{"id":28252,"date":"2024-05-27T16:44:17","date_gmt":"2024-05-27T14:44:17","guid":{"rendered":"https:\/\/altaviawatch.com\/?p=28252"},"modified":"2024-05-28T17:42:52","modified_gmt":"2024-05-28T15:42:52","slug":"linkontro-2024-tra-permacrisi-nuove-modalita-del-consumo-e-sfide-del-retail","status":"publish","type":"post","link":"https:\/\/altaviawatch.com\/it\/retailtoday\/approfondimenti\/linkontro-2024-tra-permacrisi-nuove-modalita-del-consumo-e-sfide-del-retail\/","title":{"rendered":"Linkontro 2024 tra permacrisi, nuove modalit\u00e0 del consumo e sfide del retail"},"content":{"rendered":"

\"linkontro<\/h4>\n

\n\n\tS<\/span>tallo dei consumi, ma con la crisi si convive. I principali output dell\u2019importante evento dedicato al largo consumo, le dichiarazioni di partecipanti e osservatori.<\/strong><\/h4>\n

Si \u00e8 concluso da qualche giorno <\/span>Linkontro<\/b>, appuntamento della comunit\u00e0 del largo consumo che ogni anno fa il punto sulle sfide del settore, fotografando i cambiamenti e le idee di cui si nutrono brand e insegne. \u200b<\/span>L\u2019edizione del 2024 ha avuto come titolo <\/span>Immaginando Nuove Imprese: Visioni, Valori, Competenze<\/span><\/i>, argomento quasi \u201cdovuto\u201d, date la situazione geopolitica, le sfide ambientali sempre pi\u00f9 stringenti e gli effetti del periodo pandemico e post pandemico.\u00a0<\/span>Moltissimi e autorevoli, come sempre, gli<\/span> interventi in programma<\/span><\/a>. A seguire gli output che l\u2019evento ha avuto sui principali magazine di settore e sulla stampa.<\/span><\/p>\n

\u00ab\u00c8 stallo dei consumi\u00bb. A dirlo \u00e8 Romolo De Camillis<\/span><\/a>, direttore Retail di <\/span>NielsenIQ<\/b> prima dell\u2019inizio dei lavori de <\/span>Linkontro<\/b> 2024.<\/span> Il Sole 24 Ore<\/b> si concentra sui dati emersi, che raccontano i volumi di spesa delle famiglie, e sulla presentazione del nuovo barometro dei consumi.\u00a0\u00a0<\/span>E, a proposito di consumi e consumatori, <\/span>con una ormai evidente <\/span>polarizzazione degli acquisti<\/b> \u2013 tra chi cerca pi\u00f9 risparmio e chi invece aspira a un maggior valore \u2013 <\/span>NIQ<\/b> ha incrociato i dati di consumo con la ricerca <\/span>Sinottica GfK<\/b> focalizzata sulla la <\/span>propensione aperta o chiusa al futuro<\/b> e l\u2019interesse verso il <\/span>singolo <\/b>o la<\/span> collettivit\u00e0<\/b> e individuato <\/span>quattro diversi approcci<\/b>: il futuro \u00e8 <\/span>ora<\/span><\/i> oppure \u00e8 un\u2019<\/span>opportunit\u00e0 da gestire<\/span><\/i>, <\/span>non esiste<\/span><\/i> e <\/span>non interessa<\/span><\/i> o addirittura <\/span>spaventa<\/span><\/i>. <\/span>Ne parla la rivista GDONews<\/span><\/a>.\u00a0<\/span><\/p>\n

La rivista online <\/span>Engage<\/b> si concentra sullo <\/span>speech di Stefano Cini, Commercial Director NielsenIQ<\/span><\/a>, che ha sottolineato come il settore stia attraversando una fase di trasformazione senza precedenti, in cui la leva per rimanere competitivi la si trova nella capacit\u00e0 di raccolta, interpretazione e utilizzo dei dati. <\/span>Ma <\/span>Linkontro<\/b> \u00e8 anche un luogo di riflessione, dove possibile ascoltare <\/span>testimonianze straordinariamente rilevanti.<\/span><\/a> T<\/b>ito Boeri<\/b> e <\/span>Michael Spence<\/b>, economista di fama e <\/span>premio Nobel<\/b> per l\u2019economia nel 2001 con <\/span>Joseph Stiglitz hanno parlato di come <\/b>le continue crisi possano essere la nuova normalit\u00e0<\/b><\/a>. Spazio, naturalmente, anche al mondo del retail e del largo consumo, con due interventi importanti di <\/span>Giorgio Santambrogio<\/b>, CEO del Gruppo V\u00e9G\u00e9<\/span><\/a> e <\/span>Francesco Avanzini<\/b>, direttore generale operativo di <\/span>Conad<\/b>.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Stallo dei consumi, ma con la crisi si convive. I principali output dell\u2019importante evento dedicato al largo consumo, le dichiarazioni di partecipanti e osservatori.<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[123],"tags":[],"acf":[],"yoast_head":"\nLinkontro 2024 tra permacrisi, nuove modalit\u00e0 del consumo e sfide del retail - Altavia Watch<\/title>\n<meta name=\"description\" content=\"Stallo dei consumi, ma con la crisi si convive. 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