u2019apertura di caffetterie sempre pi\u00f9 accattivanti dal punto di vista del design e dei servizi, rispetto alle tradizionali tea rooms.\u00a0<\/span><\/p>\n

Sta di fatto che entro il 2050, si prevede che il consumo globale di caff\u00e8 raddoppi e, sempre secondo il Financial Times, entro il 2030 avremo bisogno del 25% di chicchi in pi\u00f9, con un considerevole aumento di prezzi. Una vera a propria \u201cbolla\u201d, aggravata dal fatto che <\/span>i cambiamenti climatici stanno rovinando le coltivazioni di caff\u00e8 in quasi tutto il mondo<\/span><\/a>. <\/span><\/p>\n

Temperature troppo calde, inondazioni e incendi potrebbero mandare in fumo la met\u00e0 del raccolto mondiale e <\/span>non ci sono pi\u00f9 nuove terre da destinare alla coltivazione del caff\u00e8<\/span><\/a>, come ha raccontato Andrea Illy, dell’omonima azienda, in una recente intervista. In questo scenario le polemiche di questa estate per il caro caff\u00e8 potrebbero sembrare, tra qualche anno, un\u2019anticipazione dal gusto amaro. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Si allarga al livello mondiale la platea dei consumatori, ma la crisi climatica rischia di rendere l\u2019espresso quotidiano scarso e carissimo.<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[123],"tags":[187,305,304],"acf":[],"yoast_head":"\nCaff\u00e8 batte t\u00e8, ma \u00e8 una good news dal gusto amaro - Altavia Watch<\/title>\n<meta name=\"description\" content=\"Si allarga al livello mondiale la platea dei consumatori, ma la crisi climatica rischia di rendere l\u2019espresso quotidiano scarso e carissimo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/caffe-batte-te-ma-e-una-good-news-dal-gusto-amaro\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caff\u00e8 batte t\u00e8, ma \u00e8 una good news dal gusto amaro - 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