{"id":18512,"date":"2023-09-26T16:46:14","date_gmt":"2023-09-26T14:46:14","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=18512"},"modified":"2023-09-26T16:55:16","modified_gmt":"2023-09-26T14:55:16","slug":"sport-piu-accessibile-anche-la-gdo-entra-in-campo","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/sport-piu-accessibile-anche-la-gdo-entra-in-campo\/","title":{"rendered":"Sport pi\u00f9 accessibile, anche la GDO entra in campo"},"content":{"rendered":"

\"\"<\/h4>\n

\n\n\tD<\/span>a Esselunga a V\u00e9G\u00e9: le grandi catene si uniscono al legislatore per promuovere l’attivit\u00e0 sportiva e i suoi valori educativi.<\/strong><\/h4>\n

Dal 20 settembre lo sport ha\u00a0 un riconoscimento formale nella<\/span>\u00a0Costituzione<\/span><\/a>. Il Parlamento ha approvato all\u2019unanimit\u00e0 (e in tempi record) l\u2019aggiunta di un nuovo comma all\u2019articolo 33: “La Repubblica riconosce il valore educativo, sociale e di promozione del benessere psicofisico dell\u2019attivita\u0300 sportiva in tutte le sue forme”.<\/span><\/p>\n

Quasi in contemporanea con la riforma costituzionale, il Senato ha dato il via libera unanimemente al <\/span>ddl per la promozione della <\/span><\/i>pratica sportiva nelle scuole <\/span><\/i><\/a>e per l\u2019istituzione dei nuovi giochi della giovent\u00f9<\/span><\/i>, previsti per l’anno scolastico 2024-2025.
\n<\/span><\/p>\n

La promozione dello sport, in particolare per il suo valore formativo ed educativo, \u00e8 oggi un tema centrale anche all\u2019interno delle strategie di CSR di un numero crescente di aziende, in particolare nella GDO.\u00a0 <\/span>Esselunga<\/span><\/a>, ad esempio, ha recentemente rinnovato e ampliato il suo programma di solidariet\u00e0, che, da “Amici di Scuola”, \u00e8 diventato “Amici di Scuola e dello Sport”. Non si tratta di un semplice cambio di nome: acquistando i prodotti Esselunga, infatti, i clienti ricevono buoni che possono destinare sia a scuole che a societ\u00e0 sportive aderenti al programma.<\/span><\/p>\n

Anche <\/span>Selex<\/span><\/a> si impegna attivamente in questa direzione ,con il progetto “Tutti in Campo”, di cui Roberto Baggio \u00e8 testimonial. L’iniziativa \u00e8 rivolta alle associazioni sportive dilettantistiche italiane. Facendo la spesa nei punti vendita Selex, i consumatori ricevono “Codici Sport” che possono donare tramite un sito o app dedicata. Queste donazioni permettono alle associazioni di ottenere gratuitamente nuove attrezzature.<\/span><\/p>\n

Il gruppo <\/span>V\u00e9g\u00e9<\/span><\/a> ,invece, ha recentemente concluso con successo la seconda edizione del suo progetto di sostegno alle Associazioni Sportive Dilettantistiche. In collaborazione con Decathlon, il progetto ha premiato 3.830 associazioni con gift card da utilizzare presso Decathlon, oltre ai clienti dei punti vendita di V\u00e9G\u00e9, incentivando la spesa attraverso la donazione di QRcode sugli scontrini.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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