{"id":27611,"date":"2024-05-06T18:15:18","date_gmt":"2024-05-06T16:15:18","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=27611"},"modified":"2024-05-06T23:47:35","modified_gmt":"2024-05-06T21:47:35","slug":"goodbye-smartphone","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/goodbye-smartphone\/","title":{"rendered":"Goodbye, smartphone!"},"content":{"rendered":"<h4><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-27622 size-large\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/05\/detox-dumb-phones-1024x576.jpg\" alt=\"goodbye smartphones dumb phones nokia tiktok trend detox\" width=\"1024\" height=\"576\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/05\/detox-dumb-phones-1024x576.jpg 1024w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/05\/detox-dumb-phones-300x169.jpg 300w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/05\/detox-dumb-phones-768x432.jpg 768w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/05\/detox-dumb-phones-1536x864.jpg 1536w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/05\/detox-dumb-phones.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/h4>\n<h4>\n<span class=\"edgtf-dropcaps edgtf-normal\" style=\"color: #00db96\">\n\tS<\/span><strong>martGen Z e Alpha spingono gli acquisti dei telefonini mobile \u201cbasici\u201d. Voglia di disconnessione, ma anche una sapiente operazione di nostalgia marketing.<\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">A pi\u00f9 di quindici anni dal lancio degli smartphone, torna<\/span><a href=\"https:\/\/www.wired.it\/branded\/article\/il-ritorno-dei-dumb-phones-perche-la-generazione-z-sta-abbandonando-gli-smartphone\/\"><span style=\"font-weight: 400;\"> l\u2019interesse per i cosiddetti <\/span><i><span style=\"font-weight: 400;\">dumb phones<\/span><\/i> <\/a><span style=\"font-weight: 400;\">(letteralmente <\/span><i><span style=\"font-weight: 400;\">telefoni stupidi<\/span><\/i><span style=\"font-weight: 400;\">) da parte delle generazioni pi\u00f9 giovani, in particolare <\/span><b>Gen Z e Alpha<\/b><span style=\"font-weight: 400;\">. L\u2019interesse sembra essere frutto di <\/span><a href=\"https:\/\/businessmirror.com.ph\/2023\/05\/21\/gen-z-goes-retro-why-the-younger-generation-is-ditching-smartphones-for-dumb-phones\/\"><span style=\"font-weight: 400;\">una reazione a vari fattori, tra cui la sovraesposizione ai media digitali<\/span><\/a><span style=\"font-weight: 400;\"> e le<\/span><a href=\"https:\/\/globalnews.ca\/news\/9598651\/dumb-phones-sales-rise-us-gen-z-screen-time\/\"><span style=\"font-weight: 400;\"> crescenti preoccupazioni sulla privacy<\/span><\/a><span style=\"font-weight: 400;\">. I telefoni mobile \u201cbasici\u201d, <\/span><a href=\"https:\/\/www.telefonino.net\/notizie\/nostalgici-del-passato-ecco-il-nuovo-nokia-3210-dopo-14-anni\/\"><span style=\"font-weight: 400;\">in particolare alcuni vecchi modelli Nokia<\/span><\/a><span style=\"font-weight: 400;\">, stanno diventando sempre pi\u00f9 popolari per il loro approccio minimalista alla tecnologia, che limita l&#8217;uso di social e altre app giudicate addictive, come TikTok, attualmente sotto esame per un possibile divieto nell&#8217;UE a causa delle preoccupazioni riguardo all\u2019uso dei dati degli utenti e per paventati effetti negativi sulla salute mentale degli adolescenti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Assieme al <\/span><i><span style=\"font-weight: 400;\">detox digitale<\/span><\/i><span style=\"font-weight: 400;\">, dunque, che rimane<\/span><a href=\"https:\/\/www.euronews.com\/next\/2023\/06\/22\/what-is-a-dumb-phone-and-why-are-so-many-young-people-buying-them\"><span style=\"font-weight: 400;\"> il motivo principe di questa tendenza<\/span><\/a><span style=\"font-weight: 400;\">, a spingere l\u2019acquisto dei cellulari vecchio stile c\u2019\u00e8 un fenomeno a met\u00e0 tra il vintage e la nostalgia. Simile alla cosiddetta Ostalgie, dietro la scelta di usare telefonini\u00a0 pi\u00f9 semplici c\u2019\u00e8 anche il<\/span><a href=\"https:\/\/businessmirror.com.ph\/2023\/05\/21\/gen-z-goes-retro-why-the-younger-generation-is-ditching-smartphones-for-dumb-phones\/\"><span style=\"font-weight: 400;\"> recupero del lifestyle e della cultura anni \u201890 e 2000,<\/span><\/a><span style=\"font-weight: 400;\"> percepiti come anni meno complessi, senza il rumore digitale quotidiano\u200b.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Non solo. La crescente consapevolezza degli effetti nocivi di un&#8217;eccessiva esposizione agli schermi, come disturbi del sonno e problemi fisiologici, incoraggia anche molte persone a cercare alternative pi\u00f9 sane come i telefoni cellulari semplificati.<\/span><\/p>\n<h4><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-27614 size-full\" src=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/05\/nokia-3310.jpg\" alt=\"goodbye smartphones dumb phones nokia tiktok trend detox\" width=\"740\" height=\"480\" srcset=\"https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/05\/nokia-3310.jpg 740w, https:\/\/altaviawatch.com\/wp-content\/uploads\/2024\/05\/nokia-3310-300x195.jpg 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/strong><\/h4>\n<p><span style=\"font-weight: 400;\">Attenzione, per\u00f2. Se state gi\u00e0 frugando nei cassetti dove avete riposto i vostri vecchi device, sappiate che non saranno i vecchi modelli \u201crianimati\u201d a sostituire gli smartphones, bens\u00ec nuove versioni (aggiornate e potenziate) dei vostri reperti. Non pi\u00f9 smartphone, ma nemmeno semplici cellulari. A imporsi nei prossimi anni (<\/span><span style=\"font-weight: 400;\">le previsioni di vendita per gli Stati Uniti sfiorerebbero i<\/span><a href=\"https:\/\/www.counterpointresearch.com\/insights\/us-feature-phone-market\/\"><span style=\"font-weight: 400;\"> 2,8 milioni di dollari di fatturato<\/span><\/a><span style=\"font-weight: 400;\"> entro il 2023)<\/span> <span style=\"font-weight: 400;\">saranno i <\/span><a href=\"https:\/\/coonnect.coopvoce.it\/home-page\/editoriali\/dumb-phone-il-ritorno-all-era-senza-social.html\"><b>feature phone<\/b><\/a><span style=\"font-weight: 400;\">: telefoni nuovi a tutti gli effetti che, per\u00f2, per sembianze e funzioni, si ispirano al passato.<\/span><span style=\"font-weight: 400;\">\u200b Perch\u00e9 sul mercato, come sapete, anche la nostalgia ha un suo restyling.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SmartGen Z e Alpha spingono gli acquisti dei telefonini mobile \u201cbasici\u201d. Voglia di disconnessione, ma anche una sapiente operazione di nostalgia marketing.<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[123],"tags":[318,619,225],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Goodbye, smartphone! - Altavia Watch<\/title>\n<meta name=\"description\" content=\"SmartGen Z e Alpha spingono gli acquisti dei telefonini mobile \u201cbasici\u201d. 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