{"id":24554,"date":"2024-02-19T20:21:36","date_gmt":"2024-02-19T19:21:36","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=24554"},"modified":"2024-02-20T22:47:18","modified_gmt":"2024-02-20T21:47:18","slug":"vertical-farming-un-nuovo-trend-per-la-marca-del-distributore","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/tales-of-human-retail\/green-human-retail\/vertical-farming-un-nuovo-trend-per-la-marca-del-distributore\/","title":{"rendered":"Vertical farming: un nuovo trend per la marca del distributore"},"content":{"rendered":"

\"private<\/h4>\n

\n\n\tI<\/span>n corsa per la sperimentazione a scaffale del fresco di nuova generazione, la GDO risponde alla domanda di alimenti coltivati con tecniche responsabili. E\u00a0 Coop Norway coltiva gi\u00e0 verticale.
\n<\/strong><\/h4>\n

Le insalate di <\/span>Kilometro Verde<\/span><\/a>, coltivate con tecniche di vertical farming<\/em> e commercializzate con marchio Coop, a soli due mesi dal lancio hanno raggiunto la “Top 15” della quarta gamma nel reparto ortofrutta e si sono posizionate tra le prime cinque a livello aggregato. L’investimento e l’interesse di Coop nelle nuove tecniche di agricoltura si concretizza in quattro referenze a marchio Fior Fiore distribuite in settecento negozi. Ma l<\/span>\u2019esordio promettente di Kilometro Verde riflette anche un trend sempre pi\u00f9 diffuso nel nostro mercato, in controtendenza rispetto al vistoso calo di investimenti AgriFoodTech a livello globale. Il Report 2024 di <\/span>The FoodCons<\/span><\/a> evidenzia infatti una crescita importante\u00a0 nel nostro paese, favorita da molti round chiusi a debito nel 2023. Tra questi spiccano i finanziamenti ottenuti da aziende come Planet Farm, Agricola Moderna e The Circle, che messi insieme totalizzano decine di milioni di euro.<\/span><\/p>\n

Insieme a Coop anche altre insegne della GDO stanno testando l’appeal dell’agricoltura verticale. Penny Market, l’estate scorsa, \u00e8 stata la prima in Europa a inserire in assortimento questi prodotti, inaugurando il marchio privato <\/span>Planetiamo<\/span><\/a>: il mercato di lancio \u00e8 stato quello italiano, a riprova del terreno fertile del nostro paese. Conad, nell’ambito del suo piano da due miliardi di euro per il rafforzamento della rete, la digitalizzazione e l\u2019innovazione, ha recentemente importato le insalate verticali di Zero<\/a> nell’assortimento di <\/span>“Sapori&Idee”<\/span>. C’\u00e8 <\/span>Agricooltur, <\/span><\/a>che<\/span> emerge nel panorama della GDO italiana con un sistema brevettato di agricoltura aeroponica, debuttando in selezionati punti vendita Carrefour a Torino e Milano. L\u2019approccio di Agricooltur dimostra le potenzialit\u00e0 dell’agricoltura urbana con serre Urbancooltur\u00ae<\/a> (gi\u00e0 installate a Torino, Milano CityLife e Genova Porto Antico) che contribuiscono a ridurre l’impatto della catena del freddo (conservazione e trasporto). I punti vendita Carrefour di Milano, infatti, ricevono i prodotti direttamente da City Life, mentre i supermercati torinesi si riforniscono a Carignano.<\/span><\/p>\n

Estendendo l’orizzonte, spicca l’esperienza di Coop Norway<\/a> che <\/span>ha siglato un accordo da cinque milioni di euro con la norvegese Avisomo per creare una vertical farm<\/em> completamente automatizzata presso il proprio cedi di Gardermoen. Questo progetto, che inizier\u00e0 a produrre verdure a foglia entro la fine del 2024, punta a generare fino a centocinquanta tonnellate di prodotto l’anno, servendo i soci Coop norvegesi con l’agricoltura pi\u00f9 vicina e pi\u00f9 sostenibile del panorama GDO.<\/span><\/p>\n

 <\/p>\n

\"avisomo

Uno dei sistemi automatizzati sviluppati da Avisomo in Norvegia<\/p><\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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