{"id":23573,"date":"2024-01-30T18:29:57","date_gmt":"2024-01-30T17:29:57","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=23573"},"modified":"2024-01-30T23:32:05","modified_gmt":"2024-01-30T22:32:05","slug":"consumi-arriva-lepoca-del-proud-debudgeting-forse","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/consumi-arriva-lepoca-del-proud-debudgeting-forse\/","title":{"rendered":"Consumi, arriva l\u2019epoca del proud debudgeting (forse)"},"content":{"rendered":"

 <\/p>\n

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\n\n\tM<\/span>entre sono sempre pi\u00f9 pesanti gli effetti dell\u2019inflazione la solita Gen. Z prova a fare di necessit\u00e0 virt\u00f9 parlando di loud budgeting.<\/strong><\/h4>\n

I dati Istat sui consumi e le vendite al dettaglio diffusi a gennaio e <\/span>riguardanti il mese di Dicembre 2023<\/a> continuano ad evidenziare uno scenario che ormai ci siamo abituati a vedere. Anche per l’ultimo trimestre del 2023 la crescita \u00e8 minima (0,2% su base mensile e 0,6% su base annua) e in larga parte determinata dall\u2019andamento dei beni non alimentari. Pesa l’inflazione che riduce il potere di acquisto, riempie meno i carrelli e rendi esitanti prima di comprare. E pesa il ristagno degli stipendi, che in Italia crescono <\/span>dell’1% a fronte del 32,5% di media fatto segnalare nell’area Ocse<\/a>.<\/span>\u00a0<\/span><\/p>\n

L’effetto non \u00e8 solo quello di <\/span>spingere i consumatori verso i discount per i propri consumi alimentari<\/span><\/a>.<\/span><\/p>\n

L’inflazione sta innestando una vera e propria mutazione genetica nei comportamenti consumatori. Lo sottolinea il report pubblicato qualche giorno fa da<\/span> Ey Future Consumer Index<\/span><\/a>, basato su un sondaggio di oltre 22.000 cittadini globali, incluso un campione di 500 italiani. Come succede da mesi una buona fetta del campione (91%) \u00e8 preoccupato per la propria situazione economica, per l’economia nazionale (81%), per i rincari di beni e servizi (75%).\u00a0<\/span><\/p>\n

Ma il dato forse pi\u00f9 emblematico \u00e8 una preoccupazione per le proprie condizioni di salute fisica e mentale, che emerge come priorit\u00e0 per il 67% degli italiani <\/span>che si impegna a essere pi\u00f9 consapevole e attento alla propria salute mentale<\/span><\/a>, dichiarandosi disposto a tagliare su altre spese per investire in benessere.<\/span><\/p>\n

E che la riallocazione dei fondi (scarsi) sia sempre pi\u00f9 un esercizio indispensabile lo ricorda anche il Guardian, che ha pubblicato una recente inchiesta sul<\/span> globale del 2024 per la Gen Z:\u00a0 il <\/span>loud budgeting<\/b><\/a> ovvero la pratica di dichiarare, senza paura di essere giudicati, anzi, con orgoglio, i <\/span>limiti di budget e gli obiettivi di risparmio<\/b>. Largo alla schiscetta, al doggy bag e alla passeggiata al posto della palestra. Anche se pi\u00f9 che una tendenza pare pi\u00f9 un adeguamento ad uno stato di fatto.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Mentre sono sempre pi\u00f9 pesanti gli effetti dell\u2019inflazione, la solita Gen Z prova a fare di necessit\u00e0 virt\u00f9, parlando di loud budgeting.<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[123],"tags":[498,412],"acf":[],"yoast_head":"\nConsumi, arriva l\u2019epoca del proud debudgeting (forse) - Altavia Watch<\/title>\n<meta name=\"description\" content=\"Anche in tempi di inflazione i cibi arricchiti consolidano la loro quota di mercato, con una crescita costante delle vendite a volume.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/consumi-arriva-lepoca-del-proud-debudgeting-forse\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumi, arriva l\u2019epoca del proud debudgeting (forse) - 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