{"id":20883,"date":"2023-11-10T17:39:46","date_gmt":"2023-11-10T16:39:46","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=20883"},"modified":"2023-11-14T17:59:26","modified_gmt":"2023-11-14T16:59:26","slug":"la-moda-non-rende-il-retail-di-amazon-chiude","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/la-moda-non-rende-il-retail-di-amazon-chiude\/","title":{"rendered":"La moda non rende, il retail di Amazon chiude"},"content":{"rendered":"

\"\"<\/h4>\n

\n\n\tC<\/span>hiude i battenti dopo nemmeno due anni l’esperimento di Amazon nel settore dell’abbigliamento brick and mortar, adesso Jeff Bezos guarda al food. Da Altavia Watch France.<\/strong><\/h4>\n

Nel tentativo di concentrarsi interamente sulla moda online, Amazon sta chiudendo i suoi due negozi di moda Amazon Style dopo meno di due anni di attivit\u00e0. “Dopo un’attenta valutazione, abbiamo deciso di chiudere i nostri due negozi brick-and-mortar per concentrarci sulla nostra esperienza di shopping online”, ha confermato Kristen Kish, portavoce di Amazon, attraverso un comunicato. I negozi Amazon Style offrivano tecnologie innovative che permettevano ai clienti di ricevere articoli in base alle loro preferenze. In questi due negozi, aperti a Glendale, in California, e a Columbus, in Ohio, era possibile utilizzare l’app per scegliere il modello, il colore e la taglia degli articoli per ottimizzare l’esperienza del cliente.<\/p>\n

Amazon Style si aggiunge al lungo elenco dei negozi fisici chiusi dal gigante Amazon.Nell’arco di un solo anno, l’azienda ha chiuso pi\u00f9 di sessanta punti vendita fisici, tra cui i negozi di Amazon Books, Amazon 4-Star e Pop-Up. Queste chiusure, giustificate dal desiderio dell’amministratore delegato Andy Jassy di ridurre i costi del gruppo, hanno portato al licenziamento di diciottomila dipendenti.<\/p>\n

“Il retail fisico rimane una parte importante del nostro business e continuiamo a investire nella crescita dei nostri negozi di alimentari, che includono Amazon Fresh, Whole Foods Market, Amazon Go e partnership di terze parti”, ha dichiarato la portavoce della societ\u00e0. All’inizio di quest’anno, Amazon ha annunciato di voler sviluppare i suoi negozi di alimentari aprendo pi\u00f9 punti vendita fisici e migliorando l’esperienza dei clienti all’interno dei suoi banner Amazon Fresh e Whole Foods. Alla fine, i negozi Amazon Style lasceranno in eredit\u00e0 al gigante dell’e-commerce soprattutto un’efficace esperienza di test della sua tecnologia RFID tailor-made, che i prossimi negozi senza casse saranno in grado di utilizzare a un costo pi\u00f9 basso.<\/p>\n","protected":false},"excerpt":{"rendered":"

Chiude i battenti dopo nemmeno due anni l’esperimento di Amazon nel settore dell’abbigliamento brick and mortar, adesso Jeff Bezos guarda al food.<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[123],"tags":[275,369,428,429],"acf":[],"yoast_head":"\nLa moda non rende, il retail di Amazon chiude - Altavia Watch<\/title>\n<meta name=\"description\" content=\"Chiude i battenti dopo nemmeno due anni l'esperimento di Amazon nel settore dell'abbigliamento brick and mortar, adesso Jeff Bezos guarda al food.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/la-moda-non-rende-il-retail-di-amazon-chiude\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La moda non rende, il retail di Amazon chiude - 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