{"id":20280,"date":"2023-11-07T15:09:14","date_gmt":"2023-11-07T14:09:14","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=20280"},"modified":"2024-02-14T16:07:54","modified_gmt":"2024-02-14T15:07:54","slug":"ai-e-ar-la-nuova-offerta-di-bellezza-di-loreal","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/ai-e-ar-la-nuova-offerta-di-bellezza-di-loreal\/","title":{"rendered":"AI e AR, la nuova offerta di bellezza di L&#8217;Or\u00e9al"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20281 size-full\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/11\/GettyImages-1291747883.jpg\" alt=\"Augmented Extended AI Reality Beauty App. Woman Trying Different Lipstick Color Makeup On Smartphone\" width=\"1920\" height=\"1400\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/11\/GettyImages-1291747883.jpg 1920w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/11\/GettyImages-1291747883-600x438.jpg 600w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/11\/GettyImages-1291747883-300x219.jpg 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/11\/GettyImages-1291747883-1024x747.jpg 1024w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/11\/GettyImages-1291747883-768x560.jpg 768w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2023\/11\/GettyImages-1291747883-1536x1120.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h4>\n<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #00db96\">\n\tI<\/span><strong style=\"color: #000000; font-size: 18px;\">l gruppo francese si trasforma in una beauty tech company che utilizza gli strumenti digitali per rivoluzionare le dinamiche della customer experience.<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">L&#8217;implementazione delle nuove tecnologie sta segnando una svolta epocale per il settore della cosmetica, introducendo nuove modalit\u00e0 di interazione tra i marchi e i loro clienti. <\/span><span style=\"font-weight: 400;\">Secondo Andrea Mantovani, E-commerce Accelerator Director di L&#8217;Or\u00e9al, strumenti come l\u2019intelligenza artificiale e la realt\u00e0 aumentata possono essere utilizzati dai brand per creare una comunicazione sempre pi\u00f9 diretta e personale con il consumatore.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Di fronte agli incessanti stimoli mediatici della contemporaneit\u00e0, la vera sfida per i brand non \u00e8 pi\u00f9 raggiungere l\u2019utente, ma riuscire a emergere in un mare di informazioni, stabilire con il cliente un contatto persistente e rilevante. In questo scenario, la tecnologia diventa un alleato prezioso, capace di fornire un&#8217;esperienza su misura a ciascun utente. <\/span><span style=\"font-weight: 400;\">Mantovani cita come esempi concreti del nuovo approccio di L\u2019Or\u00e9al lo Skin Detector e lo Shade Finder: il primo strumento, grazie all\u2019intelligenza artificiale, analizza le caratteristiche cutanee, per suggerire la routine di bellezza pi\u00f9 adatta. Lo Shade Finder, invece, con<\/span><span style=\"font-weight: 400;\"> tecnologie di AI e AR offre uno studio delle macchie solari sul viso comprendendo e rispondendo alle esigenze individuali dei clienti, sia in store che online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&#8217;introduzione di strumenti tecnologici avanzati offre vantaggi reciproci per L&#8217;Or\u00e9al e per i clienti: aumenta l&#8217;engagement dei consumatori, con un incremento del 25% del valore del tempo speso dall&#8217;utente nelle interazioni con il marchio, e, allo stesso tempo, l&#8217;azienda riceve in cambio dati preziosi, che aiutano la crescita<\/span><span style=\"font-weight: 400;\"> del brand e una portano ad continuo miglioramento dell&#8217;offerta.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il gruppo francese si trasforma in una beauty tech company che utilizza gli strumenti digitali per rivoluzionare le dinamiche della customer experience.<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[123],"tags":[371,316],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - 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