l’installazione e attivazione di Guerlain<\/a> in Rinascente cattura l’attenzione del visitatore e lo accompagna a scoprire\u00a0il nuovo capolavoro olfattivo della collezione L\u2019Art & La Matie\u0300re: Ne\u0301roli Plein Sud, ispirato allo spirito avventuriero di Antoine de Saint-Exupe\u0301ry.<\/p>\nLe vetrine, decorate con colori dai toni degrade\u0301 dall\u2019arancio all\u2019azzurro, ripercorrono le tracce di Saint-Exupe\u0301ry e del suo primo romanzo, “Corriere del Sud” (1929): un aeroplano metallizzato in volo sopra il deserto, foto e cartoline sospese nel cielo, rievocano i racconti dei viaggi di un pilota della Late\u0301coe\u0300re Airlines che attraversa l’Europa per dirigersi a sud verso il Marocco, proprio come fece l’autore. L’esperienza continua all’interno del punto vendita e sulle scale mobili per un’immersione a 360\u00b0 nell’immaginario proposto dal brand.[\/vc_column_text][vc_empty_space height=”54px”][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"
Un viaggio esperienziale in punto vendita e otto vetrine che si accendono con i colori della Maison invitano a scoprire la nuova creazione, il N\u00e9roli Plein Sud, alla Rinascente di Milano.<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[176],"tags":[421,475],"acf":[],"yoast_head":"\n
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