{"id":24075,"date":"2024-02-09T11:12:59","date_gmt":"2024-02-09T10:12:59","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=24075"},"modified":"2024-02-13T17:05:55","modified_gmt":"2024-02-13T16:05:55","slug":"nutella-i-primi-60-anni-della-celebrity-di-casa-ferrero","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/nutella-i-primi-60-anni-della-celebrity-di-casa-ferrero\/","title":{"rendered":"Nutella, i primi 60 anni della celebrity di casa Ferrero"},"content":{"rendered":"<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24107 size-full\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/02\/microsoftteams-image_38_1.webp\" alt=\"\" width=\"950\" height=\"950\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/02\/microsoftteams-image_38_1.webp 950w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/02\/microsoftteams-image_38_1-300x300.webp 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/02\/microsoftteams-image_38_1-150x150.webp 150w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/02\/microsoftteams-image_38_1-768x768.webp 768w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/02\/microsoftteams-image_38_1-550x550.webp 550w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/02\/microsoftteams-image_38_1-600x600.webp 600w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/02\/microsoftteams-image_38_1-100x100.webp 100w\" sizes=\"(max-width: 950px) 100vw, 950px\" \/><\/h4>\n<h4>\n<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #00db96\">\n\tI<\/span><strong>l Nutella Day di quest\u2019anno dar\u00e0 il via alle celebrazioni del 60\u00b0 compleanno della celebre crema spalmabile<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Sessant\u2019anni portati benissimo. Nutella Ferrero \u00e8 arrivata in piena forma, in questi giorni, a un importante compleanno a cifra tonda. Il primo barattolo di crema alle nocciole, infatti, data 1964, anno di produzione dei primi confezionamenti nello stabilimento di Alba. Da allora l<\/span><a href=\"https:\/\/www.corriere.it\/cook\/news\/24_febbraio_05\/nutella-compie-60-anni-mondo-celebra-crema-nocciole-piu-famosa-sempre-7299f644-c378-11ee-ab83-02c4d4315342.shtml#:~:text=La%20Nutella%2C%20che%20quest'anno,mondiale%20dedicata%20alla%20sua%20celebrazione.\"><span style=\"font-weight: 400;\">a Nutella \u00e8 entrata nelle case e nelle abitudini di milioni di persone in Italia e all\u2019estero<\/span><\/a><span style=\"font-weight: 400;\">. Un\u2019abitudine consolidata <\/span><a href=\"https:\/\/www.gqitalia.it\/article\/nutella-quanto-vale\"><span style=\"font-weight: 400;\">che ha dato vita a un prodotto \u201cbandiera\u201d,<\/span><\/a><span style=\"font-weight: 400;\">\u00a0che \u00e8 diventato (anche) un fenomeno di costume. In Italia tutti ricordiamo Nanni Moretti alle prese con il giga barattolo di Nutella, ma sappiate che la citazione di Nutella come cibo rifugio ricorre in <\/span><a href=\"https:\/\/www.repubblica.it\/il-gusto\/2024\/02\/04\/news\/nutella_film_serie_tv-422050648\/\"><span style=\"font-weight: 400;\">moltissimi film e serie tv <\/span><\/a><span style=\"font-weight: 400;\">girati in tutto il mondo, ed \u00e8 di una <\/span><a href=\"https:\/\/www.ansa.it\/canale_terraegusto\/notizie\/fiere_eventi\/2024\/02\/05\/world-nutella-day-festa-nel-mondo-per-la-crema-spalmabile_e40a2d6c-0088-4a05-be3a-6bad57bc847e.html\"><span style=\"font-weight: 400;\">una blogger americana<\/span><\/a><span style=\"font-weight: 400;\"> l\u2019invenzione del World Nutella Day, che ricorre il 5 febbraio. Iniziativa partecipatissima quest\u2019anno, in virt\u00f9 dell\u2019importante compleanno. La ricorrenza, ovviamente, \u00e8 stata festeggiata anche da Ferrero, che ha messo in campo <\/span><a href=\"https:\/\/tg24.sky.it\/lifestyle\/2024\/02\/05\/nutella-60-anni\"><span style=\"font-weight: 400;\">diverse iniziative<\/span><\/a><span style=\"font-weight: 400;\">: <\/span><span style=\"font-weight: 400;\">una campagna multicanale, che include un nuovo spot televisivo, una serie limitata di dieci vasetti, in commercio proprio a partire da questi giorni<\/span> <span style=\"font-weight: 400;\">e un&#8217;attivazione digitale, attraverso cui i consumatori potranno configurare il proprio barattolo virtuale, personalizzandolo con una dedica. Collegandosi al sito <a href=\"https:\/\/www.nutella.com\/it\/it\/\">nutella.com<\/a> dalle ore 12 del 19 febbraio 2024 alle ore 23 del 31 agosto 2024, sar\u00e0 possibile scaricare una cartolina digitale personalizzata con un vasetto Nutella e un messaggio speciale a scelta tra quelli a disposizione.<\/span><span style=\"font-weight: 400;\"> Le iniziative, come si conviene a un prodotto ormai globale, sono tante e diverse, evidenziando la capacit\u00e0 del brand di parlare con successo a target diversissimi tra loro per <\/span><a href=\"https:\/\/www.medianews4u.com\/nutella-kicks-off-celebrations-for-its-60th-anniversary\/\"><span style=\"font-weight: 400;\">nazionalit\u00e0<\/span><\/a><span style=\"font-weight: 400;\"> e<\/span><a href=\"https:\/\/www.financialounge.com\/news\/2023\/12\/22\/svolta-ferrero-arriva-la-nutella-vegana\/\"><span style=\"font-weight: 400;\"> scelte alimentari<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il Nutella Day di quest\u2019anno dar\u00e0 il via alle celebrazioni del 60\u00b0 compleanno della celebre crema spalmabile.<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[123],"tags":[514,515],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - 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