{"id":19944,"date":"2023-10-25T00:45:57","date_gmt":"2023-10-24T22:45:57","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=19944"},"modified":"2023-10-25T00:45:57","modified_gmt":"2023-10-24T22:45:57","slug":"victorias-secret-lancia-la-nuova-linea-adaptive","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/tales-of-human-retail\/green-human-retail\/victorias-secret-lancia-la-nuova-linea-adaptive\/","title":{"rendered":"Victoria\u2019s Secret lancia la nuova linea Adaptive"},"content":{"rendered":"<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19945\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/10\/vitorias-secret-altavia.jpeg\" alt=\"\" width=\"1200\" height=\"342\" \/>\n<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #00db96\">\n\tN<\/span><strong>onostante le critiche ricevute in passato per alcune scelte di comunicazione, oggi il marchio americano \u00e8 uno dei brand pi\u00f9 innovativi. Il nuovo progetto si rivolge alle donne con disabilit\u00e0, con una linea che unisce al comfort uno stile raffinato.\u00a0<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Pochi anni fa Victoria&#8217;s Secret era un brand spesso accusato di scarsa attenzione al tema della diversit\u00e0, al centro delle polemiche soprattutto per aver proposto un&#8217;immagine della donna stereotipata con i suoi iconici Angeli. Ma le cose sono cambiate dal 2021, quando all&#8217;interno dell&#8217;azienda numerose figure femminili carismatiche e ispiratrici hanno contribuito alla sua evoluzione, portando, l&#8217;anno successivo, al lancio di una campagna fotografica che ritraeva le modelle accanto a madri e nonne, celebrando cos\u00ec un\u2019idea bellezza intergenerazionale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In linea con questa missione inclusiva, il marchio ha stretto una partnership con GAMUT Management, societ\u00e0 specializzata nella consulenza e nella gestione di talenti, con un focus sulle persone con disabilit\u00e0. La nuova collaborazione ha permesso di sviluppare una gamma di prodotti pensati insieme a donne coinvolte in prima persona dal progetto. Mindy Scheier, CEO di Gamut Management, sottolinea: &#8220;Era fondamentale che il team di Victoria\u2019s Secret comprendesse le reali esigenze delle donne con disabilit\u00e0. Hanno ascoltato, appreso e prodotto soluzioni di design sia belle che funzionali.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La nuova collezione spazia da capi intimi, disponibili in svariate misure e modelli, a mutande colorate adatte anche a chi presenta ipersensibilit\u00e0 sensoriale. Ogni dettaglio, come le chiusure magnetiche o quelle posizionate strategicamente, \u00e8 stato studiato per facilitare la vestizione. &#8220;Collaborando con GAMUT, abbiamo potuto affrontare le reali esigenze delle donne con disabilit\u00e0, perfezionando cos\u00ec la nostra offerta&#8221;, afferma Ursula Todaro, vicepresidente del design di Victoria\u2019s Secret &amp; Co.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nonostante le critiche ricevute in passato per alcune scelte di comunicazione, oggi il marchio americano \u00e8 uno dei brand pi\u00f9 innovativi. Il nuovo progetto si rivolge alle donne con disabilit\u00e0, con una linea che unisce al comfort uno stile raffinato. <\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[129],"tags":[395],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Victoria\u2019s Secret lancia la nuova linea Adaptive - Altavia Watch<\/title>\n<meta name=\"description\" content=\"Nonostante le critiche ricevute in passato per alcune scelte di comunicazione, oggi il marchio americano \u00e8 uno dei brand pi\u00f9 innovativi. 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